When advertising a product, what many When advertising a product, what many affiliate marketers usually do is to affiliate marketers usually do is to summarize or edit the item owner's website summarize or edit the item owner's website and have it as part of their sales letter to and have it as part of their sales letter to their customers. There is nothing wrong their customers. There is nothing wrong doing that way.doing that way.

But the reality is that you may not be But the reality is that you may not be the only one promoting that particular item. the only one promoting that particular item. And it is even not amazing to know that And it is even not amazing to know that most affiliates who are promoting the same most affiliates who are promoting the same item as you might have sales letter with the item as you might have sales letter with the identical message as yours, if not identical.identical message as yours, if not identical.

In other words, there could be basically nothing that In other words, there could be basically nothing that makes you take a position out from the competitors makes you take a position out from the competitors which allow you to talk with your market's need more which allow you to talk with your market's need more successfully by providing extra benefits that they successfully by providing extra benefits that they might reply to.might reply to.

To find benefits or functions that are not described in To find benefits or functions that are not described in the website, the best way is to experience and study the website, the best way is to experience and study the item itself. Reason being the merchant's website the item itself. Reason being the merchant's website was created from only one individual's perspective. was created from only one individual's perspective. You, however, might choose up an entirely different You, however, might choose up an entirely different aspect of the item. For instance, you might come aspect of the item. For instance, you might come across some good features that were not outlined in across some good features that were not outlined in the website or an authentic item of details that was the website or an authentic item of details that was remaining out by the vendor. Through this discovery remaining out by the vendor. Through this discovery process, only can you take out more details that process, only can you take out more details that could possibly interest your market.could possibly interest your market.

• Let's say that you are in the dog training market Let's say that you are in the dog training market and you have chosen to advertise an e-book that and you have chosen to advertise an e-book that instructs people how to train disobedient dogs. You instructs people how to train disobedient dogs. You have gone through the product owner's sales page have gone through the product owner's sales page about the e-book and collected some key selling about the e-book and collected some key selling factors of the book:factors of the book:

• Innovative activities to keep your dog thinkingInnovative activities to keep your dog thinking• Regain control of your dog through primary Regain control of your dog through primary

coaching techniquescoaching techniques• Step-by-step "power training" methods that make Step-by-step "power training" methods that make

you a firm yet fair leaderyou a firm yet fair leader

Let's say that you are in the dog training Let's say that you are in the dog training market and you have chosen to advertise an e-book market and you have chosen to advertise an e-book that instructs people how to train disobedient dogs. that instructs people how to train disobedient dogs. You have gone through the product owner's sales You have gone through the product owner's sales page about the e-book and collected some key selling page about the e-book and collected some key selling factors of the book:factors of the book:

• Bonus sections on how even the most Bonus sections on how even the most challenging pets are trainablechallenging pets are trainable• Each session is usually brief yet Each session is usually brief yet effectiveeffective• How to get over difficulties with How to get over difficulties with mixed breed dogs and high-energy mixed breed dogs and high-energy puppiespuppies

Next, you study the e-book itself and Next, you study the e-book itself and even implement it to your own dog. even implement it to your own dog. Consequently, you come up with a Consequently, you come up with a record of factors and advantages that record of factors and advantages that the seller actually left out:the seller actually left out:

Now, you are prepared with Now, you are prepared with even more material to work with. even more material to work with. By merging the merchant's By merging the merchant's details and your own discovery, details and your own discovery, you have come up with a much you have come up with a much robust option that could set robust option that could set yourself apart from your yourself apart from your competitors and entice your competitors and entice your market much more efficiently.market much more efficiently.