how to produce engaging video marketing content

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How to produce engaging video marketing content

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Have you seen the Ikea Book Book advertising campaign? If not take a look at this great example of a well-produced brand marketing video that has been exceptionally well received and has gone viral. At first you could be mistaken for thinking it is an ad promoting the latest technology, but as the video plays out, it becomes evident that the campaign is centered around the Ikea paper catalogue.

Well Produced Video Marketing




https://www.youtube.com/watch?v=MOXQo7nURs0





This amusing video from Ikea, is believed to be a satire of Apple’s advertising style and was released in a timely fashion to coincide with the launch of the new Apple IPhone in September 2014. In its first week, the viewer count reached almost 10 million in Singapore and Malaysia where it was launched. The sheer volume of views it received conveys how successful the content of the advert was to engage with its target audience through humour, while tapping into current trends and delivering with impeccable timing. The advert is funny, non-offensive and enjoyable to watch, which makes users more likely to share the video and spread the message further to a wider audience.

Ikea’s Amusing Video






The phrase “Book Book” has been used widely on social media channels, as well the emergence of a trend where people uploading pictures of themselves using the “touch Interface”. Its’ popularity goes to show the high level of engagement that has been achieved by this clever and amusing marketing video. Ikea’s “Book Book” campaign demonstrates how communicating your brand through original and engaging video adverts, can leave a lasting impression on potential and existing customers by evoking emotions, in this case humour.

Book Book Campaign






If you do not have a brand video or use videos in your marketing, your business really ought to take advantage of the effective marketing opportunity that videos present. Remember that thinking outside the box and getting creative will increase your chance of achieving success and could even lead to your efforts going viral. Make sure that the videos you create contain quality content, which users want to share to help attract viewers to your website, generate leads and conversions.Read Trimax Solutions article How to produce engaging video marketing content for tips on how to produce effective video content, to engage viewers with your brand and evoke the desired action from your target audience.

Well Produced Video Marketing




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