How To Run A Profitable Expo / Fair Booth Recommendations & Outline for an esthetically pleasing, smooth-running, profitable, fun booth! The #1 recommendation:Instead of purchasing a booth in a sea of 1000s of booths... attend as a patron, and gather the business cards of the booth operators that impress you most.Keep your memory vivid: On the back of their card write down how you met them, what was said in your initial conversation, what they look like, what impressed you, etc.Follow up with each person within 4 days, by personally calling them and booking an appointment for them to see the GoGreenGetPaid.com video and to meet with you.

If you choose to be a booth operator pick a great booth location (by the food court or the entrance) and .....

Determine the want and need of your target audience:If your audience is at a job fair - your booth should offer recruitingIf your audience is farmer's market patrons - your booth should offer "free lunch" lunch smoothies/7.365 pH Shake, Super Reds, Power Pops (only sample things that are delicious)If your audience is skin care/anti-aging/women - your booth should offer z3 demos on 1/2 the face, Hollywood's Instant Organic Facelift

Display: Keep it clean, monochromatic, simplistic, clutter free & 1 product division focused.

Floor Plan & Layout:. Do have an OPEN, welcoming floor plan so people can actually walk into the center of your booth. . Do NOT set a table at the front of your booth between you and your flow of patrons.

For z3 - Hollywoods Instant Organic Face Lift Booth:. If you have the means, bring from home & add: area rug, green plants, chandelier or electric candles, music or water feature (to create a spa like atmosphere). . To the side: One small round table, classy black tablecloth, classy chair (dining room chair), 1 pedestal mirror, one z3 trio, disposable applicators, disposable moist face cloths, hidden waste can. ONLY demo on 1/2 of their face, show them the difference between their left vs. right frown line, left vs. right eyebrow hight, left vs. right marionette line, left vs. right bag under eyes, left vs. right crows feet. Have them order on the spot by passing an order form immediately.. If the booth is large: add one more of the above so you have two z3 demo stations.. If the booth is small: use a high top round table and have guests stand. Do not bring/use chairs. This saves space. . OR... if you want to really make it awesome.... have a mini stage platform, a microphone, and 8 chairs set up facing the mini platform. Every 15-20 minutes provide a "show" where people may sit down (they want to their feet are tired). Those who sit will receive an instant organic facelift as used by the Hollywood stars! You are on the platform with the microphone and everyone in the 8 chairs receive a small plastic tray labeled with sharpie: write a 1 in one corner, write a 2 in a second corner of the plastic tray .... next to 1) place a dollop ofZ3 anti-aging repair cream (step 1) ... next to 2) place a dollop of Firming serum (step 2). Show everyone at once how to apply and hold. All 8 audience members will be doing step 1 with you and then step 2 with you. Describe all of the PROBLEMS with other products as they do step 1. Describe the solution and all of the GOOD ingredients in z3 as they do step 2. Pass out order forms and sign everyone up on the spot before they leave their seats. Repeat this process every 15-20 minutes. . 3x8 pull up sign prominently displayed as focal point: "Free 3 minute Demo! z3 - Hollywood's Instant Organic Facelift In a Bottle. For Men & Women". Do not place anything in front of well lit sign.. Have the Catalog open to the z3 page so they may read about the product

For 7.365 pH Shake Booth:

