how to quit smoking without will power or struggle - mark whalen

8/13/2019 How to Quit Smoking Without Will Power or Struggle - Mark Whalen

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Mark Whalen


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How to Qu i t Smo k ing Wi thou t Wi l l power or S t rugg le

ii

Published by

Copyright2000 Mark Whalen

All rights reservedThis eBook may be reproduced on paper for the use of the purchaser/end-user.

It may be distributed freely without the expressed written permission of

PresMark Publishing Co, provided it is distributed in full, and unedited in any way.

PresMark and the colophon are

trademarks of

P resMark P ublishing Co.

Printed in the United States of America

ISBN 0-9679047-1-5

The libelous reference to the heads of tobacco companies

is absolutely intentional and stated so as to invite civil suit.

In the words of Duke Nukem, Come get some!

Photos of lungs were retrieved from a government

online medical library and are in the public domain.


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How to Quit Smoking Without Willpower or Struggle

iii

Dedicated to:

My wife, Sharon.

Thanks for quitting smoking.

My sister, Claudia.

You show me unconditional love(and quit smoking.).

My daughter, Michelle

Youve become a real woman.

I hope you can use this!

My grandson, Preston.

My partner in business, my friend in life.

I hope you never need this!

And to the memory of my father and mother,

Bernard C. Yunck, 1922-1979

Sorry you quit too late!

Rest in Peace, ol man.

Dorothy E. Baranska, 1924-1967

And please let him, mom.


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How to Quit Smoking Without Willpower orStruggle

iv

TheTheTheThe number one causenumber one causenumber one causenumber one causeof premature death inof premature death inof premature death inof premature death in

the United States is,the United States is,the United States is,the United States is,

by farby farby farby far, smoking!, smoking!, smoking!, smoking!


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How to Qui t Smoking Without Wi l lpower or Struggle

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Introduction

Welcome to the Ebook LE version of How to Quit Smoking WithoutWillpower or Struggle. As you may have guessed, the LE stands for Lim-

ited Edition. During the past four years, we have, from our sitehttp://www.PresMark.com, sold thousands of our softback version of thebook in over three dozen countries, and have received a warm reception toour recently released eBook version of the same book.

However, we feel that there are still large numbers of smokers seeking helpto end their agony that would benefit greatly from reading the book, butwould not spend any money to purchase it. I think they see the title andthink, Thats just too incredible to be true. Everyone knows quitting smok-ing is one of the hardest things a person can do. It must be some sort of

scam.We publish the Prologue and Chapter One on our site, along with a synop-tic outline of the book, including all chapter names and type of informationcontained therein. But that doesnt seem to be enough. We need to offerthose skeptics more proof. More than the testimonials of those who havesuccessfully used the program, which appear on our home page. More thanproof that people all over the world can see the wisdom of this book andhave purchased it. More than thetriple your money back guarantee, if theyare not successful.

But how much more can we offer? We thoughtwhat would it take to get

smokers to see that this is the easiest, most painless, most lasting method,least expensive of smoking cessation programs on the market?

So now what you have is our new Limited Edition. The limitation is this. Itcontains about two-thirds of the information contained in the full version. Ithas six of the twelve chapters, plus the prologue, epilogue, and the referencesection, including the lung pictures and the Marlboro Man lawsuit text.

Yes, there is enough information here to help you become smoke-free. Iexpect many of you will manage to do very well after reading these first sixchapters. My own daughter, for whom this book was originally written as a

letter, told me she did not use the entire program, but only some of it. Still,she did quit her twenty-year habit by using what she did of it. We believemany smokers can achieve the same result by doing no more. However, wedo not guarantee it as we do the full version.

If you want it all, of course you may order the full eBook version by sim-ply returning to our sitessecure order pages. Once you read these first sixchapters, we believe you will see the value in spending only $17.50 to get therest, and the guarantee.
http://www.presmark.com/http://www.presmark.com/http://www.presmark.com/htmlfile/foreign_ordrs.htmhttp://www.presmark.com/htmlfile/foreign_ordrs.htmhttp://www.presmark.com/htmlfile/guarante.htmhttp://www.presmark.com/htmlfile/guarante.htmhttp://www.presmark.com/htmlfile/guarante.htmhttp://www.presmark.com/htmlfile/paychoic.htmhttp://www.presmark.com/htmlfile/paychoic.htmhttp://www.presmark.com/htmlfile/paychoic.htmhttp://www.presmark.com/htmlfile/paychoic.htmhttp://www.presmark.com/htmlfile/guarante.htmhttp://www.presmark.com/htmlfile/foreign_ordrs.htmhttp://www.presmark.com/


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Table of Contents

NOTE: The bulleted items are all hot links to the pages to

which they refer. Just point to them and click.

Prologue viii Chapter 1 How Much? 1 Chapter 2 Why? 5 Chapter 3 Wouldnt You Rather Switch Than Fight? 10 Chapter 4 The Mantra 13 Chapter 5 The Pose 16 Chapter 6 Face The Enemy 19 Epilogue 21 Pictures of smokers lung 23 Helpful Links 28 Marlboro Mans Widow Sues Philip Morris 29


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!"#$#%&'I will not bore you with all the reasons that smoking cigarettes, or using

tobacco in any form, is a self-destructive, suicidal behavior. The simple fact

that you are reading this means that you already know this and are either

hooked and now know you must to release yourself from the deadly grip, or

you have a loved one who needs this information. Either way, you must

know by now that roughly eight timesas many Americans die from tobacco

related disease each and every year as did in all America's eleven years in-

volvement in Viet Nam combined; twenty times the number of deaths

caused by drunken drivers each year; and about twenty-five timesthe num-

ber of American deaths by AIDS. (343,000 total deaths by AIDS as of

7/1/96 vs. approx. 8,000,000 deaths by tobacco during the same time period.

The deaths by tobacco do not count deaths by tobacco related fires, norheart, blood, and lung disease deaths exacerbated by tobacco use, but not

attributed to it on the death certificates.)

But knowing this has not caused more than a minor movement away from

use of the deadly plant by the general public at large. In fact, many thou-

sands of American children are, as this is being written, smoking their first

cigarette, the first of perhaps hundreds of thousands to come over their

shortened lifetimes.

This book does not dwell upon the evils of smoking, nor how to stop the

general promotion and legal sale of the most lethal drug (far more deadlythan heroin or cocaine) in the world. What it focuses upon is the way out,

the way to disassociate oneself from the need for, and attraction to, tobacco.

In fact, the method for behavior modification found here is not exclusive to

tobacco, but can be used for the cessation of virtually any habit or addiction

in any form. The problem is not in the substance, but in the "habit" of using

it. For without the habit, the addiction, tobacco has no power of its own. It is

as harmless and insignificant as any simple garden variety weed. It is the

internal subconscious perception we hold about the drug that makes it so

dangerous. What is illustrated herein is a method by which one may changethat perception permanently, without "fighting the urge" or going "cold tur-

key".

Smoking is a habit. Habits are created by repetitious behavior, and are

built, assembled if you will, over a period of time. If we were computers,

and I strongly believe that we are indeed the most sophisticated computers

conceivable, then our habits would be called our "programs". Removing a


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program from a computer is a simple mechanical process. Removing a habit

from a human being is not nearly as simple, but is still a mechanical process.

Each requires a course of steps which, taken one at a time in sequence, with

care and commitment, will achieve the desired result. But when I say com-

mitment, I do not mean commitment to resistance to the habit, nor any fa-natical ordeal wherein you are required to perform any dynamic or difficult

behaviors. Actually, the process is not nearly as arduous as installing the

habit (learning to smoke). When one learns to smoke, one must overcome

the bodys natural resistance to breathing a toxic substance, with only the

ardent desire to overcome the bodys own safeguards to keep the process

going. However, reversing the habit, although perhaps a bit more complex,

moves one towardthe body and its needs, not away from it. Therefore end-

ing the habit will feel more natural and is actually easier, and far less pain-

ful, than starting it.

