how to - privatkunden · the long-term success of any business is achieved by matching good ideas...

2
187 186 HOW TO... MAKE CLEVER USE OF BANKING SERVICES Ask the experts Startup Guide Berlin ABOUT US Berlin is much more than just a business location for Deutsche Bank - it is the city where Deutsche Bank was founded in 1870. Today, approximately 4000 people work for Deutsche Bank in Berlin. The bank provides a broad range of banking services to private individuals, self-employed clients as well as to businesses of all sizes. Aside from its Berlin-wide network of branches, there is one unique Deutsche Bank branch that can only be found here: “Q110 – Deutsche Bank of the future”. Located on Friedrichstraße, it presents visionary ideas and concepts for the future of banking. MILOS SPIRIDONOVIC CFA HEAD OF STARTUPS@BERLIN deutsche-bank.de/startups The long-term success of any business is achieved by matching good ideas with a solid financial structure. Although startup companies may be unorthodox in many ways, it literally pays off to take a holistic approach to banking early on. More than just a provider of financial services, your bank can be a long-term partner that helps out in the early stages of founding, periods of growth and maturity. To get started, a relationship manager will take you through five quick steps to set-up an account. They will walk you through the process, documentation and answer any questions unique to your company. The next vital step is to have an open discussion on the company mission/vision. By the end of this conversation, the entrepreneur should be able to answer the following: Can the bank match your structure? Does it have a presence in your market? What are the bank’s capabilities and how extensive is its network? What are the identified risks? This analysis should help in choosing the appropriate banking partner. Debt financing is a common topic of conversation. Banks traditionally consider startups as a risky investment, but can use their network to help tap into the pool of available funding alternatives. Public development funds is one of many examples. These are issued in various varieties and generally take shape in the form of grants or credits. Since the bank will know your business model, it can suggest and assist in the application for public funding from institutions such as the German Development Bank (KfW) or the European Investment Funds.

Upload: others

Post on 25-May-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: HOW TO - Privatkunden · The long-term success of any business is achieved by matching good ideas with a solid financial structure. Although startup companies may be unorthodox in

1 8 71 8 6

H O W T O . . .M A K E C L E V E R U S E O F B A N K I N G S E R V I C E S

A s k t h e e x p e r t s S t a r t u p G u i d e B e r l i n

ABOUT US

Berlin is much more than just a business location for Deutsche Bank - it is the city where Deutsche

Bank was founded in 1870. Today, approximately 4000 people work for Deutsche Bank in Berlin. The

bank provides a broad range of banking services to private individuals, self-employed clients as well

as to businesses of all sizes. Aside from its Berlin-wide network of branches, there is one unique

Deutsche Bank branch that can only be found here: “Q110 – Deutsche Bank of the future”. Located on

Friedrichstraße, it presents visionary ideas and concepts for the future of banking.

M I L O S S P I R I D O N O V I C

C F A H E A D O F S T A R T U P S @ B E R L I N

d e u t s c h e - b a n k . d e / s t a r t u p s

T he long - term success of any bus iness i s achieved by matching good ideas w i th a so l id f inanc ia l s t r uc ture. A l though s t ar tup companies may be unor thodox in many way s , i t l i tera l l y pay s of f to t ake a ho l i s t i c approach to bank ing ear l y on . More than jus t a prov ider of f inanc ia l ser v ices , your bank c an be a long - term par tner that he lps out in the ear l y s t ages of founding, per iods of grow th and matur i t y.

To get s t ar ted , a re lat ionship manager w i l l t ake you through f i ve quick s teps to set- up an account . T hey w i l l walk you through the process , document at ion and ans wer any ques t ions unique to your company. T he nex t v i t a l s tep i s to have an open d iscuss ion on the company miss ion / v is ion . B y the end of th is conver s at ion , the entrepreneur should be ab le to ans wer the fo l low ing: Can the bank match your s t r uc ture? Does i t have a presence in your market? W hat are the bank ’s c apabi l i t ies and how ex tens i ve i s i t s net work? W hat are the ident i f ied r i sk s? T h is anal y s is should he lp in choos ing the appropr iate bank ing par tner.

