How to plan a successful

eventMaj. Brenda A. Reed, CAPCommander, Carroll Composite SquadronPublic Affairs Officer, Maryland Wing

aerospace class?

SAREX?parents

meeting?cadet

leadership academy?field trip?

wing conference?

Steps to Success1. 5 W’s + 1 H2. advertise!3. work the details4. advertise!5. confirm the details6. review afterwards

5 W’s + 1 H

What? type of event When? day, time, duration Where? location Who? target audience Why? purpose of event How? costs, etc.

MarketingEmail mass blast and targeted Flyers distribute at meetings; emailPersonal invites phone, emailOnline calendar/websitesMDWG Info lists ~600 people

Plan your work… work your planBe organizedAdvance prep pays offChecklists workKeep participants in mind

Example: Direct a Squadron Leadership

School1. 5 W’s + 1 H2. Confirm date, location,

costs3. Advertise initial details

You do not need all the details at this point!Get it on people’s radar!

3. Locate instructorsthey need time to prepare

4. Create checklist for the event spell out needs – audio/visual, food, bathrooms materials/handouts.

5. Advertise with more details encourage registration

6. Before the actual eventmake any copies needed

buy supplies, food obtain equipment - make sure it works!

7. Arrive early and set up this is key to a better day!

8. Greet participants – smile!

7. Fight any fires They will happen! Remain flexible

8. Afterwards Clean up and return keys & equipment

Say thank you Review the day – After Action Report File any needed reports Ensure participants get credit

Planning events

Can be fun! Can be rewarding! Can be challenging! Can be done in a

professional manner! You can do it!

Questions?