how-to sell out event tickets early with social media

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How-to Sell Out Event Tickets Early With Social Media


Selling out event tickets is awesome!

Instead of stressing about sales you can concentrate on making your event perfect. !You have to ramp up your event marketing efforts and use social media to drive more sales and make your event go viral. ! Key Social Networks

! ✓ Vine !

✓ Snapchat !

✓ Instagram

✓ Twitter !

✓ Facebook !

✓ Linkedin


Increase your reach and sell tickets online socially!

Know Your Audience • Breakdown the demographics of past events (age,

gender, industry) and build a spreadsheet

!The 4 Ws

• Who is my customer?

• Where are they?

• What do they want to see?

• How can I sell them tickets?

!.

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Set a social strategy for your event!

You have a goal (sell all the tickets a week in advance) and now you need a strategy. You know the prospective buyer and where they are, but can’t blindly post your event on 15 different social networks! !Each platform has different ‘social media norms’, so make sure you spend some time learning the etiquette and format. Well made content on the right network can really strike a cord with consumers and make you a huge success.

!


Stay on schedule

It is important to keep your messaging and engagement consistent. Social media can be a huge time-drain and you’ve already got hundreds of things to do before the big event! !Schedule tweets or posts daily or weekly using a free service like HootSuite. And set up social accounts on your phone so you can schedule them during your down time. !

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Write engaging event messaging

✓ Paint a picture with your words !✓ Describe the experience attendees

can expect !✓ Include #hashtags in every tweet

and post but don’t over do it !

✓ Monitor favorites, likes, and replies and engage with those people !

✓ Pick a hashtag for your event and use it consistently and tag the city or your industry

Getting a real human reaction from your readers increases ticket sales.


Tell a visual story

Photos are the most effective way to drive engagement from your audience. !Spend some time creating a gallery of images that you can post (and repost). !Get creative with your images and videos and they can go viral. !You can repost your content across all the networks to save time. This saves time and increases engagement!

!


Go forth and sell!

With these tips your next event will be a huge success and sell-out a week in advance! Then you can concentrate on what really matters in those last few days: making sure that everything is organized. !Uniiverse is building the future of social event ticketing and marketing. !We work with over 26,000 event organizers worldwide and provide them with the most advanced tools to sell tickets, promote, and manage events online.

!

http://www.uniiverse.com


www.uniiverse.com