how to prepare your online store for the holiday season

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How to Prepare Your Online Store for The Holiday Season

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Page 1: How to Prepare Your Online Store for The Holiday Season

How to Prepare Your Online Store

for The Holiday Season

Page 2: How to Prepare Your Online Store for The Holiday Season

The Holiday Season is right around the corner. During Black Friday and Cyber

Monday there is a tremendous increase in website visitors and this trend won’t

disappear until Christmas. This increase in traffic can cause a lot of stress for

ecommerce site owners and digital marketers. To save yourself from the stress,

you need to prepare your store in time. Here’s a list of 19 points that will help you

to prepare your online store and be more profitable this Holiday season.

ABOUT

Page 3: How to Prepare Your Online Store for The Holiday Season

JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 3

PREPARE YOUR WEBSITE

Understanding the success or failure of last year’s campaigns

can help you create better campaigns this year.

ANALYZE AND LEARN01

Too many visits at the same time can crash your website. You

should check with your website host directly.

MAKE SURE YOUR WEBSITE CAN HANDLE

THAT TRAFFIC02

You can tailor your website for the Holiday Season with a few

small changes, like a countdown timer to the header or

changing the banners.

FIT THE LOOK OF YOUR STORE TO THE

HOLIDAYS03

Page 4: How to Prepare Your Online Store for The Holiday Season

JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 4

PREPARE YOUR WEBSITE

Make sure it’s easy to browse your products and make a

puchase from your store on phones,

OPTIMIZE YOUR SITE FOR MOBILE04

Poorly crafted and unclear navigation will make people turn

around and leave your website as fast as they can

CREATE BETTER NAVIGATION05

You should already plan for next year by setting up

heatmaps on your site. Heatmaps show you precisely where

your visitors click.

SETUP HEATMAPS07

Here are a few examples you can add: Black Friday offers,

Christmas offers, Gifts for men/women.

CREATE HOLIDAY-FOCUSED CATEGORY

PAGES06

Page 5: How to Prepare Your Online Store for The Holiday Season

JAFAR DESIGNS STUDIO BUSNESS PROPOSAL 5

BOOST YOUR MARKETING COMMUNICATION

1008 12

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If you have a huge email list filled with previous

buyers and leads, start communicating with them

asap. Remind them that they can buy their Christmas

presents now without waiting in long lines.

INVEST MORE ENERGY IN EMAIL MARKETING

During the Holiday season it’s vital

that you increase your social media

presence. Publish as many Holiday-

focused posts as you want.

BE ACTIVE ON SOCIAL MEDIA

I’m sure you’ll be running PPC ads on

Facebook and Google AdWords. Be sure

to plan your ads and ad copy in time.

PLAN YOUR ADS AND BUDGET

Boosting your content marketing can give

you a big advantage against the

competition. You can write a blog post

sharing Black Friday shopping tips, or

Christmas decorating ideas. It’s not only

useful to your visitors but also helps SEO.

FOCUS ON CONTENT MARKETING

If you don’t have an email list yet, or it’s

just too small, take advantage of the highly

increased traffic and set up onsite

retargeting campaigns.

ONSITE RETARGETING CAMPAIGNS

Page 6: How to Prepare Your Online Store for The Holiday Season

VISIT OUR BLOG!

Want to see the last 7 points and real-world examples?