For 7.365 pH Shake Booth:. Blenders. Ice. Cooler or mini frige. Frozen pineapple & bananas & avacado (1/4 avacado per blender is tasteless yet it is the secret ingredient to an ultra rich, creamy shake). Sweetened Vanilla Almond Milk & Chocolate almond milk. 7.365 pH SHAKE Chocolate and vanilla . Super Reds Powder. Plastic wine glasses (for shakes), 1 oz clear plastic cups (for Reds Samples), cocktail napkins. Worktable with black table cloth for mixing & preparing shakes . Serving tray, bowls of fake fruit for decoration, 8x3 banner of 7.365 pH Shake . Small display table to serve shakes and reds samples. a podium and microphone and 8 audience chairs: this option plays out like the food network on TV. Offer free lunch smoothies every 15 minutes. Sever all 8 people a shake. As they drink it... someone in a apron shares why 7.365 pH Shake is the healthiest meal of the day. How it's only $2.80 a meal and how it alkalizes, energizes & metabolizes. Pass shakes to all 8 people who are seated. Ask the audience questions about diet: AVOID THE BAD: Have they heard of Whey? Soy? Gluten? Dairy? Preservatives? Acidity? Chemicals? Do they know what those things do to the human body? ENJOY THE GOOD: Read your catalog to them. Have they heard of Organic? Wild Crafted? Brown Rice and Pea Protein? Alkaline Foods? Inulin? Quinoa? (Print and share the important facts in your "7.265 pH Shake Ingredient guide and recipe book" on the website next to each shake). . You may also make it easier on yourself by ONLY serving Super Reds Powder samples (instead of shakes). You may do the podium microphone set up and serve all 8 people in your audience "5.5 pounds of organic, raw, whole super-fruit nutrition in 5 seconds flat". Discuss the BAD (The problem): most people don't get enough fruits or vegetables in their diet, our soils are depleted of vitamins and minerals, our soils are filled with toxic pesticides, our immune systems are begging for protection, we lack energy and pound down caffeine that has side effects, we can't afford 5.5 pounds of fruit every day at the grocery store..... Discuss ENJOY THE GOOD: Super Reds offers energy, immunity, antioxidant protection, READ YOUR CATALOG TO THEM! Share everything about Super Reds Powder. Ask your audience questions: Do you know whatantioxidants are? What is Organic? What are super fruits? Close by saying you can add to water or 7.365 pG Shake, dip kids-pops into the reds, you can sprinkle reds on yogurt or ice-cream.... Have greens available but DO NOT SAMPLE THEM only show the ionic charge to the audience and share that you can add to water or 7.365 pH Shake, or sprinkle on salad. Pass out order forms that include reds, greens, lollipops, shakes.

For Job Fair Booth:. This is the easiest and often the most lead-generating booth because people would rather be paid that spend money. This booth works for ALL audiences. Dress business professional (cufflinks and polished shoes gentleman) the patrons are assessing your company's success by what you are wearing. If you have a disheveled shirt, docker pants and dirty sneakers the patrons will not take you seriously, they will walk right by you.. Have large banners that look like classified ads. One Banner could say: Global Green Organic Company Expanding In (your state)! Telecommute / Work from homeP/T & F/T positions, process leads that call youOn Job Training. $200 - $500k/yr Comm. Plus Profit SharingApply Here Now

. Have a post card that promotes the next business de-briefing (pass them out, put on car windows) something like this:

Business Interviews This Week Only24 hour recorded message about our organic company:1-800 ........ (use your 800link.com # with the prerecorded message by corporate. If you're not aware of this please visit your website: BUSINESS SUITE - Getting Started Training - Step 6 audio - Leads that call you)

Telecommute 9work from home) P/T or F/T $30k - $300k/year potential plus profit sharing possibleOn the job trainingvisit us at www.GoGreenGetPaid.com today and call us at 1-800- ----- (at the tone share your favorite part of our company)

. Create a fish bowl drawing and offer a really special prize.

. Have application forms for the fish bowl drawing. The forms must pre-qualify people:

. Are you currently working?

. Are you happy with their current career?

. Do you have a degree?

. Would you be open to telecommuting/ working form your home office?

. Would you be open to earning p/t income: 7-10 hours a week where you can earn $2-$15k a month in commission?. Do you have sales, management or network marketing experience? Please describe: _______. Has the economy hurt your income?. What is your current annual income? . What was your very best annual income, what did you earn in your best year?. What is the best day and time to call you to schedule a business de-briefing?

For All Booths:. Music, green balloons, green plants, laptop, 3-Prong extension cords, duct tape, scotch tape, scissors, sharpies, legal pads, business cards, brochures, flyers/invites to the next event, breath mints, band-aids, sanitizer, paper towels, etc.. Optional "attraction" product: Lollipop stand filled with lollipops. Retail them for cash on the spot.

