how to research moocs: a primer (with results)

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How to Research MOOCs: A Primer (with Results) D. Christopher Brooks, Ph.D. J.D. Walker, Ph.D. 20th Annual Online Learning Consortium International Conference 29 October 2014

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Although MOOCs, or Massively Open Online Courses, have been the subject of considerable discussion for the past couple of years, drawing both praise and ridicule for their alleged potential to transform higher education, we are only now beginning to understand even the simplest things about them. What does it take to produce a MOOC? Who offers to teach them and why? Who takes MOOCs and why? What factors affect successful completion of a MOOC, and what constitutes successful completion of a MOOC in the first place? Are MOOCs an effective way of teaching and learning? Answering these basic questions about MOOCs can be difficult even for experienced researchers, because MOOCs are different from other educational modalities in key ways. Conducting reliable and systematic research on MOOCs is challenging for several reasons, including the following: 1) the commitment level of many students who enroll in MOOCs is low, which means that the amount of effort they expend to succeed in the courses varies markedly between students, and response rates for tests, assignments, and surveys are low; 2) the student populations from which MOOC students are drawn are fundamentally different from the student populations at traditional colleges and universities, which means that for MOOC students, a different set of variables may predict and explain academic outcomes like persistence, completion, engagement, and learning; 3) baseline measures against which to measure progress from beginning to end of a class or which to employ as statistical controls are not readily available; and 4) both the nature and degree of student attrition in MOOCs make it difficult to draw generalizable conclusions. The research and evaluation team in the Office of Information Technology at the University of Minnesota has conducted a year-long investigation into a dozen Minnesota MOOCs, and in the course of this investigation we have developed approaches to MOOC research that attempt to address the obstacles described above. This presentation will outline crucial aspects of MOOC research methodology, and the audience will gain an understanding of how creative data collection and analysis methods can serve to mitigate or creatively by-pass the barriers to systematic MOOC research. In particular, to answer our MOOC research questions, we deployed multiple data collection methodologies including self-reported time and effort diaries, pre-course, post-course, and follow-up surveys and subject matter knowledge exams, semi-structured faculty interviews, and MOOC vendor data. To analyze the data, we employed a mixed methods approach that included a variety of qualitative and quantitative techniques, focusing on paired testing and paying careful attention to issues of differential attrition. We will also highlight selected findings from our study and show where we believe we have succeeded and where we still have work to do.

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Page 1: How to Research MOOCs: A Primer (with Results)

How to Research MOOCs:

A Primer (with Results)

D. Christopher Brooks, Ph.D.

J.D. Walker, Ph.D.

20th Annual Online Learning Consortium

International Conference

29 October 2014

Page 2: How to Research MOOCs: A Primer (with Results)
Page 3: How to Research MOOCs: A Primer (with Results)
Page 4: How to Research MOOCs: A Primer (with Results)

(Ebben & Murphy, 2014)(Ebben & Murphy, 2014)

Page 5: How to Research MOOCs: A Primer (with Results)
Page 6: How to Research MOOCs: A Primer (with Results)
Page 7: How to Research MOOCs: A Primer (with Results)

Microwaves : Kitchens ::

MOOCs : Higher Education

Page 8: How to Research MOOCs: A Primer (with Results)

How to Research MOOCs

Your Background with MOOCs

How many of you…

• have participated in the design, teaching, or

support of a MOOC?

• work for a university that has offered courses

as MOOCs?

• work for a company that

offers a MOOC platform (EdX,

Coursera, Udacity, etc.)?