So the first place to start is with the simple, direct question: Do you truly

wantto quit smoking? The next question must be: Are you ready to begin to

do it now? If the answers to both these questions is yes, then read on, and

just do what the book tells you to do. It will work. I know because I used

this method to release myself from sixteen years of addiction to tobacco,

and no longer have any desire for cigarettes. I tried willpower three times

before designing this system. Each time lasted from only days to about a

week. Each time I discovered that I could not break the habit simply by

denying it. By just telling myself no, when my body and mind were craving,

was ridiculous. Even when I succeeded in not doing the behavior, it was stilloccupying a good deal of my conscious thoughts. I found myself short-

tempered, biting my nails, and was quasi-hungry all the time. But once I re-

alized that I must work withmy body and brain, not againstthem, I knew I

was moving in the right direction.

If you desire to end your enslavement to a product you no longer wish to

purchase, use, or allow to diminish the quality of your life, then use this lit-

tle book as the key to your doorway out. The method does work. It will

work for anyone who sincerely wants to use it. All that is needed is your at-

tention. Although I have stated that you can quit without willpower, youmust, of course, be prepared to do the simple behaviors of the process,

which do not include resisting smoking. In fact, you are encouraged to

smoke each and every time you want to. This system is not designed to get

you to stop smoking, but to stop wanting to. Once you no longer have any

desire to smoke, you will never feel the need to learn the habit again. Be-

ing around others who are smoking will not cause you to crave a cigarette.


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Also, you wont be able to just pick up a cigarette and return to the old

habit. There will be no residual habit left in you. You will be as if you never

were a smoker unless, of course, you have already done permanent damage.

But even then, permanent scars tend to shrink and fade over time. Eventu-

ally your full breathing capacity and your natural ability to fully taste foodwill return. You will not have an unnatural craving for food, nor any other

substitute. You will find that you sleep better, and awake much easier,

needing far less time in bed to achieve the rest you need. Your teeth will be

cleaner, and your breath and body will smell much better, needing less de-

odorant. Once you have stopped ingesting small, steady doses of the six-

teen(!)toxic (literally poisonous, deadly,) chemicals found in the smoke of

cigarettes up toseveral hundred times a day,(each puff being a dose), you

will find the general quality of your lifegreatly improved!

And for me, the sense of pride and accomplishment was tremendous. My

self-respect grew immeasurably once I was certain I had defeated the evil

weed once and for all time. I did it, and you can too. Just take the simple

steps found here, and your result will be the same as mine. I dont smoke,

and I have no desire to. I simply feel sorry for those who dont want to use

tobacco, but still feel compelled to anyway.


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!"#$%&' )How Much?

The first step toward dismantling your habit, for thats exactly what weregoing to do, is to get a good look at it. Always, when someone asks me for

help to stop smoking, the first thing I do is ask them how much they smoke.

The answer almost invariably is, Oh, a pack to a pack and a half a day.

This is a typical encapsulated description of a habit. A pack is a unit of one.

(A habit is a series of integrated, interdependent behaviors, performed in se-

quence, thought of as a unit of one, such as driving or golfing. Both

these habitual behaviors require dozens of individual behaviors.) So this

person is telling me that they smoke about one to one and a half units a day,

knowing that I will understand that they are talking about twenty to thirty

cigarettes a day. But what they dont consciously get is that I am under-

standing that they are smoking about ten hits per cigarette, and so therefore

to my mind, they are telling me that they are smoking two to three hundred

times a day. Each and every time you place a cigarette between your lips

and draw smoke into your lungs, that is an individual act of smoking.

This first step in the process is a simple one, and will tell you immediately

if you are lying to yourself about whether or not you are truly ready to stop

smoking now. If you are willing to just look at your habit, then you are

likely ready to first alter, then discard it. But you must know precisely what

it is you are directing your subconscious to do. The details are important.Step One is to count your cigarettes. The way this first step is performed is

this. Get a short pencil, no longer than one of your cigarettes. Also get a

business card with a clean back. Any piece of paper will do, but it should be

at least as stiff as a regular business card, and slightly smaller than the size

of the pack. Then, when you first open your next pack and remove that first

cigarette, place a mark on the back of the card, next to a letter representing

the day of the week. Then slide the card between the plastic and the pack,

and put the pencil into the spot where the cigarette was. Then, each time

you have another cigarette, take the card out, pencil a mark on it, and justput it back. At the end of a full seven day week, you will know exactlywhat

your habit has been, and is likely to be in the future, if you dont do some-

thing about it now!

However, simply putting this much attention on the habit can tend to make

it shrink all by itself. Historically, Ive noticed that many of those pack a

day smokers start their week smoking fifteen to twenty-five a day. But by


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the end of the week, that seems in many cases to drop off to six to ten. They

report that theyre still smoking all they want, but they started dropping off

the few extras that theyd rather pass on than count. Amazing. I dont say

this will definitely happen to you, and if it doesnt, that has no bearing upon

how long the process will be. First, it will take as long as it takes,period!There is no timetable upon this work. A time-table puts pressure on you, and

this is not a pressure-type process.

Second, it will not be difficult. The only seriously hard part of quitting

smoking is resisting the urge to have a cigarette. You will never be required

to do this. You will be able to smoke each and every time you are certain

you want to. In fact, you are encouraged to smoke each cigarette you want.

It is counter-productive to the method to resist the habit. This shall be a

gentle, organic process of letting go. Not a violent overthrow.

So begin Week One by counting your habit, and finding out just how

many cigarettes you are smoking. It is said that the wise man knows well his

enemy. This is an enemy we are going to kill with kindness. But that first

step is to know him.

Dont bother to read on now, until you can answer this question precisely:

Exactly how many cigarettes did you smoke in the last seven days?And do

not just remember when you bought the last carton and subtract what you

have left. That would be an estimate. You need an exact figure.

Also, the counting does more for your brain than just giving you the num-

ber. This first step must not be short-cutted! You must, for this process to

work well, count each one separately as they are smoked and record them.Thenmove on to Chapter Two.


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NOTE: If it is too much of a struggle to get yourself to

count how many cigarettes you smoke for seven days in

a row, please dont bother to read on.

IF YOU CANT EVEN TAKE A CLOSE LOOK AT

YOUR HABIT, YOURE NOT TRULY READY TO

QUIT IT YET.

But please pass this book on to someone else who may

need it and be better able to use it.

Be sure to get it back when you really are ready!


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?


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!"#$%&' )Why?

Now that you know just how much you smoke, you need to know why yousmoke. Im certain you have vague memories of starting, probably in your

teens, and who your friends and role models were back then. But the entire

details of why you smoke are far more complex than just a casual decision,

made by a post- (or even pre-) pubescent, that just happened to stick.

There are two categories that I believe contain all the reasons one would

begin to smoke. One category is General Reasons, and the items there apply

to generally all smokers. The second is Personal Reasons. These details are

particular to your habit, and although the overall reasons will be found in

the General category, just how they apply to you we shall call Personal.

When you think about it seriously and objectively, you must come to the

conclusion that no one in their right mind would ever pick up a leaf of to-

bacco, wrap it in paper, put a match to the end, and draw the smoke into

their lungs as many as two, three, four hundred times a daywithout some

other pressures, reasons, outcomes being sought. The resultant feeling of

that act cannot stand alone as the sole reason for smoking. If there was in-

deed any real pleasure from smoking, you would have felt it the very first

time. You would have gotten a sense of well-being and satisfaction once

that first cigarette was finished. But what do you remember feeling? You

felt like coughing, probably did a lot, right away. You felt a pain in yourthroat, especially right at the back. And after you inhaled the first few puffs,

you began to feel nauseous and dizzy, didnt you? DIDNT YOU? Sure you

did. It was not a pleasant experience, strictly physically speaking. But there

was something there for you, or you wouldnt have tried it. The cigarette

was a means to an end. Smoking was a painful thing you had to go through

to get to where you wanted to go, or at least thought you wanted to.

In the General Reasons category, we find that television was, before the

ads were banned from the media, one of the greatest influences on us baby

boomers. We saw all of our heroes posing with them, smoking them, evenadvertising them in commercials. John Wayne foolishly hawked Camels to

two decades of his fellow Americans, only to pay the ultimate price that the

Camel charges to ride him. I know it is today somewhat of a humiliating ex-

perience to admit that a lot of why I smoked for sixteen years was because

the television told me to. But it is unfortunately true. Is it true for you too?


