HOW TO SELLMOBILE APPS TONONPROFITS

Nonprofits helped propel many of our most successful partners to

where they are today. Mobile proved incredibly valuable to

nonprofits concerned with strengthening their communication

practices and reducing operating costs.

Historically, nonprofits are a hard sell. Their budgets aretight and they don’t see the value in non‐essential tools.But what if you’re not selling tools? You’re providingfeatures that improve communication and processes.

You’re providing mobile apps. 

Based in Sacramento, CA, Apptology has built more than 85 apps for nonprofits, which

account for over two-thirds of their customer base. In addition to their Bizness Apps-

built apps, Apptology also offers custom-developed apps.

They use a couple different pricing structures to land their sales, incentivizing

prospects to buy with special nonprofit pricing—25% lower than their traditional

pricing. This a serious discount, considering the standard app package costs $1999.

Their lower pricing is also attractive to their nonprofit outbound leads, who are drawn

in by the thought of receiving a premium product at a reduced price.

Offer Discounted Pricing

1How to Sell Mobile Apps to Nonprofits

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Capitalize on ReferralsSchools love having their own mobile apps, and not just because the students are into

the technology. With group login capabilities and segmented messaging, the app’s

administrator can target parents, teachers and students with relevant info. This all-in-

one solution is a huge breakthrough for schools that need to share updates with

individuals, groups or the entire student body.

Active Mobile Apps’ initial pricing was lower when they were just breaking into the

industry than it is today. Each and every deal was contingent on referrals, which are

easier to come by in the education and nonprofit sectors due to the lack of direct

competition. For each referral, Active Mobile Apps also offered a monthly discount to

both the referrer and the new sign-up.

Referrals lead to lower price points, but don’t let this deter you—the long-term benefits

and profits greatly make up for the price cuts. One client paying half-price is nothing

compared to the revenue gained from a growing client base. Just ask Active Mobile

Apps, who bring in $120,000 a year in recurring revenue.

Ken George, founder of Next Wave Designs, has pioneered a new strategy for

nonprofits. Focusing primarily on schools and churches, Next Wave Designs gives all

nonprofit apps away for free, focusing on local business sponsorships instead of the

revenue from that one nonprofit client.

Once the app is built and approved by the nonprofit, Next Wave reaches out to local

businesses to sell in-app ad space. They understand what the app represents to the

nonprofit and the community, so they craft their pitches around that.

By offering ad space on the app’s home screen, feature and notification sponsorships,

Next Wave brings in far more revenue than they would by selling straight to the

nonprofit.

Sell In‐App Sponsorships

How to Sell Mobile Apps to Nonprofits 2

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Leverages Free Apps

After many successful years selling apps to businesses, RYNO Strategic Solutions just

recently took its turn with nonprofits, submitting an app to a charity auction. Knowing the

referrals and involvement would lead to more deals, RYNO decided to give the app away

for free. It worked, leading to five new deals worth at least $2,000 each.

Some of RYNO’s most lucrative deals have been with nonprofit organizations, including

the foundations of professional football players and coaches.

These apps provide huge value to nonprofits looking to increase member communication

and activity, and these deals wouldn’t have materialized had it not been for RYNO’s initial

donation.

3How to Sell Mobile Apps to Nonprofits

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When pitching to nonprofits, focus on the features and benefits of

the apps and how they directly impact their operations. Depending

on your presentation and strategy, the price of the app shouldn’t be

your main concern. Not all nonprofits have small budgets, and even if

they do, it’s not the end of the world.

There are other ways to profit from an app besides the initial sale or

build price. Consider developing nonprofit pricing or offering a free

app in exchange for ad revenue. No matter the strategy, what’s

important is that you’re building as many apps as possible, improving

your portfolio and your business one app at a time.

How to Sell Mobile Apps to Nonprofits 4

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