how to quickly become an online & visible health expert

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How To Quickly Become The “Go-To Web Expert” For Your Therapy(ies) Attract More Prospects & Clients For Your Health Business .. 24/7! + © The Wellness Directory Limited

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This presentation shows New Zealand qualified health practitioners the benefits of being visible on the local and worldwide web. There are over 3 million active web users in New Zealand. Moreover, 80% in a recent (2009) survey of 300 NZers, said the web is their 1st choice when searching for complementary practitioners.View this presentation to discover how you can quickly increase your own visibility and credibility as the web expert in your health category.

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Page 1: How To Quickly Become An Online & Visible Health Expert

How To Quickly Become The“Go-To Web Expert” For

Your Therapy(ies)

Attract More Prospects & Clients For Your Health Business .. 24/7!

+

© The Wellness Directory Limited

Page 2: How To Quickly Become An Online & Visible Health Expert

The majority of potential clients are less concerned with PRICE and more concerned with VALUE.

Why Be Perceived As An Expert Therapist?

How Industry Experts Add More Value:

Establishing Yourself As An Expert Will Increase Your Business Success

Regularly Write Articles

Stay Up-To-Date

Belong To A ProfessionalAssociation

Deliver Public Seminars/Workshops

Use Client Testimonials

Appear In Industry Publications/TV/Radio

Page 3: How To Quickly Become An Online & Visible Health Expert

5 Advantages of Being A Visible Expert

*www.thefreedictionary.com

Gain Trust, Recognition & Credibility

The “Go-To Practitioner” In Your Field For Valuable Advice & Bookings

INCREASE:-Your Visibility-Your Brand & Profits-Strengthen The Industry Profile

Clients Eagerly Open Email/Letters You Send or Read Your Blog Postings

Prospects Visit Your Website Voluntarily – Decreases Future Advertising $$s

(YOU)

Page 4: How To Quickly Become An Online & Visible Health Expert

The Most Visible & Effective (Marketing) Platform?

“ continued its growth in New Zealand and stood out among the 9 advertising sectors as the only one

(IAB - Internet Advertising Bureau NZ)

Online advertising

to increase its revenue in 2009.”

Page 5: How To Quickly Become An Online & Visible Health Expert

Traditional Advertising Is No Longer Welcomed By Your Prospects …

= A Prospect Dilemma:

which level of service really is superior?

which practitioners are truly worthy of their trust?

Traditional “Copycat” Advertising Undermines Your Credibility!

Page 6: How To Quickly Become An Online & Visible Health Expert

POSSIBILITIES

Track & Measure Results

Build Prospect/Client Rapport

Educate Prospects/Clients

Promote Introductory/Sea

sonal Offers

Get Valuable Feedback From

clients

Workshops

Health Events

Public Bookings For

Seminar/Workshops

&

Keep Prospects/Clients In-

The-Know About Your Business

Page 7: How To Quickly Become An Online & Visible Health Expert

Your Opportunity – Current Visible Experts Online

NZ public is crying out for visible health experts to trust!

www.google.co.nz - Tuesday 27th May 2010Search: “Natural Treatment For Arthritis”

“Canines”

“Horses”

!!!!!!

??????

Page 8: How To Quickly Become An Online & Visible Health Expert

The Wellness Directory Public (Web) Research …Revealed

A. Therapy Descriptions

B. Practitioner Info (Quals/Experience/About)

C. Client Testimonials & Feedback

D. Map of Health Clinic

E. Images (Practitioner/Services/Clinic)

F. Practitioner Article Directory

G. Monthly Email Newsletter

H. Booking Appointments Online

I. Professional Looking & Easy To Navigate

J. Refer-A-Friend System

✓ 1 Survey (Jan 2009)✓ 10 Web Features Ranked From 1-10 ✓ 300 New Zealanders (Non-Health Professionals)

I

B

A & F

H

D

Top 5 Features The NZ Public Want From A Health Website ..