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Second, and often even more powerful, was peer pressure. You had

friends who were smoking, and the cigarettes seem to make them seem

older, more in control of their lives. More like your parents. Cigarettes

seemed to be a right of passage in the fifties and sixties. I still frequently see

that famous poster pose of James Dean, holding that cigarette. You and yourfriends likely wanted to be that type, or his girlfriend. You smoked because

that was the price of adulthood, or as near to it as you could get at the time.

Bottom line, just about everybody was doing it.

One other horrible general reason for starting smoking, but still valid, is

that smoking is fun. Fun with fire. Fun watching the smoke rise. Hearing the

crackle of burning tobacco as you draw in the smoke. Choosing your brand.

Identifying with someone else with whom you share that choice of brand.

Are you a Marlboro Man? Have you come a long way, baby? Ever use the

Thinking Mans Filter? For someone in their formative years, buying and

using a product powerful enough, if mismanaged, to burn down the house,

the neighborhood, an entire forest; powerful enough to kill a person if they

used it too much, is fun.

Your own Personal Reasons you will have to determine for yourself. I can,

however, give you a guide and some questions to ask yourself, which will

help you to remember, or learn for the first time, why you personally de-

cided to begin to smoke, and why you still do.

In my case, the deciding factor was a boy named Dennis. Actually,

Dennis mother, and the way she handled Dennis smoking. Dennis was

nearly two years older than me (than all of us ninth graders in our little cir-cle of about five). But Denny had lost a year of school during a bout with

polio. So at fifteen, he was the oldest, strongest, and most aggressive of us,

and therefore the leader of our pack. Dennis smoked. He smoked in front of

his mother. His mother even bought him his cigarettes. Once I heard her say

that if she didnt buy them for him, hed just steal hers, or worse, someone

elses. And of course she was right. She had no control over Dennis. He

was, in that relationship, in full control. Dennys mother was an attractive,

intelligent woman. To me she always seemed kind and sweet. Her only ma-

jor apparent flaw was that she let her fifteen year old son completely controlhis own life and much of hers as well. Because of this he was the hero of us

neighborhood boys. He got away with everything. He did what he wanted,

whenever he wanted. He went wherever he wanted whenever he wanted. I

believe that the only reason he kept going to school and kept some social

consciousness was so that hed still have us, his friends, to run with, to

bully, and to admire him. And admire him we did. When Denny started


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smoking, we all started smoking. When Denny started smoking in front of

his mother, we all started smoking in front of his mother. (There are many

other vices that he led all of us into back then, but the smoking is all I care

to speak of here.)

But smoking in front of our own parents was something quite different. Idesperately envied Dennys control over his mother, and I suspected that

when he started smoking in front of her, they both knew that hed crossed a

threshold. I believe it signaled to both of them that he was no longer her lit-

tle Denny, but a young man. I wanted so badly to cross that threshold with

my own mother, and smoking seemed the best way available. But in order

to do that, I first had to learn how to smoke, so that when I pulled out that

first cigarette in front of her and began, there would be no hesitation, no

turning back She would see that I was not only going to smoke, but had al-

ready mastered it. So one evening when I knew no one would be home for

some time, I got out a cigarette, a Marlboro, and lit it. About half way

through it, as I began to get nauseous and dizzy, I began to have second

thoughts. Then I asked myself the critical question. Did I reallywant to be

a smoker? Did I really want to do this? I hesitated...but the answer came.

Yes, I did. In that instant, with that simple, direct, positive answer to my

own question, I became a smoker.

In almost every case where Ive helped others end their smoking habit,

theyve had a similar story, a similar cigarette, and almost invariably, the

exact same question and answer. In that instant I, they, you, became a

smoker, whether or not you were smoking. Whether or not you had your lastcigarette a few minutes before, or several years before. As long as that pro-

gram is running inside you, you are, and will continue to be, a smoker.

Why? Becauseyou decided to be. That decisionmust to be remadewith the

same commitment and passion that you originally made it. That question

must be asked again, but with a different answer. In fact, it must be asked

with even more commitment and passion, because you have reinforced that

mistaken decision for how many years? How many packs? How many ciga-

rettes? How many drags?Hundreds of thousands? Each and every one bol-

stered that seriously poor decision made so long ago!Another Personal Reason might be that you were not breast fed. By an in-

formal survey I took over a period of over two decades, Ive discovered that

most smokers were not breast fed, and most nonsmokers were. This was not

a hard and fast statistic, but was apparently valid more than 80% of the time.

Do you know if you were breast fed? If you dont, can you ask your mother,

or someone else who might know? It is important only in that when it comes


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time to ask yourself critical questions before you light up your cigarette, you

will need to know whether asking yourself if it is really a cigarette or a nip-

ple you are craving should be one of those questions.

Diet control is one of the more effective, albeit self-destructive, personal

reasons to smoke. There is no doubt that smoking a cigarette will quell anappetite to some degree. This is not, of course, the reason that when you re-

sist smoking, you begin to crave something with which you will have to

deal, if you use this process properly. Never, I repeat, NEVER resist the

temptation to smoke by putting food into your mouth instead. Not if you

want this system to work. Whenever you want a cigarette, get one and

smoke it. This method will lead you to a state of mind wherein you will

simply lose the desire to smoke, and the craving for it will come less and

less frequently, until it eventually goes away. You can smoke all you want.

But ultimately you will become like me; you just wont want to.Ever!

So whatever your personal reason to begin was, whomever was your

greatest influence upon you to start, before you light up your next butt, ask

yourself these questions.

1. At what exact point in time did I decide to become a smoker?2. Who did I want to be like, and why?3. Do I still want to be a smoker?4. Do I still want to be like my influential person?5. Am I using cigarettes to stop myself from eating?6. Am I just looking for something to do with my hands?7. Am I just looking for security and pacification (mothers nipple)?Then, go ahead and light up. Realize what you are doing, how much you

are doing it, and why you started doing it. As simple as this seems, knowing

this information will take you a giant steptoward your last cigarette. And

after that cigarette, you will never want to smoke another one again. Hard to

believe, isnt it? Hard to remember a time when you didnt want to smoke,

didnt even think about it. You canget back there, and you will, if you just

do what this little book says to do. And, again, smoke all you want, all youreallywant, while youre getting there.


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Most regular smokers in theMost regular smokers in theMost regular smokers in theMost regular smokers in theUnited States, about 8 out ofUnited States, about 8 out ofUnited States, about 8 out ofUnited States, about 8 out of

10, begin to smoke when they10, begin to smoke when they10, begin to smoke when they10, begin to smoke when they

are younger than 18in otherare younger than 18in otherare younger than 18in otherare younger than 18in otherwords, when they are children.words, when they are children.words, when they are children.words, when they are children.


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!"#$%&' )Wouldnt You Rather Switch Than Fight?

When I said that you can quit smoking without struggle or willpower, of

course I did notmean that it will happen without any energy or effort on

your part. Your willingness to exert effort was tested in Chapter One, when

you counted your habit for a week. If you didnt count, but are just reading

on anyway, go ahead and read. But dont expect that anything as simple as

just reading a little book like this without using the information as in-

structed will have any formidable effect upon an ingrained habit that you are

perpetually reinforcing as often as several hundred times a day. Aint gonna

happen. No, it will take someeffort on your part. Not the kind of effort toquit cold turkey, or anything like it. But moderate effort and time will be re-

quired for this to work.

Your next step, now that you know how much you have been smoking, is

to ask yourself what brand of cigarettes you dislike smoking most. Camels

unfiltered? Newport menthols? Virginia Slims? Whatever they may be,

make them the next pack you buy. What?you ask. Buy cigarettes I hate?

Yes. And while were talking about it, dont you hate them all? Buying a

pack you know you hate doesnt take any willpower. Certainly not of the

type it takes, with a habit like yours, not to smoke at all. It simply takes the

decision to quit and the commitment to use this method to do it. Since

youve already demonstrated to yourself, (or you wouldnt need this infor-

mation) that you cannot or will not quit all at once, then you must quit little

by little. And that first little is quitting your favorite brand. Certainly

thats going to take a lot of that little bit of pleasure you think you are

getting from smoking away from you. Thats the whole idea. Once all the

pleasure, conscious and subconscious, are gone, you will no longer have

any desire at all to smoke. That is where were headed. If you want that,

then just do what this book says. If you dont, then close this book right here

and now, and light up a smoke. This is not being written for you. I am writ-ing for those who are saying to themselves right now, Yeah, I guess it

really is time, maybe even way past! This book can and will give you a

step by step, easy as pie way out. All you have to do is use it.