Page 10: How to Research MOOCs: A Primer (with Results)

How to Research MOOCs

MOOCs at Minnesota: Background

• Offered about 12 MOOCs since summer

2013:

– Statistical Molecular Thermodynamics

– Social Epidemiology

– Health Informatics

– Global Food Systems/Sustainability

– Canine Theriogenology

– Resilience in Children

– Fundamentals of Fluid Power

– Creative Problem-Solving

• Total nominal enrollment: 333,495

Page 11: How to Research MOOCs: A Primer (with Results)

How to Research MOOCs

Why Researching MOOCs Is Hard

• Students not very

motivated

• Very diverse and

different student

population

• Lack of baseline

information

• Non-random attrition

Page 12: How to Research MOOCs: A Primer (with Results)

How to Research MOOCs

Advantages of

MOOC Research

• Strength in numbers

• Large amount of

non-self-report data

Kyle Bowen, http://classhack.com/post/76426264075/reallybigdata

Page 13: How to Research MOOCs: A Primer (with Results)

MOOC Research Progression:

Early Stages = Descriptive/Exploratory

S. Gross. “Blind Men and the Elephant Systems Thinking”

Page 14: How to Research MOOCs: A Primer (with Results)

MOOC Research

Early Stages: Descriptive/Exploratory

• What are MOOCs?

• Who takes MOOCs?

• Why do people take MOOCs?

• Who teaches MOOCs?

• What happens in MOOCs?

Kyle Bowen, http://classhack.com/post/41632460268/moocmart

Page 15: How to Research MOOCs: A Primer (with Results)

Early Stages: Descriptive/Exploratory

Duke University Bioelectricity White Paper

(Belanger & Thornton, 2013)

Page 16: How to Research MOOCs: A Primer (with Results)

Early Stages: Descriptive/Exploratory

Minnesota Faculty and Student Analysis

• Research questions:

– Time & effort

– Student characteristics

• Data sources:

– Time & effort diaries

– Faculty interviews

– Pre and post surveys

– Coursera dataD. Christopher Brooks, “OZ: Road Work”

Page 17: How to Research MOOCs: A Primer (with Results)

Planning Executing Total

Statistical Molecular

Thermodynamics 207.50 205.50 413.00

Sustainability &

Food Systems272.50 157.50 430.00

Interprofessional

Health Care

Informatics263.00 56.00 319.00

Social

Epidemiology114.50 74.50 189.00

Canine

Theriogenology for

Dog Enthusiasts19.92 52.35 72.27

Unidentified & TAs 234.95 242.00 476.95

TOTAL 1,112.37 787.85 1,900.22

AVERAGE 222.47 157.57 380.04

Early Stages: Descriptive/Exploratory

University of MinnesotaInstructor & TA Self-Reported Effort

Page 18: How to Research MOOCs: A Primer (with Results)

Early Stages: Descriptive/Exploratory

University of Minnesota:Faculty Experience: Overview

Personal Satisfaction

Despite considerable effort

Student & Professional Connections

Broad Reach

Despite low completion

rates

Professional Satisfaction

Keeping Things Fresh

Despite the public debate

Think about

Teaching

Page 19: How to Research MOOCs: A Primer (with Results)

Early Stages: Descriptive/Exploratory

University of Minnesota:Faculty Experience: Beyond the MOOC

BIG IDEAS

Student-Centered

Discussion & Activities

Brief Lecture

Page 20: How to Research MOOCs: A Primer (with Results)

Early Stages: Descriptive/Exploratory

University of Minnesota:Post-MOOC Follow-Up: Why Offer MOOCs?

• 90% materials reuse!

• “I could go on and on about

the benefits [teaching the

MOOC has] brought to my

students, and to my teaching

and research.”

Kyle Bowen, http://classhack.com/post/76426180711/five-

updated

Page 21: How to Research MOOCs: A Primer (with Results)

University-related reasons

(3.929)

Access-related reasons

(1.475)

Professional reasons

(1.312)

Enjoyment-related reasons

(1.029)

Early Stages: Descriptive/Exploratory

University of MinnesotaReasons for Enrolling: Factor Analysis

1. This subject is relevant to my academic field of study

2. This class teaches skills that will help my job/career

3. Because this course is offered by a prestigious

university

4. I think taking this course will be fun and enjoyable

5. I am not geographically close to educational

institutions

6. Traditional courses are too expensive

7. I was interested in taking a course with this professor

8. This course is offered by the University of Minnesota

9. General interest in the topic

10. To help me decide whether to take further

college/university classes

11. To make professional connections

12. To obtain a badge or certification that will be useful to

me professionally

• Total variance explained: 64.55%

• (Eigenvalues in parentheses)

Page 22: How to Research MOOCs: A Primer (with Results)

Early Stages: Descriptive/Exploratory

University of Minnesota:

Reasons for Enrolling

Page 23: How to Research MOOCs: A Primer (with Results)

Early Stages: Descriptive/Exploratory

ECAR Faculty and Student Surveys:MOOCs? What’s a MOOC?

