how to position yourself and your business as a magnet for...
TRANSCRIPT
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How to Position Yourself and Your Business as a Magnet for International Guests
With Yvonne Halling
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First the good news –Travel is on the UP
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There are more than 3 billion people online
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But how do you stand out in a crowded market place and attract the international
guests you want?
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Who’s Yvonne Halling?
B&B Owner
€10k to €103k in less than 2 years
Hospitality Awards
Award Winning Online Marketer
Author
Coach, Mentor and Consultant
Bed and Breakfast Coach
Co-Founder of Stay.inTown – a portal for commission free bookings
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Questions at the end
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Step # 1Who are YOU for your
guests?
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Feeling sick?
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Generalist
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We have a specific condition
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Specialist
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Heart attack
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Expert
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Celebrity
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Do you remember this man?
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Who makes the most money?
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What is your position?Generalist or Specialist?
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Your B&B & its location
Your specific expertise & knowledge
The reasons people come to your area
Your sweet spot
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IdeasWalkingCyclingBoatingFishingGolfStately Homes/HistoryHorse riding
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More ideas
Bird-watchingOutdoor and Adventure Industrial HeritageNatural HeritageDriving & MotorsportsRetreats & spas
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Step # 2Your website/online
presence and your message
Claim your space
Your brand
Make it personal
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Make a statement
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Consistency of your brand Website
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Consistency of your brand
Website
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Step # 3Finding Your Target Guests
Online
FacebookGoogleTrip Advisor
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Research - Facebook
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Research - Google
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Connecting with group leaders and offering value
Create free content
Downloadable by opting-in
Online networking
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Example of optin form
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Step # 5Convert them into bookings
Build relationshipsLinks Incentives to bookKeep in touch!
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Need more help?
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Book a FREE consultation with me here:
bit.ly/yh-consult
Join our new portalhttp://stayin.town