So the next time you belly up to the counter, or pull that lever on the ma-

chine, start disrupting your habit by buying a brand you DO NOT LIKE!


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This will bring to your conscious mind something your body has been

trying to tell you since day one. You really dont like doing this, and want to

stop. Wont it be easier to quit a brand you already hate? Of course, a funny

thing will happen after the first few packs. You may start to enjoy thatbrand. Or, at the very least, get used to it. Crazy, isnt it? But yes, your

body will attempt to accommodate you, and assume you want it to convert

your habit to this brand. So it will. Then the first time you realize that youre

getting used to that brand, choose another one you dislike. And neverbuy a

carton all at once again. One pack at a time.But I can save money, you say. I

must ask, whats more important to save? The few dollars, or your life? And

when youre getting ready to buy that pack, make certain that you are down

to your last few in the old pack. Dont buy ahead. Unless, of course, youll

be where you cant get any more when you need them. I alwayswant you to

have a cigarette there when you want one. Then calculate, by using the in-

formation you got about your habit from counting, to estimate just how

many packs youll need, and buy no more than that.

Now that youve decided to change brands, start watching for ad-

vertisements in newspapers, magazines, and billboards for cigarettes. Espe-

cially watch for two particular ones; the one promoting your old brand, and

the one for the crap you are now smoking. Each of these ads are designed to

appeal to a certain demographic. Once you dissect them a bit, its fairly easy

to tell to whom they are marketing each brand. Marlboro obviously is being

sold to cowboys. Well, there arent that many cowboys around these days,but the cowboy influence is in all of our countrys blue collar workers. The

entire construction and factory working labor force are, by and large, the

modern day cowboys, who perhaps identify with that lonesome stranger on

that horse. (In fact, that lonesome stranger, the original Marlboro Man,

died of lung cancer in 1995. His heirs are now suing the tobacco company.

See the reference section at the end of this book to understand just how he,

and you, have been lied to, manipulated, and physically destroyed by them.)

And Virginia Slims? How about slim virgins, (or those who want to be,

but are neither)? Think I am stretching here? No way. What do you want tobet that more Republicans smoke Winstons than do Democrats? Why? Be-

cause Winstons taste good, like a cigarette should! And we all know that

Republicans want everything to be the way it should. So look for your

two little ads. Did you fit well into the demographic of your old brand? Do

you feel wrong for your new one, because the ads for the new brand are


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12

talking to someone else? Obviously, if youre a construction worker, and

youve decided to switch to Virginia Slims, then you will not only not fit

into the demographic, but will likely take some heavy flak from your lunch

bucket buddies.If you want to end your cigarette nightmare and you are committed to us-

ing this method, which will be the easiest you will find, then you canand

willchange brands...as many times as you have to.

But dont forget to bring along that little pencil and business card for the

week. Were still counting. You need to continue to count this way until you

can count the cigarettes youve smoked in a week on one hand. Youll be

surprised. It wont take that long.

Now go ahead and light up (if you arent smoking already.) I know you

want one, and of course, with this method, you can smoke all you want. But

enjoy the last few in this pack of your brand. Then switch! If you have a

whole carton, or part of a carton, give them away, sell them, or (Oh, no! Not

that, never!) throw them away!

Once you have begun to follow these instructions, you will realize that you

are indeed in the process of ending your tobacco habit. Tell yourself so,

clearly and out loud with commitment and passion,I am ending my smok-

ing habit. This may sound silly, and perhaps it is, but tell it directly to the

cigarette in your hand. Tell it to the pack. Tell it to your loved ones and

friends. Tell it to yourself often.It is the truth. Let it be and make it so.

Cigarettes are more addicCigarettes are more addicCigarettes are more addicCigarettes are more addictivetivetivetive

than heroin or cocaine.than heroin or cocaine.than heroin or cocaine.than heroin or cocaine.


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!"#$%&' )The Mantra

For those of you who dont know what a mantra is, the Tenth Edition ofWebsters Collegiate Dictionary states: ...mystical formula of invocation or

incantation.... In the sixties and early seventies, the term mantra became

popular being the name for an East Indian technique for bringing a person

from one state of mind into another, simply by repeating a phrase to oneself.

Today I believe the popular term is an affirmation. I call it a mini-self-

hypnotic. What its called doesnt matter. What matters is that you have one,

and use it.

Mine, as I developed this process, became this: Each and every cigarette I

smoke brings me closerand closerto that very last one. And after that last

one, I will never want to smoke again. I repeated this out loud with almost

each cigarette I smoked, often several times, and directly to the cigarette in

my hand. Further, when I bought the packs, I would say it to myself out

loud, substituting the word pack for cigarette.

You may choose to use this mantra, or make up your own. It doesnt mat-

ter, as long as you have one, and that it makes a statement referring to the

ultimate end of your habit. The importance of this is so that you are con-

stantly reminded that you are in a conscious state of change, and heading in

a new direction. Your body always responds to your thoughts, words, and

actions. But it does so slowly and methodically. You must keep reminding itthat changeis taking place. You must state your goal and reinforce it. You

must constantly remind it that you are in control, and are making the deci-

sions. You built your habit, now you are dismantling it. When you started

smoking, Im certain you said to yourself often, Hey, Im a smoker now.

When someone offered you a cigarette, you probably hesitated just slightly

for your brain to change tracks from, Im not a smoker, to yes, Im a smoker

now, before you accepted the offer. Now its time to reverse that affirma-

tion. This will take a little conscious effort, but the whole process is just

that, small degrees of conscious effort resulting in the total termination ofyour desire to ever smoke again.

By the way, my mantra was completed at 10:00 p.m. on Sunday, January

2, 1979, in a beer bar in Reseda, California. I got through three drags from a

Winstons cigarette, my last old brand of choice, and started to cough. My

throat hurt, and I started to get dizzy and nauseous. It had been perhaps a

week or more since Id tried to smoke. I looked at the cigarette in my hand,


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then at my image in the bar mirror. Then I said to the cigarette, There you

are, you little bastard! You are the last cigarette I will ever want to smoke.

I put it out, and I have never smoked a whole cigarette again.

However, not long ago, when I was pretty soused on beer and all my bar-

pool buddies were puffing away while playing the game, something Iddone exactly the same way as they were for over a decade so long ago, I

picked a lit one up from an ashtray and took a hit, just out of drunken curi-

osity. It had been seventeen years since that last one. I took just one hit, in-

haled it, and the room started spinning immediately. My speech started to

slur and I began to lose my balance. Right then I realized that most of the

coordination Id always thought, back in my youth, that I was losing be-

cause of drinking, I was actually losing because of the intake of poison from

the pack or more of cigarettes Id smoked when out drinking. Then I real-

ized why now, when I lay down after drinking, the room doesnt spin any-

more. I realized why it is now so much easier to get up and go to work after

a night of drinking. (Still not easy, butmuch easier!) It is because it wasnt

actually all that alcohol that was messing me up so badly. It was from the

poisons in the cigarettes!

Other changes I noticed were the smell of my breath, armpits, and feet.

Even my underwear doesnt smell like it did in the old days. Now that the

toxins are no longer oozing out of my skin through my sweat glands, I am a

much cleaner person. I need far less sleep, and I find that my moods are far

more stable. My teeth are even whiter.

But perhaps the biggest lift I got from losing that habit is my self-respect. Ihave heard, been told, and read that cigarettes are more addictive than her-

oin or cocaine. Whether or not this is true, I cant say. But I can say that I

walked away from a big one. Slowly and carefully, but away. I did it this

way, andyou can too. If you really, truly want to.


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Lung cancer is the leading cause ofLung cancer is the leading cause ofLung cancer is the leading cause ofLung cancer is the leading cause of

cancer deaths in the United States, withcancer deaths in the United States, withcancer deaths in the United States, withcancer deaths in the United States, withabout 170,000 new cases being diaabout 170,000 new cases being diaabout 170,000 new cases being diaabout 170,000 new cases being diagggg----

nosed each year.nosed each year.nosed each year.nosed each year.

