how to persuade people to join your business by geoffrey byruch

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HOW TO PERSUADE PEOPLE TO JOIN YOUR BUSINESS BY GEOFFREY BYRUCH

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Page 1: How to Persuade People to Join Your Business by Geoffrey Byruch

H O W T O P E R S U A D E P E O P L E T O J O I N Y O U R B U S I N E S SB Y G E O F F R E Y B Y R U C H

Page 2: How to Persuade People to Join Your Business by Geoffrey Byruch

You have probably heard the say that you are only as good as your team.

If you are looking to scale your startup into a viable and financially fruitful business, it is absolutely imperative that you have a driving force behind your cause.

Page 3: How to Persuade People to Join Your Business by Geoffrey Byruch

H AV I N G A S T R O N G T E A M O R S E T O F E M P L O Y E E S C A N B E T H E S O L E D E F I N E R B E T W E E N FA I L U R E A N D S U C C E S S .

Page 4: How to Persuade People to Join Your Business by Geoffrey Byruch

While this is true, you also need to realistic.

Finding a group of smart, creative, hardworking, and driven individuals can be incredibly difficult to find especially for a startup.

Page 5: How to Persuade People to Join Your Business by Geoffrey Byruch

H E R E , Y O U A R E FA C I N G A VA R I E T Y O F H U R D L E S . T H E F I R S T I S S I M P LY T H E R I S K P E O P L E A R E W I L L I N G T O TA K E T O Q U I T A F I N A N C I A L LY S TA B L E J O B W I T H B E N E F I T S T O G O W I T H Y O U O N Y O U R U N E X P L O R E D J O U R N E Y.

U N L I K E J E R RY M C G U I R E , Y O U R S TA RT U P D O E S N O T G U A R A N T E E A H A P P Y E N D I N G .

Page 6: How to Persuade People to Join Your Business by Geoffrey Byruch

S O H O W C A N Y O U F I N D P E O P L E W H O A R E C A N B E A H U G E A S S E T F O R Y O U R C O M PA N Y ? H O W C A N Y O U L U R E T O P TA L E N T I N J O I N I N G Y O U R C A U S E ?

Page 7: How to Persuade People to Join Your Business by Geoffrey Byruch

To begin, start by selling them a dream. For individuals to leave a comfortable position, they need to be enticed that their move can be impactful and influential.

By laying out your company’s vision and goals, you will be able to show them that they have an opportunity to be bigger than themselves.

In addition, be transparent with them. Most cases, people are enticed to join a cause because of the individuals themselves.

Show them the ups and downs that your company has faced and discuss how they can attribute to its success.

Page 8: How to Persuade People to Join Your Business by Geoffrey Byruch

O N E Y O U A R E A B L E T O S E L L T H AT D R E A M , F O C U S O N T H E A S P E C T S O F R E C R U I T I N G . K N O W W H AT T Y P E O F C A N D I D AT E S Y O U A R E L O O K I N G F O R A N D W H I C H C A N D I D AT E S C A N T R U LY B R I N G I N N O VAT I O N A N D C H A N G E I N T O Y O U R C O M PA N Y.

H AV I N G A H I G H A C C E P TA N C E R AT E C A N O F T E N D E T E R Y O U F R O M R E C E I V I N G T O P T I E R C A N D I D AT E S . M A N Y C A N D I D AT E S W I T H S T R O N G R E S U M E S WA N T T O B E I N V E S T E D I N A C U LT U R E T H AT M AT C H E S O R G O E S A B O V E T H E I R P E R S O N A L A N D P R O F E S S I O N A L E X P E R I E N C E .

S H O W T H AT P E R S O N T H AT T H E P E O P L E H E O R S H E W I L L B E W O R K I N G W I T H A R E T H O S E T H AT W I L L A L L O W T H E M T O L E A R N , G R O W, A N D D E V E L O P I N T H E B E S T WAY P O S S I B L E .

Page 9: How to Persuade People to Join Your Business by Geoffrey Byruch

A S Y O U R E C R U I T, Y O U WA N T T O A L S O O F F E R VA R I O U S I N C E N T I V E S F O R T H E M T O C H O O S E Y O U R O F F E R O V E R O T H E R S . F O R S TA RT U P S , A C O M P E T I T I V E S A L A RY C A N B E H A R D T O C O M E B Y.

T RY O F F E R I N G S T O C K O P T I O N S O R P O RT I O N S O F T H E C O M PA N Y T O S H O W T H AT T H E Y A R E A L S O L O O K E D AT A S A N I N V E S T M E N T.

L E T T H E M K N O W T H AT T H E Y A R E WA N T E D .

Page 10: How to Persuade People to Join Your Business by Geoffrey Byruch

Continue this idea by also laying out a potential for success.

For startups, there are many uncertain moments and bumps on the road that the company as a whole will endure as it tries to establish itself within the field.

Show your prospective candidates that they are investing into a company that is planning for a strong financial future.

Page 11: How to Persuade People to Join Your Business by Geoffrey Byruch

L A S T B U T N O T L E A S T, S H O W C O M PA N Y C U LT U R E . F O R M A N Y M I L L E N N I A L C A N D I D AT E S , I N D I V I D U A L S A R E S A C R I F I C I N G T H E B I G PAY O U T S F R O M VA R I O U S I N V E S T M E N T B A N K S O R H E D G E F U N D S T O W O R K I N A S T R O N G E R A C C E P T I N G C U LT U R E .

T H E I D E A O F W O R K I N G I N A P O S I T I V E W E L C O M I N G AT M O S P H E R E I S S O M E T H I N G M A N Y P E O P L E H AV E C O N S I D E R E D F O R T H E W E L L N E S S O F T H E I R B E I N G .

B E S U R E Y O U A R E A B L E T O TA L K A B O U T T H E C O M PA N Y A S A W H O L E A N D W H Y W O R K C U LT U R E M AT T E R S T O Y O U .