Three ways to rock atemployee engagement(like Sage)

Karen Hamilton, Principal Web ManagerNA Internal Communications@tinybites | @SageNAmerica

The next 45 minutes

• What does employee engagement mean to you?

• Our most popular engagement programs

• SageCentral weekly update

• #lifeatsage

• Scavenger hunts and other games***

• What are some of your engagement programs?

• Continuing the conversation

My life at Sage and more

More than motivation or satisfaction

Employee engagement is the emotional

commitment that we have to our organization

and the organization’s goals. –Kevin Kruse

How do you involve and incite employees?

Engagement as a bakery

What is on your engagement menu?

Program Intranet F2F ESN Video Email Print/ Goods

Social Media

Community 3rd party

SageCentral Weekly Update

Future

#lifeatsage Future

Contests

Community work

Town halls

Colleague / team kudos

Company store

Future

CATs

***** Future

A recipe for video news Evolving the email newsletter

SageCentral weekly update

Desired Behaviors Channels

• Absorb key messages• Take action• Smash silos• Represent your team• Recognize

• Video• Intranet• Email• ESN (future)

Motivators KPIs

• 15 mins of fame• Creative outlet• Watch your friends• Blooper reel

• Viewership trend• Discussion trend• Participation rate per campus• Clickthrough / completion trends for

action items

SageCentral weekly update results

• 88 colleagues and 8 execs representing 8 campuses• Every episode in Top 50 of most read news of all time• 99.5% email open rate–up 27.6% from email-only delivery• Season 2: o 22% increase in finishes (blooper reel)o 40.3% increase in comments

• Feedback:o “So look forward to watching these! Quick, informative, and

entertaining!”o “So much fun, I totally recommend that more people take part.”o “This is the way to deliver these updates, much more engaging!”

How would you direct Season 3?

Making it work in your organization

• Video host (YouTube, Vimeo) - $

• Video editing software - $$

• Video editor

• Personal smartphone / video camera at each locale

• Volunteer anchors

• Sample video script

• Sample emails

• Call for guest anchors

• Guidelines for filming your video update

A recipe for #lifeatsage This is how we work

#lifeatsage

Desired Behaviors Channels

• Live the brand• Show pride in Sage• Celebrate success• Support our customers• Capture community involvement• Make others want to work for Sage

• Twitter• Instagram• Chatter• Facebook• Intranet • ESN (future)• Print / materials

Motivators KPIs

• Selfies• Blend work with life• Showcase talents

• Reach (impressions)• % NA colleagues participating

#lifeatsage results

• 397 colleagues using #lifeatsage (15% of NA) since June 2014

• 1,223 Instagram and 1,643 Twitter posts reaching >1.8 million

people

• De facto colleague hashtag – going global!

Challenge: how can we track Instagram / Facebook?

Future: where is everyone hanging out now?

Making it work in your organization

• Accounts for channels where your employees live

• Display widget(s) for intranet homepage

• Easy to remember #hashtag

• Easy call to action

• Selfies / portraits

• Event pics

• Having fun

• Collaborate with external comms / marketing / social media teams

as well as other regions

A recipe for games Having fun with change

Scavenger hunts

Desired Behaviors Channels

• Embrace change• Champion change• Learn new behaviors• Take action• Be an ambassador

• Intranet• ESN• Email• In the office

Motivators KPIs

• Solve a mystery• Friendly competition• Free stuff• Challenge yourself• Showcase your talents

• Correct entries (learning check)• Participation rate per campus• Clickthrough / completion rates for

action items

Scavenger hunt results

• Used for:o Intranet relauncho New systems and processeso Welcoming and onboarding new teamo Learn about colleagues around the world

• Latest scavenger hunt on Chatter: 57 entries, 26 likes, 4 shares

• Feedback:o “Love this contest! Feel like I'm getting to know more

colleagues than ever before!”

Making it work in your organization

• Contest formats

• Scavenger hunts

• Ideation

• [Social] media creation

• Referral drives

• Talent shows

• Cool prizes and giveaways - $$*

• Win: Apple anything, Fitbits, gift cards, trips

• Free Sage-branded stuff

• Sample contest terms & conditions

Continue the conversation

• karen.hamilton@sage.com

• linkedin.com/karenhamilton

• twitter.com/tinybites

• Instagram.com/tinybites