how to select a dam system

How to Select a DAM System!

Irina Guseva Senior Analyst @irina_guseva

Specific advice. Best-practice approaches. The Real Story. Independent. Detailed. Practical.!

Copyright © 2012 Real Story Group

Real Story Group: What We Do

Analyze weaknesses and strengths of the tools....and vendors

Advise on successful technology selection and implementation best practices •  Over 3,000 customers in 60+

countries •  Analysts on 3 continents •  We consult only to end-users, never

advising the vendors we evaluate


What Independence Means To Us

Copyright © 2012 Real Story Group Copyright © 2010 Real Story Group www.realstorygroup.com

Finding Your Way...


Current Marketplace

Inconvenient truths: There are thousands of enterprise systems available.

There is no best system.

There is a system thats a good fit for you.


DAM

MAM


Products vs. Platforms

Platforms Products

More Less

Costly Functionally Rich

Complex

Time to Deploy

Platforms: Developers can make custom applications Products: They do certain things well right away


Current Marketplace

• Large-scale platforms • Multi-dimensional suites • Expensive

Complex Enterprise Platforms

• Expanding space • Between departmental installations and full-blown Enterprise-

tier

Upper-Range Platforms

• Mid-market companies, or departmental projects within larger enterprises

• Scenarios requiring above-average customization

Mid-Range Platforms

• More pre-packaged features • Many of them actively promote “DAM-in-a-box” solutions • Bundled social applications, analytics, collaboration, and more

Mid-Range Products

• Smaller, albeit established vendors • Packaged tools at attractive prices • However, sometimes the tools are not as feature rich or as

well tested Simpler Products


Split: Platforms



Mid-Range Platforms

Mid-Range Products

Simpler Products


Split: Products



Mid-Range Platforms

Mid-Range Products

Simpler Products


Current DAM / MAM Marketplace Complex

Enterprise Platforms

• Media Beacon R3volution • Vyre OnBrand

• ADAM Software Upper-Range Platforms

Mid-Range Platforms

• DutchSoftware Elvis DAM • Nuxeo DAM • Canto Cumulus • Widen Media Collective

• MerlinOne Merlin • NetXposure •  celum IMAGINE • Picturepark

Mid-Range Products

• Adobe Scene7 • Extensis

Simpler Products

• Dalet Enterprise Edition • Vizrt Media Engine • Harris Invenio

• North Plains Telescope • Avid Interplay MAM • Open Text Media Manager • HP/Autonomy Virage MediaBin

• Razuna • DuraSpace • WAVE MediaBank • Adobe CQ5 DAM

• Chuckwalla • Pixelboxx • Equilibrium MediaRich • Celum SYNERGY and MOVIS


Articulate Business Case

Identify Stakeholders

Gather & Analyze Requirements

Measure Risk & Maturity

Develop Scenarios Develop RFP

Analyze Market

Create Target List

Issue RFP

Q&A Analyze RFP Responses

Onsite Demos

Negotiate Pricing & Contracts

Proof of Concepts

Final Decision Pilot Solution

Implementation

RSVP


Selection process


It’s all about “fit”

Scenario Fit

Technology Fit

Partner Fit


DAM use cases

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MAM use cases

© Copyright 2012 The Real Story Group. All Rights Reserved. Broadcast & Media Asset Management < 89

Avid: Interplay Media Asset Manager 4.0

to the company, the professional services team responsible for MAM implementations is spread across North America and Europe, but North American customers report that itFs difficult to find local Interplay MAM expertise.

We noted during our research process that the Interplay MAM user forums in the support section of the website were not very active. Thus, itFs likely, youFll have to seek help from the Avid team itself for support; keep this in mind when developing a support contract.

The licensing model for Interplay MAM involves paying for server components and the number of client users. The median software license cost is $300K, and in addition, you have to budget an equivalent sum for workflow design and development, product customization, and solution deployment. There will also be a project management effort that on average takes a few months for solution implementation. Support fees range anywhere from 12S18 percent annually for license fees.

In short, Interplay MAM may be an enterprise-grade product, but youFll pay enterprise-size fees as well. The company claims that larger media enterprises realize the ROI and are able to make a business case for it (despite the need to pony up a million dollars). Investigate your appetite for this product with these numbers in mind.

Use Case ScenariosThe core MAM technology services inherited from Blue Order were reasonably tested in the field, and Avid has since added more functionality to that. News and Media Archives are a natural fit for this technology. Avid Interplay has better rights-management support and integration with production asset management systems than other MAM vendors in this report, and this makes it a better fit for feature-length TV Scenarios. However, it lacks specialist sports logging tools. Avid is geared more for over-the-air applications; Vizrt perhaps offers more pre-packaged functionality for multi-platform distribution. If youFre evaluating alternatives for a Corporate Video Library scenario, keep this in mind.

ConclusionDespite many advances in technology and improvements in automation, taming the video beast is still an art. Many broadcasters and newsrooms are familiar with the feeling that theyFve definitely seen a video before ^ but they cannot find it now, no matter how hard they try. Media asset management solutions address this requirement.

Interplay MAM is not an option for a small enterprise on a tight budget looking for an easy-to-deploy solution. In addition, because it is a complex, _enterprise-y` product, be advised that there will be a learning curve and you need to budget for training and learning costs.

Use Case ScenariosTelevision News 3Sports Broadcasting 2Feature-length TV / Cinema 2Radio Broadcasting 1Media Modernization and Archives 2Parliaments and Govt. Bodies 2Corporate Audio/Video Library 1

Licensed to: Real Story Group - [email protected]


Short-list Considerations

Regions: Australia Europe

North America Worldwide

Licensing Models: Commercial

Commercial Open Source

Community Open Source

Technologies: .NET Java

Perl and Python PHP

Delivery Models: On Premise

Software as a Service Hybrid


RFPs


Running a demo

•  Make sure your team is represented

•  Beware of the “canned” demos •  Demo your scenarios •  Each vendor should demo the

same scenarios •  Ask the tough questions

–  Especially around pricing


Bake-off / POC

•  Your kitchen •  Your ingredients •  Your cooks •  This is resource-

intensive, but what’s the cost of a failed implementation?


Negotiate!

21

•  Remember that list pricing is always negotiable in larger deals

•  We have seen up to 90% reductions in actual pricing versus list prices

•  25-50% discounts are common •  Smaller deals have less room for

flexibility


Thank you!

•  Please visit our web site: www.realstorygroup.com/ –  Vendor/product evaluations –  Analyst advisory papers –  Webinars –  Education courses –  One-on-one analyst advice

•  Download a free DAM research sample: www.realstorygroup.com/Sample

!@irina_guseva!

[email protected]!!

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