Free Drawing:. Fish bowl table: Large classy vase or bowl. Small entry forms in a box. Pens in a box. 8 1/2 x11 plexiglass stand with sign: "WIN A FREE HOLLYWOOD NIGHT". Offer dinner & 2 movie tickets.. Fish bowl entry forms (Vital. One of your main objectives at a booth is lead generation. You're looking for 2 kinds of people. People who want to look better. People who want to earn more income:

Place on all entry forms:First & Last Name ________________________________________________________ Cell phone_________________________ City _________________________________

z3 Booth: Circle your SKIN concerns: SKIN: frown lines crows feet sagging skin wrinkles jowl area marionette lines skin conditions acne bags dark circles eye puffiness lifting/tightening dull skin Would you like a quick link to hear AWESOME testimonials on The $5.00 Facelift, "Hollywood's InstantOrganic Facelift In A Bottle?" If yes share your email __________________________________

7.365 pH Shake Booth:Circle your WEIGHT concerns: I would like to lose 5 10 15 20 ____ pounds I would like a free alkalinity saliva testI eat ____ servings of vegetables per dayI eat ___ servings of fruits per dayI eat ___ oz of protein per dayI ____do ____don't have sugar cravings

Recruiting Booth, also great to have at every kind of booth:

Recruiting Booth, also great to have at every kind of booth:Help wanted:Our global global company is expanding in your area. Our Executives telecommute (work from home) & set their own hours. We offer top commission & on the job training: ___I know someone who's looking ___I want info on p/t $1000/mo. + ___ I want info on f/t $10,000/mo. + Best time day/time to call you for a preliminary phone interview or gather your referral:_____________________________ Products & Processing Items:. Product (order enough product in advance) to retail on the spot at your booth. . A good retail goal is to sell enough product at retail to cover your booth expenses. . Credit card processing device: fits into your smart phone or laptop. Process retail orders instantly. Not totally necessary yet very handy & you'll never lose money.. 1-2 laptops and Wi fi to process instant wholesale orders directly on your website. Warning: Have paper forms with you in the event laptop or wi fi malfunction occurs.. Clip boards: If you don't have a writing space for people to complete their order forms, clip boards are necessary. . Several of Both Order Forms: Fast Start Pack & Enrollment Form. Product Price List & ORder Form. Scroll over Business Suite & Click on Business Resources. Go to Forms.. Laminated Order Forms: Both forms, 2 for each table. Excellent for quick reference & taking orders. Then folks need only complete the final page of the above forms.. Basket of free product: Mini sanitizers, lip balms or filled sample containers: Tell EVERYONE "Those who order now receive a FREE product, today only. Would you like to order retail or wholesale?". Small bags: place purchased product into bag for each customer.

Not recommended:A confused mind never makes a decision: . If you insist on showcasing more than one product, it's recommended you only display ONE of each. . Have 1 display table where folks can look, touch smell, one of each product and where they can fill out their order form to order products.

Recommended: Promote. Promote. Promote. Invite. Invite. Invite:If you have the opportunity to position someone outside of any lectures that are occurring within the event... do it. The positioned person should have a small stack of cards the pass to everyone exiting the lecture. The cards should say:VISIT BOOTH # - - - - NOW for a FREE DEMO ... while supplies last!Try "Hollywood's Instant Organic Facelift In a Bottle" & Look 10 years younger in 3 minutes! You may also send these out via email and Facebook and hand delivery to everyone you know before the event! You may also pass them out in the parking lot, at lunch, etc.

Dress code & what to bring: . Be sure your team is dressed the same. If you have the means, white lab coats with black t-shirts and black pants are excellent. . Otherwise have everyone wear all black and add a fun item... a hot spot button, an Essanté sports cap, green scarfs or green flashing jewelry. . The main thing is you stand out as either "experts" or "fun people", and that everyone looks the same. Flat shoes are highly recommended. . Be sure your nails are trimmed and clean and no chipped polish: you'll be judged the moment visitors lay eyes on you and when selling anti-aging & nutritional products... it's a non-negotiable to have a neat, clean, healthy, happy appearance. . Bring: Water bottles, snacks, etc. Assign a break time for each teammate so the booth is manned at all times.