Page 24: How to Research MOOCs: A Primer (with Results)

Early Stages: Descriptive/Exploratory

ECAR Faculty and Student Surveys:Support/Opposition of MOOCs in Higher Ed

Page 25: How to Research MOOCs: A Primer (with Results)

Early Stages:

Descriptive/Exploratory

ECAR Faculty

and Student

Surveys:

Student

Experiences with

MOOCs

Page 26: How to Research MOOCs: A Primer (with Results)

Early Stages: Descriptive/Exploratory

ECAR Faculty and Student Surveys:Undergraduate Degrees > MOOC Certificates

Page 28: How to Research MOOCs: A Primer (with Results)

MOOC Research Progression:

Intermediate Stages = Correlational Analysis

https://xkcd.com/925/

Page 29: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

Minnesota Student Population Analysis: Reasons for Enrolling by English Proficiency

Page 30: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

Minnesota Student Population Analysis:Reasons for Enrolling by Retrospective Intent

Page 31: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

Minnesota Student Population Analysis: Reasons for Enrolling by Demographics

Page 32: How to Research MOOCs: A Primer (with Results)

• Strivers: outside US, male, younger, non-native

English, work/study in same field, professional

reasons

• Grazers: inside US, older, native English,

complete less, enjoyment reasons

Intermediate Stages: Correlational Analysis

Minnesota Student Population Analysis:

Two Populations of Students

Page 33: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

Stanford University

Analyzing Learning Subpopulations

(Kizelcec, Piech, & Schneider, 2013)

Page 34: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

Phil Hill (http://mfeldstein.com)

MOOC Student Archetypes

Page 35: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

Success & Completion

• Defining success

and completion

matters

• How one defines

success and

completion matters

• Who defines

success matters

• The denominator

matters

Audrey Watters, “Say ‘MOOC’ One More Time,”

https://www.flickr.com/photos/surreal_badger/8573233

746/.