A renowned team of researchA renowned team of researchA renowned team of researchA renowned team of researchers hasers hasers hasers has

found a direct and undisputed sciefound a direct and undisputed sciefound a direct and undisputed sciefound a direct and undisputed sciennnn----tific link between cigarette smoktific link between cigarette smoktific link between cigarette smoktific link between cigarette smoking anding anding anding and

termtermtermtermiiiinal lung cancer!nal lung cancer!nal lung cancer!nal lung cancer!


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16

!"#$%&' )The Pose

What originally attracted me most to smoking was the look. It lookedcool. James Dean, John Wayne, Liz Taylor, Clark Gable, Tracy and Hep-

burn, Bogart and Becall, they all looked so cool, mature, and sophisticatedwhen they smoked. I suppose that the look of literally breathing fire was ex-

citing on some purely primal level also. When my little friend Dennis theMenace started blowing smoke rings and then taking a long drag, letting the

smoke curl out of his mouth and inhaling it through his nose as it came was--well, I just hadto be able to do that. I actually do remember sitting at one of

our little teen parties in my motorcycle jacket and Brylcreemed ducktailhaircut, (remember the song? Brylcreem, a little dabll do ya. Brylcreem,

you look so debonair!) looking just like an extra from the movie Greaseand doing the inhale through the nose trick. All well and good for pubescent

imaging, and the rights of passage, but I was killing myself to look cool! Is

that crazy or what? But you know whats even crazier? You likely have

some stories like mine about people, places, and reasons. But they have longbeen just history. Those people, those days, those motives are long gone and

all but forgotten. But you arestillkilling yourself!How do you look when you smoke? You probably do it so naturally by

now that you dont even notice how you look. Its part of you. Its just what

you do so many times a day, without thinking any more than, Think Illhave a smoke. Once its lit, you dont think about it again until its time toput it out. Your mind races with other things like what youve just been do-

ing, or what you plan to do next. But as you drag deeply on the small papertube between your fingers, and suck real poison, toxic chemicals, death, into

your body, where it permeates every facet of your entire cardio-vascular

system, doing damage everywhere it reaches, your mind is off thinkingabout other far more trivial matters. Youre simply not paying attention.

So this step in the process is called posing. For the next week, duringevery cigarette you smoke, and then as frequently as you can get yourself to

do it, really pay attention to how you look while you smoke. How do youhold it? In the classic way, between your index and middle finger, between

the second and third knuckles? Do you crook your elbow and keep the ciga-

rette close to your mouth between drags, or do you let your arm hang, and

act as though it almost wasnt even really there? Do you sometimes hold itin the corner of your mouth, and talk around it?


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Now, when youve noticed how you are doing it, look around yourself andsee if anyone is noticing how youre smoking. Then, start trying out some

poses. Hold the thing differently. Hold it in your other hand. Hold it between

your thumb and index finger, like you might a roach. Hold it away from

your body, as though you didnt want the smell of it to get into your clothes(sorry...too late). Hold it like there is a big wind coming up, and you dont

want to let the butt go out. Just play with your style of smoking cigarettes.Now start looking at other peoples style of smoking. Do they seem aware

of what theyre doing? Do they seem like theyre getting any joy, real pleas-

ure, or satisfaction from it? Are you any more (or less) attracted to them be-

cause they are smoking?Or maybe how theyre smoking? Or because of thebrand theyre smoking? Me neither.

The goal of this facet of the process is to heighten your awareness of thisone aspect of your smoking that you no longer need, or even pay attention

to, but that is still part of the habit you have. A small part of why youstarted to smoke was probably because of the way you looked when you did

it. Having read this thus far means to me that you are likely an adult whossmoked enough to know theres nothing of what those huge billboards

showing beautiful, happy people promising youll have and be and get, ifyoull just commit suicide this one little way a few hundred times a day.

Now you no longer need to satisfy your image, do you? You can let thatpart go by becoming hyper-aware of how you look while you are smoking.

The more attention you pay to this aspect of the habit, the more you will

likely become uncomfortable. You see, as you begin to look for that mostnatural pose for yourself by paying attention, you will find that there is no

way to look coolwhile you are committing suicide. The very best you canhope for is do it in the least conspicuous place, because you see, in the nine-

ties no mature person will ever look up to you and admire you by seeing

how coolyou are smoking. But there are a growing number of us who see

you doing it and simply feel sad for you. Do you really wantto have strang-ers feeling sorry for you, just based upon this one little behavior of yours?

This one minor character defect? Hey, if youre with a whole party of smok-ers, you can all light up and pretend that its not even a defect. That its still

the cool thingto be doing. Or is it time to grow up!?!


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Each yearEach yearEach yearEach year 400,000400,000400,000400,000deaths indeaths indeaths indeaths in

the United States are attrithe United States are attrithe United States are attrithe United States are attribbbb----

uted to cigarette smoking.uted to cigarette smoking.uted to cigarette smoking.uted to cigarette smoking.


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!"#$%&' )Face The Enemy

Hopefully, by the time you read this chapter, youll have messed around

with The Pose a bit, and decided that the best way to appear to others

when you smoke is not to be seen at all. I mean avoid letting anyone see you

smoke when at all possible. Smoke alone. Just you and your habit. Go

somewhere quiet outside and light up that awful brand you bought and hold

the cigarette out in front of your eyes and say your mantra. If you like mine,

use it. But you have to believeit, whatever it is. So I encourage you to come

up with one that will serve the same purpose as mine, but in your own

words. And then useit. Say it directly to the cigarette, as if it can hearyou.Speak to the tobacco company people through it. Pretend they have a little

micro-phone bug inside there, listening. Tell them what youre thinking.

Tell them you want to stop. Tell them to let you go. Tell them you are now

in the processof stopping, whether they like it or not. Make it clearto your-

self that the cigarette (or cigar or pipe or chew or whatever form) you are

using is not welcome, and that you are rejecting it. Put as muchpassion and

powerinto your words and feelings as you can muster. If you are alone, who

cares how you sound? Only one person...you do. But beyond the critical

you, who may be saying, What afoolI sound like doing this, there is an-

other ear deep inside of you, listening. That ear belongs to the parts of yourbody and brain thats running the habit. It is slow and lumbering and seem

hard of hearing because its doing as youve programmed it over and over to

do. But it islistening. When your oral rejections reach its ear with the pas-

sion, intensity, and commitment that did your original commands to begin

the habit had, it will start listening very well. You cant just thinkit and get

the same quality of results. Saying it out loud puts the message into your

brain and body in a physical way through auditory brain channels that sim-

ple silent thought cannot. We always tend to pay more attention to what we

hear out loud than to what we only think, even if it is us whos say it to our-selves. Although there are those who think that talking out loud to oneself is

an indication of being crazy, I believe in this case it is one of the tools you

must use tostop being crazy.

So come face to face with your enemy. Hold it in your fingers and really

lookat it. Talk to it. Smoke it all you want. Burn it up. Keep thinking about


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it every second that its in your hand. It is the enemy. It is here tokill you.It

will kill you slowly and painfully. Along the way, it will diminish the qual-

ity of your life by bits and pieces. It will shorten your breath, color your

teeth, dull your senses, deaden your taste buds, make it much harder to wakeup each morning, alienate your non-smoker friends, and poison your im-

mune system. And it will keep taking your valuable, hard earned money

every daywhile it does all this. What, seven or eight hundred bucks a year?

Now that you know how much you smoke, calculate how much a year you

have been paying for that privilege. What if you had put all your cigarette

money into a jar, starting on any January 1st in your smoking history. How

much better could you have made that next Christmas for yourself and a

loved one with that money? (Just not smoking is all by itself a gift, if your

loved one is a non-smoker.)

When you smoke, as I have said so many times in this little book already,

you are committing suicide. This is perhaps the most personal act one can

commit. Be certain to make it personal. No longer be casual about it. Its

your lifewere talking about here. Its quality and length will grow or di-

minish in direct proportion to what you do right now, today.


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How to Qu i t Smok ing Wi thou t Wi l l power o r Strugg le

21

Epilogue

It has now been nearly twenty years since I mark the death of the habit Istarted sixteen year before that. I calculate that I smoked approximately onehundred twenty-five thousand cigarettes over that period of my life. Thatworks out to roughly a million times I dosed myself with poison. At an aver-age price of a nickel a cigarette, that comes to better than $6,250. The moneywas the very least of the waste. I know that my skin would today be in muchbetter shape than it is, had I not poisoned myself so much, so often duringmy formative years. And recently a medical research report was released,stating that the macro-retina portion of the eye is destroyed by smoking.(And I thought I needed reading glasses only because I was getting older.)

