how to plan for long-term seo
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Hi! Rhea DrysdaleCEO, Outspoken Media | @Rhea
How to Plan for Long-Term SEO
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What makes a website great?
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The single greatest factor in the success or failure of a site is…
…you!
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“Greatness is not a function of circumstance.
Greatness is largely a matter of conscious
choice and discipline.”���������
Jim Collins
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We make choices.
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The wrong choice can result in a costly mistake.
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Like choosing vanity goals without the big picture.
Trusted, single
domain
7 new microsites
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Or choosing shortcuts without weighing the risks.
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Human behavior forces algorithm updates.
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This is why we can’t have nice things!
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Paid
Directories
Press releases
Sponsorships
Associa2ons
Content
Blog posts
Ar2cles
How-‐to’s
Linkbait
Videos
Interviews
Other
Outreach
Rela2onship development
News men2ons
Blogrolls
Product giveaways
Contests
Invest in Strategy, Not Tactics Understand how to market your business and communicate the risks.
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Innovations in search demand change.
Are you ready?
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Iden2fies a problem Cul2vates talent
Understands their audience
Provides value
Brands
Be a brand. Every great, long-term brand…
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Problem / Mission Unique products, customers = friends, and engaged buying decisions
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Talent Company mission permeates the entire team
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Audience Millennial woman who love unique clothing, accessories & decor
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Strategy Engaged community; make customers feel great about themselves
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Diverse category offering builds natural links http://www.adamasanborn.com/lindy-hop.html
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Results $100 million in sales in 2012, 40% annual growth rate
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Industry Opportunity Complex wants to achieve at least 1 billion video views in 2014.
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Audience Reach: Influen2al young males (16-‐40) ready to buy, collect and obsess.
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Strategy Multi-media platform--multi-domains and sizeable investment in video. Develop original programming with editorial integrity.
+
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Results 90 million monthly unique visitors across all brands
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Industry Innovators The future of journalism—explanatory journalism, experienced team, and trustworthy news that informs marketers on how to take action / succeed.
“Danny Sullivan has created a place for all the search news, all the time. He’s leveraged all those interesting bits into live events and even lead generation. It’s a new model for a digital news business.”
Marc Andreessen
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Ranks 3rd on Google for “hummingbird” Using Search Metrics: 458 backlinks 266 referring domains
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Say hello!��� [email protected] t: @Rhea | @outspokenmedia