Debt f inanc ing is a common topic of conver s at ion . B ank s t radi t ional l y cons ider s t ar tups as a r i sk y inves tment , but c an use the ir net work to he lp t ap into the pool of ava i lab le f unding a l ternat i ves . Publ ic deve lopment f unds i s one of many examples . T hese are i ssued in var ious var ie t ies and genera l l y t ake shape in the form of grant s or credi t s . S ince the bank w i l l k now your bus iness model , i t c an sugges t and ass is t in the appl ic at ion for publ ic f unding f rom ins t i tu t ions such as the German Deve lopment B ank (K f W ) or the European Inves tment Funds .

Page 2: HOW TO - Privatkunden · The long-term success of any business is achieved by matching good ideas with a solid financial structure. Although startup companies may be unorthodox in

1 8 8 1 8 9

Operat ional roadblock s may add another layer of complex i t y. Internet s t ar tups in par t icu lar have a broad scope and bus iness models that h inge on internat ional expans ion . W hen enter ing fore ign market s , however, you need to be ab le to e f f i c ient l y handle f inanc ia l t rans ac t ions across border s and currenc ies . We are w i tness ing an increas ing amount of s t ar tups that penetrate market s w i th exponent ia l pace. T he ab i l i t y to open loc a l currenc y account s and /or s t r uc ture a so lut ion that min imizes exchange rate exposure i s a key focus to s t rengthen your f inanc ia l s t r uc ture.

A s the s t ar tup t rans i t ions into a mature s t ate , your bank should be ab le to sh i f t focus and equip you w i th a mul t i tude of addi t ional ser v ices . T h is c an inc lude concept s for company pens ion schemes , inves tment s t rategies , or prepar ing for an in i t ia l publ ic of fer ing of your success f u l venture. I t i s a lso impor t ant to note that the ser v ices do not onl y inc lude corporate top ic s , but c an a lso work w i th a founder on weal th management . Weal th accumulat ion p lans should be made ear l y on in order to max imize the rea l iz at ion of a success f u l bus iness venture.

A bank ’s indus tr y exper ience c an he lp t ake your company to the nex t leve l and of fer per spec t i ves that c an be eas i l y over looked. A s imple example i s the dec is ion for a centra l ized or decentra l ized t reasur y f unc t ion . A l though eas y to change ear l y on , the added complex i t ies of a grow ing internat ional operat ion w i l l inev i t ab l y c ause unintended consequences . S imi lar to spaceships , s t ar tups embrace cut t ing edge technolog y, complex s y s tems and recr u i t the v is ionar ies of our t ime. E xp lor ing unchar ted concept s and evo l v ing at an increas ing pace magni f ies the impor t ance of a s turd y launch pad.

He lp ing bui ld the nex t generat ion of great produc t s and opening up new market s i s ver y exc i t ing and meaningf ul . St ar tups@Ber l in was des igned by Deut sche B ank to address the unique chal lenges faced by today ’s innovat i ve s t ar tup companies . T he mul t i l ingual team of fer s entrepreneur s a one -s top shop cover ing a w ide array of bank ing ser v ices . Our miss ion i s to t a i lor sc a lab le so lut ions spec i f i c to your needs , yet f lex ib le to change. T he team in Ber l in i s connec ted internat ional l y and c an fac i l i t a te the of fer ing of c ap i t a l market exper t ise and c ash management so lut ions . F ee l f ree to get in touch w i th any ques t ions and g i ve us a chance to he lp so l id i f y your company ’s foundat ion .

A s k t h e e x p e r t s S t a r t u p G u i d e B e r l i n

T H E N E X T V I T A L S T E P I S T O

H A V E A N O P E N D I S C U S S I O N O N

T H E C O M P A N Y M I S S I O N A N D

V I S I O N