As Ive already said, I know that today I sleep better, awake far easier, havebetter breath and cleaner teeth, have far less body odor, shinier healthier hair,far more wind, and I could go on and on about the differences in my life.

I also know that I probably could not have been able to do it, had I stayedwith my first wife, who smoked them with me, butt for butt, and who has re-cently had smoking related tumors removed from her mouth and tongue. Iknow that when one is in an intimate relationship with another, their habitstend to become your habits and vice versa. I was single when I developedthis process, and refused to allow my dates to smoke around me, or in my

house. When I met and began a serious relationship with my current wife, Igave her six months to end her habit. I know it sounds a bit cold and callousto say to someone you are telling that you love that if they dont quit smok-ing, you are going to end the relationship. But as I saw it, and still do, thepain of ending that relationship would have been nothing compared to thepain, twenty or thirty years down the line, of hearing the words, the tumor ismalignant and inoperable. I had decided that, if I were going to commit toanother long-term relationship, it would not be with another smoker. To thisday, she has only praise for my decision, and has not smoked now for fifteen

years. Should she find herself alone again for any reason, she would neverget into another relationship with a smoker. They (you) stink!

I have written this book for both profit and charity. I take profit from it andshall donate a good portion of it to The American Cancer Society, and othernonprofit, charitable organizations that are dedicated to eradicating this evilenemy from our society. But my best reward is knowing that perhaps some-


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one somewhere, who may not have had the ability or strength, as I did not, tophysically combat tobacco, might find their way out of this insidious trap byway of this writing.

I hope this has enlightened you to some degree, and even if you do notchoose to begin the process now, let whats been written here roll aroundyour brain for a few days. Some of it just may begin all by itself. You see,your body really does not want to be poisoned, andyour brain is telling youthat you want to stop . Let them take over. Youll be surprised at the results.

It all starts simply with that little card and pencil, counting your habit. Not tootough, is it?

*

This system does work 100% of the timeon 100% of smokers, if used as instructed.Failure of the smoker to end their habit can befound in failure to apply the system fully.

Please do not misapply the system in thisbook, then use that as evidence that you can'tquit. You can, if you truly want to quit.

I f you need help, write to [email protected]
mailto:[email protected]:[email protected]


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These photos are autopsy photos of people who have died as a direct result

of lung failure, due to smoking. Although they are now deceased, this is howtheir lungs looked while they were still alive.


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How do you thinkyour lungs compare?


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HELPFUL L I NKS

The following are links to valuable World Wide Web sites that may assist inquitting smoking. However be warned, most propose that the best way to

quit is cold turkey which you know by now is not promoted in this book.

http://www.ash.orgASH (Action on Smoking and Health) has tons of current information abouttobacco and tobacco companies, the government, and the law.

ASH is one of the oldest and best-informed anti-tobacco organizations onthe planet. It has been instrumental in many societal changes in tobacco usebehavior, dating back over thirty years.

http://www.PresMark.com/chat.htmThe How to Quit Smoking Without Willpower or Struggle chat board.Always open.

http://www.PresMark.com/BB.htmThe How to Quit Smoking Without Willpower or Struggle bulletin board.Always open.

http://www.quitsmokingsupport.com/One of the original quit smoking sites on the Internet. Lots of features.

http://www.quitsmokingdiaries.comFormerly, The Quit Smoking Co., many quit smoking products offered,including How to Quit Smoking Without Willpower or Struggle.

http://www.intelihealth.com/Johns Hopkins, on smoking and your digestion. Valuable and accuratemedical information every smoker should know.

http://www.thetruth.comHighly controversial anti-tobacco and anti-tobacco companiessite funded byThe American Legacy Foundation, which is in turn funded by the $1.5billion in partial payment from the tobacco companies against the multi-billion dollar settlement. This site is under scrutiny and may be pulled soon.But it does what it says. It tells the truth.


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The following text was taken from public record. Its form has been altered slightly in order to

fit the format of this book. However, its content remains, word for word, intact.

If someone has lost a loved one because of tobacco use, and therefore believes they also may

have a legal cause of action against a tobacco company, they may, should they so choose, use

this complaint as a model for their own action. They must, of course, substitute the names andcircumstances of the situation. However, the references to how, what, when, and where of the

tobacco companies actions could probably be used verbatim.

I strongly suggest that one employ a competent attorney, or contact the legal firm or firms

listed as bringing this action at the end of the suit.

This comment is in no way suggesting legal advice, nor an attempt to practice law. It is simply

a suggestion as to what course of action one might take, should one have lost a loved one to

tobacco, and choose to pursue legal action.

David McLean was hired toportray the Marlboro Man. Hewas obligated to smoke Marl-boro cigarettes, up to five packs

per take, in order the get theashes to fall a certain way, thesmoke to rise a certain way,and the hand to hold the cigarettein a certain way.


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MARLBORO MANS WIDOW

SUES PHILIP MORRIS10/03/96

(Formatted to fit book and for ease of comprehension,

but text unaltered)

The widow of David McLean, one of the models for the Marlboro Man commercials, has now

sued Philip Morris, alleging that her husband died from smokingand especially from having to

smoke as many as five packs a day when commercials or print ads were being made. Below is

a copy of the legal complaint filed by the plaintiff:

UNITED STATES DISTRICT COURT

FOR THE EASTERN DISTRICT OF TEXAS

MARSHALL DIVISION

LILO MCLEAN, individually and successor in interest to DAVID MCLEAN, deceased, and

MARK HUTH, individually

Plaintiffs,

vs.

PHILIP MORRIS, INC.; LIGGETT & MYERS, INC.; LIGGETT GROUP, INC.;

BROOKE GROUP, INC.; R.J. REYNOLDS TOBACCO COMPANY; BROWN & WIL-LIAMSON TOBACCO CORPORATION; THE AMERICAN TOBACCO COMPANY;

B.A.T. INDUSTRIES P.L.C.; LORILLARD TOBACCO COMPANY; THE COUNCIL

FOR TOBACCO RESEARCH-U.S.A., INC.; THE TOBACCO INSTITUTE, INC.

Defendants.

Civil Action 96CV167

COMPLAINT FOR PERSONAL INJURIESAND WRONGFUL DEATH

1. FRAUD AND DECEIT

2. NEGLIGENT MISREPRESENTATION

3. MISREPRESENTATION TO CONSUMERS

4. BREACH OF EXPRESS WARRANTY

5. BREACH OF IMPLIED WARRANTY


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PLAINTIFFS ORIGINAL COMPLAINT

COME NOW Plaintiffs, LILO MCLEAN for herself and on behalf of the ESTATE OF

DAVID MCLEAN, and MARK HUTH, AKA MARK MCLEAN, (hereinafter Plaintiffs),

and for counts against Defendants, and each of them, complain and allege as follows.

NATURE OF THE CASE

1. In the early 1960s, Philip Morris, Inc., came up with perhaps the most famous adver-

tising image ever createdthe Marlboro Man. The portrait of a rugged, adventurous cowboy

smoking a cigarette atop a horse against a scenic mountainous backdrop is used effectively to

this day, making Marlboro the best selling cigarette in the world. But while the prominent image

of the Marlboro Man lives on, David McLean, the actor who originally portrayed the Marlboro

Man, has died of lung cancer. Cigarettes killed the Marlboro Man.

2. By this action, Plaintiffs LILO MCLEAN, the wife of David McLean, and MARK

HUTH, AKA MARK MCLEAN, the son of David McLean, seek damages for wrongful death

and personal injuries to David McLean based on common law theories of fraud and deceit,

negligent misrepresentation, misrepresentation to consumers, breach of express warranty, and

breach of implied warranty.

JURISDICTION

3. This Court has jurisdiction over this action pursuant to 28 U.S.C. Sec. 1332 (diversity

jurisdiction) because the amount in controversy exceeds $50,000, exclusive of interest and

costs, and because Plaintiffs are a citizens of a different state than the Defendants.

