how to optimize facebook
DESCRIPTION
After signing up for your Facebook Profile account and building a Fan Page your next step is optimization. Siging up for Facebook Profile account and building Fan page, the next step is optimization. This PPT tells you some usefuTRANSCRIPT
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How to optimize Facebook
Compiled by Vivian Li
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FACEBOOK INTRO
• Facebook is a social networking service
• has more than 750 million active users
• Users may create a personal profile
• Add other users as friends, and exchange messages
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FACEBOOK OPTIMIZATION
Optimize the profile picture
When you create your profile image that’s 200px wide, allow a 12 pixel border around important information (such as a logo) to allow for cropping
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FACEBOOK OPTIMIZATION
Custom Domain
Easy to remember, easy to share.
• Custom Domain are now open to all brands whose Pages have at least 100 fans
• You can set up http://facebook.mydomain.com to your profile.
• Such as http://www.facebook.eastwestpr.com
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FACEBOOK OPTIMIZATION
Defining a publishing schedule
By creating a calendar to guide your updates, you will achieve the following benefits:
• Spread updates create a persistent dialog with your Fans. Mix up different update types – a status update, a Link, a Note, a Photo or video update.
• Filter out comments that is necessary for your brand.
• Easily to track your Fans’ activities.
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FACEBOOK OPTIMIZATION
Asking questions
Ask a question at the end of the post :
• A good question will lead a prompt response
• Ask an open questions and call for “sharing ideas” after each question
• Avoid asking questions that are complicated
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FACEBOOK OPTIMIZATION
Add “Like” button on your Facebook
• Similar to the “Share” buttons
• Increase traffic to facebook owner’s website
• Fashioning a better user experience
• Watch Video to see how to add “like” button
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