how to reach consumer titans - weconnect internationalnew school (aka online content marketing) •...

#antenna • antennasocial.ca • #WECICanda

How to Reach Consumer Titans

Using Social Media #WECICanda

http://www.antennasocial.ca


$20 Trillion+ Worldwide Spending



Boomer Ladies

• Spend 2.5 times more than average person

• Buys the most cars, computers, big ticket items

• 60% active on Facebook

• 30% active on Pinterest



Moms

• 95 million moms of school-age kids in US & Canada

• Shop online

• Active on social networks

• Make purchases on mobile devices



Misunderstood

• Majority of women feel

• Misunderstood by marketers

• Patronized by messages in advertising



Bic For Her #Fail



Co-Opting Feminism



#LikeAGirl – over 59 million views



You Can Be The Deciding Factor



Spend Ad $$ On Targeting Women Niches



Be Aware Of Global Impact



Spend $$ On Content Not Ads



• Sell media space – TV, Radio, Billboards, Magazine Ads

• Out-bound messaging

Old Ad Agency Model

• Difficult to measure, not targeted, and expensive



New School (aka Online Content Marketing)

• Spend $$ on creating content that adds value

• Attract people to your brand through interesting content, not interruptions

• It’s about them, not your brand

• Hyper targeted



• Highly measurable

• Easy to change tactics anytime

Measure & Adapt On-The-Fly



Social Media Drives Sales



The Power of Pinterest



Facebook Dominates Social Traffic



Instagram – Powerful Selling Tool



Strategic Content Marketing Plan



Strategic Plan: Set Digital Objectives

• Specific

• Measurable

• Attainable

• Relevant

• Time Focused

Photo credit: Steven Depolo Creative Commons 2.0 License: https://www.flickr.com/photos/stevendepolo/4498817330/ https://creativecommons.org/licenses/by/2.0/


https://www.flickr.com/photos/stevendepolo/4498817330/

https://creativecommons.org/licenses/by/2.0/


Strateic Plan: Define Audience

• People are more likely to become customers if they feel understood

• Niche is where it’s at



Strategic Plan: Plan Tactics

• In order to achieve objectives & reach niche audiences…

• What platforms do you need to be using?

• What are your key messages?

• What are your calls-to-action?



7 Steps To Growing & Nurturing Community

1. Create a hub

2. Branded profiles

3. Participate

4. Influencers

5. Generate/Curate Content (4 Pillars of Sharable Content)

6. Hashtags

7. Promote

Authenticity cannot be automated.



4 Pillars of Sharable Content

We’ve identified the type of stories that are shared the most

Photo credit: Thomas Angermann Creative Commons 2.0 License: http://bit.ly/1ihzhN3


http://bit.ly/1ihzhN3


1) Be Helpful

• Make life easier for your fans and their friends



2) Be Emotional

• Pull on heartstrings and tickle funny bones. This is why cute kittens and puppy dogs rule the Internet.



• Creating content that makes people feel like they belong to a special community or shared experience.

3) Create Belonging



4) Be Awe Inspiring

• Bring a sense of wonder to someone’s day. People love to share stories that are bizarre, quirky, unbelievable, or even shocking.



Online Content Marketing In A Nut-Shell

1. Create a strategic plan

• Set digital objectives; define niche audiences; plan tactics

2. Follow our 7 steps to building & nurturing community

• Create a hub; branded profiles; participate; influencers; curate/create content; hashtags; promote

3. Follow our 4 Pillars of sharable content

• Be helpful; be emotional; create belonging; be awe inspiring



How much revenue are you missing out on?

Contact me for an assessment – free of charge, no strings attached.

@antennnasocial


how to reach consumer titans - weconnect internationalnew school (aka online content marketing) •...

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