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#Step 1: Draft your campaign strategy

There’re plenty of holidays ahead: Thanksgiving, Christmas, New Year’s Eve, and don’t forget some trendy shopping days such as Black Friday and Cyber Monday.Once you can decide which holiday is the best for your store to run campaign, start making a plan for it.

Which holiday???

# Step 2: Create a promotional calendar

Making a detailed promotional calendar will keep you stay organized during busy days. You’ll need to add such things in the calendar:• Dates and time you will announce your campaign on your sites with graphics and

banners.• Dates and time you send out promotional email(s).• Dates and time you start and stop advertising for the campaigns. You can draft periods

that you’ll run Facebook/Twitter/CPC Ads.

#Step 3: Create a holiday-themed offers

You’ll need an attractive offer that support your campaign’s concept: a discount, giveaway gift or any contest with valuable prize.Most retailers provide Gift card –the first gift idea that anybody would come up with. Try new ideas with customizable Gift cards here.People love stunning wrapped gifts for holidays –an added value to your products.Download Holiday Idea book: 86 Epic promotional idea for holiday campaigns

#Step 4: Build valuable contents around your products

Content now is priceless and it can be the reason customer choose your brand, not because of your products. For example, you are selling home decorating stuff. You can combine some of items you have to create a well-designed “Holiday shopping list”. Customers will definitely love it and share it with their friends! (And don’t forget to add your logo and suggest them where to buy!)

#Step 5: Prepare your social media strategy

Once you prepare all your posts, articles, ebooks or slideshare, carefully plan the right channels and the right time to promote them. In order to do that, you have to fully understand your customers behavior.

#Step 6: Prepare your designs and graphics

Your website menu, banners, email designs need to match your campaign’s theme and deliver your message perfectly. Great graphics can help your potential customers visually and quickly understand your promotion. Create a special holiday category and making it pop out on your mega menu. Don’t forget to decorate your menu ton-sur-ton with the holiday’s concept.

#Step 7: Equip your stores with powerful toolsYou are running an online store – which means your stores require lots of tools (extensions or plugins) to run your campaigns seamlessly. These are some recommended tools for holiday campaigns:• Gift Card: Perfect gift that you can offer for your customers, even when

you don’t know what they like. Fully customized with 150+ templates for big holidays!

• Promotional Gift: Make your campaign sell with flexible promotion rules & show it lively on site by using 100+ FREE promotion icons attached.

• Mega Menu: Navigate customers to focused products/campaigns as you expect by responsive menu. It helps customers find what they are looking for quickly & increase time on site, better user experience.

#Step 7: Equip your stores with powerful tools• Reward Points: Give your customers a reason for coming back on this sale

season by giving them reward points for their activities on site right from now.

• Gift Wrap: Impress your customers with added service for wrapping gifts on big holiday sale season.

• Web POS: Never has checkout been this easy (even in offline mode)! New design, new upgrade, must-have extension for retailers.

• You’ve prepared all the basic steps to start a holiday campaign. Stay tune! You’ll get some interesting tips in the next post!

HUNGRY FOR MORE IDEAS?Download the whole idea book

here:Download

now