How to Sell Copyrights

Yuliani Liputo Mizan Publishing www.mizan.com

Steps❖ Choose titles to focus on❖ Prepare marketing material (1 page info, PDF

sample)❖ Find potential buyer❖ Send information, make appointment❖ Show up on time for the meeting ❖ Follow ups after book fair❖ Prepare the agreement

Marketing Material❖ Make sure you have all necessary rights (text,

picture, photos)❖ One page info sheet containing: cover, synopsis,

selling point, info on author, info on rights sold❖ Short company profile❖ Mention sample translation available❖ Mention GoH and translation fund program

Finding Potential Buyer

❖ Exhibitor directory: publisher, literary agency, book packager, digital book

❖ Read the description❖ Visit website ❖ Find the right contact person

DirectoryBologna Children’s Book Fair

Email Blast

❖ IMPORTANT: Specify that you are interested in selling rights, so you get the correct person

❖ Template or unique?❖ Focus on specific title or general appointment?❖ Attach info sheet or catalog

Illustrators

Writers

Publisher and Agent

❖ Author can contact foreign publishers directly to introduce their work

❖ Depending on the scope of contract with author, publisher can act as agent for authors

❖ Author and publisher always have the option to work with agency to sell copyrights

❖ Many agencies have publisher’s trust

Follow ups❖ Send follow-up email after book fair meeting ❖ Confirm what has been discussed and stress the

main interest❖ List up materials to be sent and add further

information❖ Keep in touch for new titles info❖ There are many detail on the kind of rights to

license (to be discussed on other presentation)

GOOD LUCK!

Bandung, 19 Feb 2015