Set up 2 hours in advance:. Set a specific time for all teammates to arrive early. Be sure they have the booth #, best door to enter by, hall passes, etc. . Assign each person one set-up task on this sheet (bring many of these printed emails with you).. Assign the same person who did the set up task (above) to also be in charge of the disassembly and clean up of that task.. Once the booth is set, let everyone know they did a great job. . TAKE PHOTOS OF BOOTH BEFORE VISITORS ARRIVE AND WHILE IT'S FILLED WITH VISITORS & POST ON FACEBOOK.. Then gather your team for a quick bite to eat (because you won't have time otherwise). As you are eating:

What to set up:. Choose a high IMPACT product with INSTANT results or instant delicious taste.. Choose ONE of the following... whatever YOU are most passionate about:

Discuss your goals:. # of retail sales per person . # of wholesale sales per person. # of Fast Start Packs per person. # of team members and # of customers per person. Make a contest and reward the top producer

Discuss who's in charge of what:. Who attracts people into the booth with a smile?. Who does the fast, efficient demos that get dramatic results?. Who talks about the product and the results?. Who shares Essante ORGANICS and how working here is more fun because we telecommute, set our own hours & have no income ceiling, plus we have proven hot - warm - cold market systems?. Who takes the orders on paper (you'll need to know each executive's ID#)?. Who takes the orders on the laptop (you'll need to know each Executive's ID #)? . Who processes the cards, bags the merchandise and keeps the order forms organized?

Discuss fair distribution of visitors & fish bowl leads:How will the fish bowl leads be dispersed evenly: if there are 4 people who manned the booth you can pass them out like playing cards, in front of everyone.How will you all determine who gets the order of the person arriving at the booth?Typically live visitors are processed in one of two ways using a rotating # system on a sign in sheet. For example if you have 4 total people manning the booth, you'll # the sign in sheet 1,2,3,4.... 1,2,3,4....1,2,3,4. Each booth operator is assigned a number: Stacy is #1.... Mike is #2.... Lisa is #3...... and Bob is #4.....

Option #1:As a visiting guest signs in next to a #1... this is Stacy's person:Stacy develops rapport, does the demo & processes the order. Stacy schedules follow up to discuss other products and opportunity: she has her guest complete a fish bowl entry form that she keeps.This is ideal for a slow traffic booth. It allows each booth operator to develop their skills across the board and it's the best way for the booth operator to develop a relationship with their guest.

Option #2:Or a visiting guest signs in next to a #3.... #3s will always be Lisa's orders at the end of the day, yet different operators will be greeting, demoing, and processing each visitor. If the booth is very busy this option is usually best. It operates much like a store does (2 sales people on the floor, 2 cashiers, 1 manager, etc.) This is best if it's a busy high traffic booth because it is organized and streamlined. This method develops synergistic teamwork. It also allows the person who is best with people to be the greeter, the person who is best at describing the product to be the one doing the demos, the person who is best at up-selling and asking for money to be the one who processes all orders (the cashier).

The Fortune is in the Follow Up: . Before you exit the booth, plan a date where all booth operators reconvene to call all leads (it's more fun to do call backs as a group).. Everyone places the date time and place in their calendar before they exit the booth.. Call the visitors who ordered product and offer additional products that they may have interest in & ask if they know anyone looking to telecommute/set their own hours/earn substantial commission? . Call the fish bowl leads and do the same.. Offer to send everyone a link, have your links ready to share: www.GoGreenGetPaid.com, links to product testimonials, links that describe z3, etc. Or send them to the next live call.. Offer everyone the ability to meet you the company executives.... have a date planned to provide a HOT SPOT PARTY or a business debriefing. Mass invite the booth visitors to this one large event.

I wish you jaw-dropping success at your event!

Have An Exceptional Day,

Angie Bolender LevineCMO Essanté ORGANICSC: 480.206.5039 O: 602.595-7560A: Essanté ORGANICS 11001 North 24th Avenue Suite 612 Phoenix AZ 85029