VENUE

4. Venue is proper in this District pursuant to 28 U.S.C. Secs. 1391 and 1392. David

McLean purchased and smoked cigarettes that were manufactured and sold by Defendants in

the Eastern District of Texas. Additionally, Defendants advertised in this District, received sub-

stantial compensation and profits from the sales of cigarettes in this District, and made material

omissions and misrepresentations and breached warranties in this District.

PARTIES

A. Plaintiffs


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5. Decedent David McLean was a resident of Los Angeles, California. Due to his addic-

tion to nicotine, David McLean used and could not discontinue the use of cigarettes, which

caused him to die of lung cancer in 1995.

6. Plaintiff LILO MCLEAN is an individual residing in Los Angeles, California, and was

the wife of David McLean for over forty years.7. Plaintiff MARK HUTH, AKA MARK MCLEAN, is the son of David McLean resid-

ing in Los Angeles, California.

B. Defendants

8. Defendant Philip Morris Incorporated (hereinafter Philip Morris) is a Virginia corpo-

ration having its principle place of business located at 120 Park Avenue, New York, New

York. Defendant Philip Morris manufactures, advertises and sells Marlboro, Philip Morris,

Merit, Cambridge, Benson & Hedges, Virginia Slims, Alpine, Dunhill, English Ovals, Galaxy,

Players, Saratogo and Parliament cigarettes throughout the United States and in Texas.

9. Defendant Liggett & Myers, Inc., is a Delaware corporation whose principal place of

business is located at Main and Fuller, Durham, North Carolina. Liggett & Myers, Inc., is a

wholly owned subsidiary of Defendant Liggett Group, Inc., a Delaware corporation whose

principal place of business is located at 700 West Main Street, Durham, North Carolina. De-

fendants Liggett & Myers, Inc., and Liggett Group, Inc., are subsidiaries of Defendant Brook

Group, Ltd., a Delaware corporation, whose principal place of business is located at 300 North

Duke Street, Durham, North Carolina. Defendants Liggett & Myers, Inc., Liggett Group, Inc.,

and Brook Group, Ltd., manufacture, advertise, and sell Chesterfield, Decade, L&M, Pyramid,

Dorado, Eve, Stride, Generic, and Lark cigarettes throughout the United States and Texas.

10. Defendant R.J. Reynolds Tobacco Company is a New Jersey corporation whose prin-

cipal place of business is located at Fourth and Main Streets, Winston-Salem, North Carolina.

R.J. Reynolds Tobacco Company manufactures, advertises, and sells Camel, Vantage, Now,

Doral, Winston, Sterling, Magna, More, Century, Bright Rite, and Salem cigarettes throughout

the United States and in Texas.

11. Defendant Brown & Williamson Tobacco Corporation is a Delaware Corporation

whose principal place of business is located at 1500 Brown & Williamson Tower, Louisville,

Kentucky. Defendants Brown & Williamson Tobacco Corporation manufactures, advertises,

and sells Kool, Barklay, BelAir, Capri, Raleigh, Richland, Laredo, Eli Cutter, and Viceroy ciga-

rettes throughout the United States and Texas.

12. Defendant The American Tobacco Company, Inc., is a Delaware corporation whose

principal place of business is located at Six Stamford Forum, Stamford, Connecticut. TheAmerican Tobacco Company manufacturers, advertises, and sells Lucky Strike, Pall Mall,

Tareyton, Malibu, American, Montclair, Newport, Misty, Barkely, Iceberg, Silk Cut, Silva

Thins, Sobrana, Bull Durham and Carlton cigarettes throughout the United States and in Texas.

13. Defendant B.A.T. Industries P.C.L. is a British corporation with its principal place of

business at Windsor House, 50 Victoria Street, London. Through a succession of intermediary

corporations and holding Companies, B.A.T. Industries P.L.C. is the sole shareholder of Brown


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& Williamson Tobacco Corporation. Through Brown & Williamson, B.A.T. Industries P.L.C.

has placed cigarettes into the stream of commerce with the expectation that substantial sales of

cigarettes would be made in the United States. In addition, B.A.T. Industries P.L.C. conducted,

or through its agents and/or co-conspirators conducted, critical research for Brown & William-

son Tobacco Corporation on the issue of smoking and health. Further, Brown & WilliamsonTobacco Corporation is believed to have sent to England research conducted in the United

States on the issue of smoking and health in an attempt to remove sensitive and inculpatory

documents from the United States jurisdiction, and these documents were subject to the control

of B.A.T. Industries P.L.C. B.A.T. Industries P.L.C. has been involved in the conspiracy de-

scribed herein and the actions of B.A.T. Industries P.L.C. have effected and caused harm in

Texas.

14. Defendant Lorillard Tobacco Company is a Delaware corporation having its principal

place of business located at One Park New York, New York. Defendants Lorillard Tobacco

Company manufactures, advertises, and sells Old Gold, Triumph, Satin, Max, Spring, Newport,

and True cigarettes throughout the United States and Texas.

15. Defendant The Council for Tobacco Research-U.S.A., Inc. (hereinafter CTR), suc-

cessor in interest to the Defendant Tobacco Industry Research Committee (TIRC), is a non-

profit corporation organized under the laws of the State of New York having its principal place

of business at 900 3rdAvenue, New York, New York 10022.

16. Defendant The Tobacco Institute, Inc. (hereinafter Tobacco Institute) is a New York

corporation, having its principle place of business located at 1875 I Street, N.W., Suite 800,

Washington, D.C. Defendant Tobacco Institute has since its incorporation in 1958, operated as

the public relations and lobbying arm of the tobacco companies.

17. Beginning as early as the 1950s, and continuing until the present day, Defendants, and

each of them, entered into an agreement with the intentional and unlawful purpose and effect of

restraining and suppressing the dissemination of information on the addictive effects of nicotine

and the harmful effects of smoking; restraining and suppressing the research, development, pro-

duction, and making of a safer cigarette. In furtherance of Defendants conspiracy, Defendants

lent encouragement, substantial assistance, and otherwise aided and abetted each other with

respect to these wrongful acts, and the other wrongful acts set forth herein. As a result of the

conspiracy, the Defendants are vicariously, and jointly and severally liable with respect to each

of the actions described herein.

18. At all times herein mentioned, Defendants, and each of them, were acting as an agent of

each of the other named and unnamed Defendants, and at tall times herein mentioned were act-

ing within the scope, purpose and authority of that agency and with the full knowledge, permis-

sion and consent of each of the other Defendants.19. Each Defendants is sued individually as a primary violator and as a co-conspirator, and

the liability of each Defendants under each of the causes of action alleged herein arises from the

fact that each Defendants entered into an agreement with the other Defendants and third parties

to pursue, and knowingly pursued, the common course of conduct to commit or participate in

the commission of all or part of the unlawful acts, tortuous acts, plans, schemes, transactions,

and artifices to defraud alleged herein, including but not limited to: the manipulation of nicotine


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content and the big-availability of nicotine in tobacco products and the misrepresentation, con-

cealment and suppression of information regarding the addictive properties of nicotine, and

falsely advertising, marketing and selling cigarettes as safe, non-addictive, and not containing

levels of nicotine manipulated by Defendants to cause addiction.

20. The liability of each Defendants arises from the fact that each committed and engaged ina conspiracy to accomplish the commission of all or part of the unlawful and tortuous conduct

alleged herein, and intentionally, knowingly, and with evil motive, intent to injure, ill will or fraud

and without legal justification or excuse, engaged in the conduct herein alleged.

21. At all pertinent times, Defendants acted through their duly authorized agents, servants,

and employees who were then acting in the course and scope of their employment, and in fur-

therance of the business of said Defendants, with the knowledge, ratification and consent of their

officers, directors and managing agents.

22. Defendants listed above and their predecessors and successors in interest did business

in the State of Texas and the Eastern District of Texas, made contracts to be performed in

whole or in part in Texas, and manufactured, tested, sold, offered for sale, supplied or placed in

the stream of commerce, or, in the course of business, materially participated with others in so

doing, tobacco products which the Defendants knew to be dangerous and hazardous and which

the Defendants knew would be substantially certain to cause injury to the general public. Defen-

dants committed and continue to commit tortuous and other unlawful acts in the State of Texas

and in the Eastern District of Texas.