Page 9: How To Quickly Become An Online & Visible Health Expert

The Wellness Directory Works With Your Business To Create An Authoritative Presence

Formulated to save the time, hassle and (heavy) future costs of doing it yourself!

11 22 33

Website ProfileDesignedFor User

Fully OptimisedFor All Search

Engines

Effective Web Marketing

Strategies -LINKS

Page 10: How To Quickly Become An Online & Visible Health Expert

Marketing Your WWW Business Effectively

Promote Your

Service Through

Informative Articles

Page 11: How To Quickly Become An Online & Visible Health Expert

Top 10 Companies Using Social Media Strategies

Source: www.engagementdb.com

“They Know Something We Don’t!”

ONLINE WORD-OF-MOUTH – (Viral Marketing)

Page 12: How To Quickly Become An Online & Visible Health Expert

• More Backlinks = Higher Rankings = More Clients!

• Quickly Increase Your Exposure & Brand Online

• Ongoing Practitioner Developments & 2010 Web Technology

• More NZ Visitors = Targeted ‘Traffic’ To Your Own Website

• Build Business Personality – Articles/Events/Offers/Newsletter

• 24/7 Booking System To Save Admin Time & Increase Your Profits

• Several Ways To Be Found On AND Offsite – Eg. Social Media

Visible Health Experts Serve The Public & The Industry

Expert marketing uses sophisticated strategies to engage clients in active conversations.

Page 13: How To Quickly Become An Online & Visible Health Expert

Article – Video Web Promotion

Your Article Is Converted To An Informative

Video

Article & Video

Submitted To 30 High

Ranking Websites Including;

Health Blogs,

Social Media Sites &

Article/Video Directories

These Links Quickly Build &

Increase Your Web

Presence & Rankings

Within Google!

Page 14: How To Quickly Become An Online & Visible Health Expert

Building A Strong Web Presence – Does Experience Matter?

✪No Website / Little Web Experience:

✪Own website / Proactive On Web:

Use as your own website

Easy to add events/offers/articles & edit your profile

*Build strong web presence QUICKLY

*MORE visitors to your website on AUTOPILOT & Increased Profits

Distribute your articles - Increase your own website rankings

Save time on DIY marketing – MORE time spent growing business

Page 15: How To Quickly Become An Online & Visible Health Expert

“We can never be certain about the future and therefore we must continue to be flexible and adaptable so that we can react quickly to the needs of our clients and our market place.”

Talal Abu-Ghazaleh

Currently 3,172 000+ Active NZ Web UsersSource: www.acnielsen.com

Summary – Getting In Front of The Traffic

Page 16: How To Quickly Become An Online & Visible Health Expert

Web Bonuses For Joining Today

Join Today Through The Website &Claim These Web-Building Tools For Your Health Business

✓90 Days Free & Unlimited Use of EzybookNew Zealand's leading web diary & appointment booking service (Value: 3+ New Clients)

✓Lifetime Blogging Membership of Holistic LivingPost your articles, audios and gain access to your own blog (Current Price: $150)

✓Discounted Web 'Practitioner' PackagesInclude web/logo design, video creation/marketing and blogging(Save $100s - $1000s on future web services)

✓1 Month Free Expert Membership For Joining Today

+

Page 17: How To Quickly Become An Online & Visible Health Expert

Typical Feedback From Expert Members

“I found that people got to know my type of psychology and what type of psychologist I am due to the articles I could post on the site.”

- Sara Chatwin, MindWorks

“Since I've been with the directory, my perception of online marketing has changed significantly.”

- Clif Sanderson, Deep Field Relaxation

“Getting more online exposure has attracted more clients to me. Ultimately, I don’t need have to advertise as much – which is great!”- Sandra Walsh, Maintain Massage

Page 18: How To Quickly Become An Online & Visible Health Expert

Further Expert Membership Info & Benefits

www.thewellnessdirectory.co.nz/page/8

“Advertise” Menu – [The Practitioner Web Solution]

Go To:

© The Wellness Directory Limited