Page 36: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

University of Minnesota:Predicting Completion: Student/Faculty Defined

Intent Self-Reported 50% Completed Total Points

Rea

so

ns f

or

En

roll

ing

University + + + 0

Professional + 0 0 0

Access + 0 0 0

Enjoyment + 0 0 0

De

mo

gra

ph

ics English Proficiency

+ - 0 +

Location: USA 0 + - 0

Age – 0 - 0

Sex 0 0 0 -

Ob

sta

cle

sto

Co

mp

leti

on

Tech Unfamiliar 0 0 -

Connection Problems + 0 -

Computer Problems 0 0 0

Time Zone Issues 0 0 0

Family Issues 0 - -

Work Issues 0 - -

Intent 0 + +

Self-Reported +

Page 37: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

University of Minnesota:Predicting Completion: Student/Faculty Defined

Intent Self-Reported 50% Completed Total Points

Rea

so

ns f

or

En

roll

ing

University + + + 0

Professional + 0 0 0

Access + 0 0 0

Enjoyment + 0 0 0

De

mo

gra

ph

ics English Proficiency

+ - 0 +

Location: USA 0 + - 0

Age – 0 - 0

Sex 0 0 0 -

Ob

sta

cle

sto

Co

mp

leti

on

Tech Unfamiliar 0 0 -

Connection Problems + 0 -

Computer Problems 0 0 0

Time Zone Issues 0 0 0

Family Issues 0 - -

Work Issues 0 - -

Intent 0 + +

Self-Reported +

Page 38: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

University of Minnesota:Predicting Completion: Student/Faculty Defined

Intent Self-Reported 50% Completed Total Points

Re

as

on

s f

or

En

roll

ing

University + + + 0

Professional + 0 0 0

Access + 0 0 0

Enjoyment + 0 0 0

De

mo

gra

ph

ics English Proficiency + - 0 +

Location: USA 0 + - 0

Age – 0 - 0

Sex 0 0 0 -

Ob

sta

cle

sto

Co

mp

leti

on

Tech Unfamiliar 0 0 -

Connection Problems + 0 -

Computer Problems 0 0 0

Time Zone Issues 0 0 0

Family Issues 0 - -

Work Issues 0 - -

Intent 0 + +

Self-Reported +

Page 39: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

Clickstream Data and Learner Intentions

Chen, B. et al. “How do MOOC learners’ intentions relate to their behaviors and overall

outcome?”

Page 40: How to Research MOOCs: A Primer (with Results)

Intermediate Stages: Correlational Analysis

Clickstream data and demographics

Guo & Reineke, (2014), “Demographic Differences in How Students Navigate through

MOOCs”

Page 42: How to Research MOOCs: A Primer (with Results)

MOOC Research Progression:

Mature Stages = Controlled

Comparative Designs

Bu

tte

red

ca

t figu

res e

xtr

acte

d fro

m G

reg

Will

iam

s' W

ikiW

orld

Page 43: How to Research MOOCs: A Primer (with Results)

• Recommender systems MOOC, fall 2013,

Professor Joseph Konstan

Mature Stage: Controlled Comparative Designs

Computer Science: MOOC vs Hybrid Class

http://militantrecommender.blogspot.com/

Page 44: How to Research MOOCs: A Primer (with Results)

Pre- and post-course surveys and knowledge test:

Q. What is the core idea behind dimensionality

reduction recommenders?

a. To reduce the computation from polynomial to linear.

b. To strip off any product attributes so products appear simpler.

c. To reduce the computation time from O(n3) to O(n2).

d. To transform a ratings matrix into a pair of smaller taste-space

matrices.

e. I have no idea.

Mature Stage: Controlled Comparative Designs

Computer Science: MOOC vs Hybrid Class

Page 45: How to Research MOOCs: A Primer (with Results)

Mature Stage: Controlled Comparative Designs

Computer Science: MOOC vs Hybrid Class

Page 46: How to Research MOOCs: A Primer (with Results)

Mature Stage: Controlled Comparative Designs

Computer Science: MOOC vs Hybrid Class

Normalized gains: (Post-test – Pre-test / 100 – Pre-test)

Page 47: How to Research MOOCs: A Primer (with Results)

Mature Stage: Controlled Comparative Designs

Computer Science: MOOC vs Hybrid Class

Page 48: How to Research MOOCs: A Primer (with Results)

Mature Stage: Controlled Comparative Designs

Computer Science: MOOC vs Hybrid Class

Page 49: How to Research MOOCs: A Primer (with Results)

Mature Stage: Controlled Comparative Designs

Computer Science: MOOC vs Hybrid Class

Page 50: How to Research MOOCs: A Primer (with Results)

Mature Stage: Controlled Comparative Designs

Learning in a Physics MOOC: Pre- & Posttest

Colvin et al. (2014). “Learning in an Introductory Physics MOOC: All Cohorts Learn Equally, Including an On-

Campus Class.”

Page 51: How to Research MOOCs: A Primer (with Results)

Mature Stage: Controlled Comparative Designs

A/B Test of Instructor Involvement

Tomkin et al. (2014). “Do professors matter? Using an a/b test to evaluate the impact of instructor involvement on MOOC student

outcomes.”

Page 53: How to Research MOOCs: A Primer (with Results)

Questions?

Page 54: How to Research MOOCs: A Primer (with Results)

How to Research MOOCs:

A Primer (with Results)

Thanks!

D. Christopher Brooks, Ph.D. ([email protected])

ECAR: http://www.educause.edu/ecar

Twitter: @dcbphd

J.D. Walker, Ph.D. ([email protected])

University of Minnesota: http://z.umn.edu/research