how to pick the right social media platform for your business
TRANSCRIPT
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HOW TO PICK THE RIGHT SOCIAL MEDIA PLATFORM FOR YOUR BUSINESS
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Of all the people online:
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58% use Facebook
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23% use LinkedIn
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22% use Pinterest
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21% use Instagram
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19% use Twitter
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24% are on 2 social sites
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16% are on 3 social sites
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8% are on 4 social sites
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4% are on 5 social sites
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DAILY SOCIAL MEDIA USAGE OF ADULTS
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70% use Facebook daily
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49% use Instagram daily
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36% use Twitter daily
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17% use Pinterest daily
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13% use LinkedIn daily
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WHICH SOCIAL PLATFORM IS RIGHT FOR YOUR SALES PIPELINE
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Facebook – Best for building a community
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74% - Graduates71% - College Students70% - High school or less
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Instagram – Best for companies with great images
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Who are the photographers?
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55% - 18-29 years old
28% - 30-49 years old
11% - 50-64 years old
5% - 65+ years old
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LinkedIn – Best for career and industry insights
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Who’s on LinkedIn?
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23% - 18-29 years old
31% - 30-49 years old
30% - 50-64 years old
16% - 65+ years old
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42% - Women
13% - Men
Pinterest – Best for E- Commerce and highly visual domains
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Twitter – Best for topical and timely conversations
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25% - Urban Areas
23% - Sub-Urban Areas
17% - Rural Areas
Where do the Twitterati live?
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Over 1,000,000,000+ views every day
YouTube – Best for compelling videos
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Snapchat – Captioned photos and videos sent to people automatically disappear
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45% of Snapchat’s users are between 18 and 24
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There is no one-size-fits-all strategy when it comes to a solid social media strategy
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Use the mentioned tips to choose the right platform to maximize engagement with your audience