Is Personal BrandingThe Right Path For You?

You

Have you ever thought about personal branding before? There are 3 ways to think about this to draw attention to your personal brand or your company's brand. Let's take a look!

Personal branding is the practice of people marketing themselves and their careers as brands. While previous

self-help management techniques were about self-improvement, the personal-branding concept

suggests instead that success comes from self-packaging.

What Is Personal Branding?

Real Person And Personal Brand

Are One

YouType 1:

You’re comfortablewith personal branding.

Real Person And Personal Brand

Are Separate

Type 2:You’re not comfortable

with personal branding…but want to do

content marketing.

Real Person And Personal Brand

Are Invisible

Type 3:You’re not comfortable with personal branding,

and unable to participate in traditional content

marketing.

When you're ready to start blogging to build your personal brand, give CoSchedule a try—it's your

content marketing and social media editorial calendar.