23. The Defendants, and their predecessors and successors in interest, performed such acts

as were intended to and did result in the sale and distribution of tobacco products in the State of

Texas, and the consumption of tobacco products by David McLean and by citizens and resi-

dents of the State of Texas.

24. The term addictive, used in this Complain is synonymous and interchangeable with the

term dependence producing. Both terms refer to the persistent and repetitive intake of psy-

choactive substances despite evidence of harm and a desire to quit. Some scientific organiza-

tions have replaced the term addictive with dependence-producing to shift the focus to de-

pendent patters of behavior and away from the moral and social issues associated with addic-

tion. Both terms are equally relevant for purposes of understanding the drug effects of nicotine.

FACTUAL ALLEGATIONS

A. David McLeans Use of Cigarettes

25. David McLean began smoking cigarettes at the age of twelve and was almost immedi-

ately addicted to the nicotine in tobacco. Because of his addiction to nicotine, Mr. McLean

continued smoking cigarettes until he died at age seventy-three.

26. Due to his addiction to nicotine, David McLean smoked cigarettes everyday. Although

he tried to quit smoking numerous times, his addiction to nicotine prevented him from doing so.


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27. During the time he became addicted to the nicotine in cigarettes, David McLean did not

know the adverse health consequences of smoking. Until 1964, cigarette packages and adver-

tisements contained no warning of the adverse health effects of tobacco. David McLean was led

to believe that smoking cigarettes was not harmful to his health or addictive.

28. During his long history of smoking, David McLean primarily smoked Marlboro andChesterfield brand cigarettes.

29. In the early 1960s, already a smoker for over twenty years, David McLean was hired

to portray the Marlboro Man in television and print advertising. During the taping of the com-

mercials, David McLean was obligated to smoke Marlboro cigarettes. The commercials were

very carefully orchestrated, and David McLean was required to smoke up to five packs per

take, in order the get the ashes to fall a certain way, the smoke to rise a certain way, and the

hand to hold the cigarette in a certain way.

30. Even after his portrayal of the Marlboro Man, David McLean continued to smoke

Marlboro cigarettes, and he continued to receive boxes of Marlboro cigarettes as gifts.

31. In approximately 1985, David McLean began to suffer from emphysema due to smok-

ing.

32. In approximately 1993, during a pre-operative check up for back surgery, David

McLeans doctors found a tumor in his right lung. After further review, David McLean was di-

agnosed with lung cancer. Later that year, he underwent surgery to remove the tumor and part

of the lung.

33. Initially, doctors believed that the tumor had been fully removed. But in 1995, doctors

discovered that cancer was still present in his right lung. Later that year, doctors discovered that

the cancer had spread to his brain and his spine. Chemotherapy and other treatments adminis-

tered to David McLean were unsuccessful.

34. In October of 1995, due to cancer caused by long years of smoking cigarettes, David

McLean died, leaving a widow and fatherless son.

B. The Industry Conspiracy On Smoking and Health: Deceiving the Public About

Disease and Death

35. Through a fraudulent course of conduct that has spanned decades, Defendants have

manufactured, promoted, distributed, or sold tobacco products to millions of consumers, in-

cluding David McLean, knowing, but denying and concealing, that their tobacco products con-

tain a highly addictive drug, known as nicotine, and have, unbeknownst to the public, controlled

and manipulated the amount and big-availability of nicotine in their tobacco products for the

purpose and with the intent of creating and sustaining addiction.

36. The Tobacco Companies reap enormous profits from their manufacture and sale of

cigarettes to consumers throughout the United States, including the State of Texas. The To-bacco Companies earnings for the last year alone exceeded six billion dollars. The Tobacco

Companies, make, advertise and sell cigarettes despite their knowledge of the following facts:

More than 10 million Americans have died as a result of smoking cigarettes; almost one death in

every five is due to a smoking-related illness; the leading cause of preventable death in the

United States today is smoking cigarettes; smoking causes cardiovascular disease and is re-

sponsible for approximately one third of all heart disease deaths; smoking causes almost all lung


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and throat cancer deaths; smoking causes various pulmonary diseases, including emphysema;

smoking causes stillbirths and neonatal deaths among the babies of mothers who smoke; and

cigarettes may contain any number of approximately 700 additives, including a number of toxic

and dangerous chemicals.

37. Despite the overwhelming weight of scientific evidence that smoking cigarettes and usingsmokeless tobacco pose serious health risks, and despite the gruesome statistical legacy left by

the tobacco industry, approximately 50 million Americans continue to smoke cigarettes, includ-

ing 3,000 new teenage smokers daily, and millions more continue to use smokeless tobacco

because they are addicted to these products. More specifically, they are addicted to nicotine,

the drug in tobacco that causes an addiction similar to that suffered by users of heroin and co-

caine .

38. Cigarettes contain nicotine. Nicotine is an addictive substance and the use of cigarettes

results in addiction to them. Nicotine causes compulsive use of cigarettes, despite knowledge

that they are harmful, if not lethal; nicotine has a psychoactive (mood-altering) effect in the brain;

and, nicotine invokes what is called reinforcing behavior, causing continued use of the nico-

tine-containing products. Cigarette smokers suffer an inability to quit, notwithstanding a desire to

do so, and those who do quit (or attempt to) endure withdrawal symptoms such as headaches,

insomnia, depression, lack of concentration, and anxiety.

39. The addictive power of nicotine is further illustrated by these statistical facts: at least

two-thirds of adults who smoke say they wish they could quit; 17 million Americans try to quit

smoking each year, but fewer than 1 out of 10 succeed; for every smoker who quits, 9 try and

fail; 8 out of 10 smokers say they wish they had never started smoking; among smokers who

suffer heart attack, 38% resume smoking while they are still in the hospital; even when a smoker

has his or her larynx removed, 40% try smoking again; 70% of young people ages 12 to 18

who smoke say they believe they are already dependent on cigarettes; and 40% of high school

seniors who smoke regularly have tried to quit and failed. According to David A. Kessler, MD,

Commissioner of the United States Food and Drug Administration, Once they have started

regularly, most smokers are in effect deprived of the choice to stop smoking . . . . Seventeen

million Americans try to quit smoking each year. But, more than 15 million are unable to exer-

cise that choice because they cannot break their addiction to cigarettes.

C. Knowledge That Nicotine Causes Addiction

40. The fact that nicotine delivered by tobacco products is highly addictive was carefully

and comprehensibly documented in the 1988 Surgeon Generals Report, The Health Conse-

quences of Smoking: Nicotine Addiction. The major conclusions contained in this report are

(a) Cigarettes and other forms of tobacco are addicting; (b) Nicotine is the drug in tobacco

that causes addiction; and The pharmacologic and behavioral processes that determinetobacco addiction are similar to those that determine addiction to drugs such as heroin and co-

caine. Likewise, in a 1988 report addressing the health effects of smokeless tobacco, the

World Health Organization concluded: [T]here is ample evidence that the blood nicotine levels

of smokeless tobacco users were as high as or even higher than those found in many cigarette

smokers. Its continued use, therefore, does cause addiction and dependence in humans.


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41. Nicotine is now recognized as an addictive substance by such major medical organiza-

tions as the Office of U.S. Surgeon General, the World Health Organization, the American

Medical Association, the American Psychiatric Association, the American Psychological Asso-

ciation, the American Society of Addiction Medicine, the American Public Health Association,

and the Medical Research Counsel in the United Kingdom. The National Institute on DrugAbuse has called cigarette smoking the most common example of drug dependence in the

United States.

42. Despite the recent recognition of nicotines addictive properties by these and other or-

ganizations, the Tobacco Companies and their distributors continue to misinform the general

public. Although it now appears that the Tobacco Companies have known for decades, on the

basis of their own long-concealed research and testing, that nicotine is addictive, they have de-

nied, and have continued to deny, that nicotine is addictive. The Tobacco Companies insistence

and affirmative denial that nicotine is addictive, coupled with their pervasive advertising, promo-

tional and public relations strategy, is designed to and has effectively nullified the publics mean-

ingful appreciation of the nature and extent of nicotine dependence. Specifically, the Tobacco

Companies, emphasis on smoking as a voluntary personal choice and its positive social benefits

misleads the public, especially the impressionable young people, into thinking that smoking may

be stopped as easily as starte

how to quit smoking without will power or struggle - mark whalen

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