how to pitch a vc
TRANSCRIPT
How to pitch a VC?
Essential Elements
• Elevator Ride (30-sec quick pitch)
• The Money Shot (demo)
• Size Matters (market)
• Nice Number $(customers+revenue)
• Super Heroes & RockStars (your team)
Pitch your problem
• Your solution is not my fucking problem
• Here we go again: why? how? what?
10 Slides is Enough (seriously)
1. Elevator Pitch
2. The PROBLEM
3. Your Solution
4. Market Size
5. Business Model ($$$)
(I) Unfair advantage
(II) Competition
(III) Marketing Plan
(IV) Team / Hires
(V) Money & Milestones
& (...)
• Demo, Screenshots & Videos are mandatory
• Demo are direct access w/ simple link
• Business metrics ≠ revenue projections
• Customers testimonials works
The Elevator Pitch
• My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.
• Short, simple & memorable
• KISS
The Problem
• What is the problem?
• Who has it? (Customer Segment!)
• Painkiller is better than vitamins
Your Solutions
• Great Companies:- get you LAID- get you PAID- get you MADE
• Niche to win
• This is your value proposition (canvas is not far)
Market Size
• Bigger is better
• Bottom up is better than top down
• If old school investors: find Gartner bullshit somewhere
Business Model
• Simple is better
• Not every business model, pick one even if you have bckg ideas
Unfair Advantage
• Technology
• Experienced team
• Market
Competition
• List * all * competitors
• Coca-cola test
• Don’t show why you are better but why are you different
• Don’t show you are alone: gold rush mindset
Marketing
• Marketing is dead
• Explain what you learn and show your experimental capabilities
3 things that matter
• Volume
• Cost
• Conversion
Team
• Geeks?
• Entrepreneurs?
• Hustlers?
Money & Milestones
• How much money?
• Why?
• How?
• Prepare multiple budgets