how to prepare a website redesign proposal
DESCRIPTION
This template is designed to give some structure and helpful perspective on how to prepare a proposal of for website redesign. You could also use Word, but as a leave behind, this is a helpful piece. Create your own attribute system on a scale of 1-5 to rank the competition, average it all out and voila. Show that you're on top of the competition and are designing the website with the big picture in mind. Make 'em say wow!!TRANSCRIPT
Website Redesign Proposal
Prepared by Vickie Siculiano
July 2, 2011
04/11/2023Vickie Siculiano
2
Make ‘em Say Wow!
• This template is designed to give you some structure and help with preparing a proposal for website redesign.
• For this presentation, I created my own 11 point attribute scale.
• But, feel free to create your own and customize this template for your own needs.
• I’m just paying it forward…• Best of luck to you!
04/11/2023Vickie Siculiano
3Situation Analysis
• INSERT COMPANY NAME• Offspring of INSERT PARENT COMPANY with a big value proposition.
“INSERT MISSION STATEMENT HERE”
• Goals: INSERT GOALS HERE
• Assessment• Strong INSERT STRENGTHS HERE (i.e. customer service), but website could
benefit from INSERT WEAKNESSES HERE (i.e. search engine optimized information content architecture (IA), content management system (CMS).)
• Competitive analysis performed of other INSERT COMPETITOR INDUSTRY HERE competitors and ranked.
04/11/2023Vickie Siculiano
4Company Goals
• Short-Term Goals• INSERT GOALS HERE• (i.e. Redesign website to include CRM, social media, graphic redesign.)• INSERT METHODOLOGY
• Long-Term Goals• INSERT GOALS HERE• (i.e.) Decrease bounce rate to under 20%,• Generate 100,000 absolute unique visitors/month,• Generate 50% conversion rate,• Increase search engine traffic proportion to 50%.• INSERT METHODOLOGY
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5
Competitive Analysis
• Top Ranking Overall
Winner: INSERT WINNER
Rank: INSERT RANK
Runners Up:
INSERT #1
Rank: INSERT OVERALL RANK
INSERT #2
Rank: INSERT OVERALL RANK
Insert Home
Page
Screenshots
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6
The Competitors: Analysis
• Site Layout
Winner: INSERT WINNER
• INSERT RATIONALE• (i.e.) Clear Layout
Insert Home
Page
Screenshot
04/11/2023Vickie Siculiano
7
The Competitors: Analysis
• Navigation Structure
Winner: INSERT WINNER
• INSERT RATIONALE
Recommendation:
INSERT # PAGE NAVIGATION• INSERT TABS (i.e. Home, Products, About, Contact
Insert
Navigation
Tab
Screenshot
04/11/2023Vickie Siculiano
8
The Competitors: Analysis
• SEO
Winner: INSERT WINNER
• INSERT RATIONALE• i.e. Good use of meta tags• Good use of keyword phrases• Strong inbound links
Insert Home
Page
Screenshots
04/11/2023Vickie Siculiano
9
The Competitors: Analysis
• Social Media Interface
Winner: INSERT WINNER
• INSERT RATIONALE• i.e. Social Media Login Capability• Facebook Plug In• Blog
Insert
Social
Media
Interface
Screenshots
04/11/2023Vickie Siculiano
10
The Competitors: Analysis
• Conversion Process
Winner: INSERT WINNER
• INSERT RATIONALE • i.e. Video featuring benefits,• No double opt-in,• Streamlined conversion process
Insert
Conversion
Page
Screenshots
04/11/2023Vickie Siculiano
11
The Competitors: Analysis
• Use of Video
Winner: INSERT WINNER
• INSERT RATIONALE
• i.e. embedded on home page
Insert Video
Screenshots
OR
Embedded
Video
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12
The Competitors: Analysis
• FAQ
Winner: INSERT WINNER
• INSERT RATIONALE• i.e. Categories• Searchability
Insert FAQ
Screenshots
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13
The Competitors: Analysis
• Benefits
Winner: INSERT WINNER
• INSERT RATIONALE
• i.e. Easy to find• Strong value proposition• Well-written copy
Insert
Benefits
Screenshots
04/11/2023Vickie Siculiano
14
The Competitors: Analysis
• Conversion Option Visibility
Winner: INSERT WINNER
• INSERT RATIONALE
• i.e. on every page• Powerful graphic
Insert Page
Screenshots
featuring
Call to
Action
04/11/2023Vickie Siculiano
15
The Competitors: Analysis
• Help Desk
Winner: INSERT WINNER
• INSERT RATIONALE• i.e. Robust forms w/ drop downs• Live chat option
Insert Help
Desk
Screenshots
04/11/2023Vickie Siculiano
16
The Competitors: Analysis
• Affiliate Marketing
Winner: INSERT WINNER
• INSERT RATIONALE
• i.e. Both email and
link options• Application process forms
Insert
Affiliate
Marketing
Screenshots
04/11/2023Vickie Siculiano
17
The Competitors: Findings
• INSERT COMPANY NAME
• Ranking = INSERT #
• INSERT SELECTED
ATTRIBUTE TALKING POINTS• i.e. Affiliate: INSERT RANK• SEO: INSERT RANK • Use of Video: INSERT RANK • Social Media: INSERT RANK
Insert Home
Page
Screenshot
04/11/2023Vickie Siculiano
18Recommendations
• Site Layout
• INSERT RECOMMENDATIONS• i.e. Branded skin• Above the fold
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19Recommendations
• Navigation Structure
• INSERT RECOMMENDATIONS• INSERT # of Tabs• i.e. Home• About• Contact
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20Recommendations
• SEO
• INSERT RECOMMENDATIONS • i.e. Include unique tags for pages, images, alt txt, IA• Rewrite copy to be more compelling.
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21Recommendations
• Social Media Interface
• INSERT RECOMMENDATIONS• i.e. Build social media profiles (Facebook, etc.)• Add share buttons (Share This, Facebook Like, Google +1)
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22Recommendations
• Join Process
• INSERT RECOMMENDATIONS• i.e. Streamline process• From 3 page funnel to only 1
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23Recommendations
• Video
• INSERT RECOMMENDATIONS• i.e. Create video featuring benefits to encourage conversions• Could be graphic
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24Recommendations
• FAQ
• INSERT RECOMMENDATIONS• i.e. Research• Categorize
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25Recommendations
• Benefits
• INSERT RECOMMENDATIONS• i.e. Bulleted format• Benefits vs. features
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26Recommendations
• Conversion Call to Action
• INSERT RECOMMENDATIONS• i.e. Every page• Buttons and links
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27Recommendations
• Help Desk
• INSERT RECOMMENDATIONS• Form that populates subject field• Could also have a subcategory
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28Recommendations
• Affiliate Marketing
• INSERT RECOMMENDATIONS• i.e. Tab on top navigation• Good for SEO and PPC
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29Any questions?
INSERT YOUR CHOICE OF VISUALREMEMBER - DRIVE IT HOME!