how to pitch tech to a nonprofit board - aam 2012
DESCRIPTION
Slides from session on May 1, 2012 at the AAM Annual Meeting. Panelists discussed the positioning of technology in the museum/nonprofit sector. These slides accompanied presentation by Douglas Hegley regarding communicating clearly and effectively with a Board of Trustees regarding technology and strategy. Not the definitive statement on the matter, but hopefully offering a few helpful hints.TRANSCRIPT
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How To Pitch Technology to Your Board:
Strategy to Implementation
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
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How To Pitch Technology to Your Board:
Strategy to Implementation- or -
How to STOP blathering on about “technology”
so that you can actually get some really cool
technology stuff going!
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 3: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/3.jpg)
How To Pitch Technology to Your Board:
Strategy to Implementation- or –
How to STOP blathering on about “technology”
so that you can actually get some really cool
technology stuff going!
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
BEFORE AFTER
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Strategy
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
1. Do what you do well
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Strategy
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
1. Do what you do well2. Rely on experts who will do better than you
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Strategy
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
1. Do what you do well2. Rely on experts who will do better than you3. Embrace change
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1. Speak truth, not “fancy nonsense”.
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 8: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/8.jpg)
1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 9: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/9.jpg)
1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 10: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/10.jpg)
1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 11: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/11.jpg)
1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 12: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/12.jpg)
1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 13: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/13.jpg)
1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.7. Lunch is good. Really.
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 14: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/14.jpg)
1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.7. Lunch is good. Really.8. Plant seeds, and wait.
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 15: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/15.jpg)
1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.7. Lunch is good. Really.8. Plant seeds, and wait. 9. Be agile, nimble.
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 16: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/16.jpg)
1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.7. Lunch is good. Really.8. Plant seeds, and wait. 9. Be agile, nimble.10. When all else fails, call in the experts.
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 17: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/17.jpg)
1. Speak truth, not “fancy nonsense”.2. Repeat after me: “It’s not about technology, it’s about people”.3. Take your time, slow down.4. Tell stories, build a narrative (and lose the acronyms).5. Write things down.6. Show practical impact.7. Lunch is good. Really.8. Plant seeds, and wait. 9. Be agile, nimble.10. When all else fails, call in the experts.
How to Pitch Technology to Your Board
In 10 Easy Steps
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 18: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/18.jpg)
Eek! It’s the Technology
guy!
Did you succeed? How do you know?1. They no longer run away in terror
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
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Do you think you can fix my iPhone?
FROM:
What if visitors could
manipulate the artworks?
This really encourages people to work together
Did you succeed? How do you know?1. They no longer run away in terror2. Discussion turns toward big, future-oriented ideas (not “technical support”)
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
TO:
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Did you succeed? How do you know?1. They no longer run away in terror2. Discussion turns toward big, future-oriented ideas (not “technical support”)3. The funding effort becomes a reality
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
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FROM:
We need an iPad app
now! Um, okay, to do what, exactly?I don’t care!
You’re the IT guy. Just
make an app!
TO:
Did you succeed? How do you know?1. They no longer run away in terror2. Discussion turns toward big, future-oriented ideas (not “technical support”)3. The funding effort becomes a reality4. Focus shifts from devices to experience (content, interaction)
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
![Page 22: How to Pitch Tech to a Nonprofit Board - AAM 2012](https://reader034.vdocuments.us/reader034/viewer/2022042715/559467441a28ab464a8b472c/html5/thumbnails/22.jpg)
Did you succeed? How do you know?1. They no longer run away in terror2. Discussion turns toward big, future-oriented ideas (not “technical support”)3. The funding effort becomes a reality4. Focus shifts from devices to experience (content, interaction)5. One more time: It’s not about technology, it’s about people!
Thank you
Douglas Hegley, Minneapolis Institute of Arts ● [email protected] ● @dhegley
@dhegleyhttp://www.slideshare.net/dhegley/presentations