how to motivate managers for csr?
TRANSCRIPT
How to motivate managers for CSR?
“If everyone is moving forward together, then success takes
care of itself.Henry Ford
Current state
Knowledge Gap
C2
Challenges & Change
Lack of motivation
for CSR
Unpopularity of
meetings
Current state ◍ Global societal and environmental problems lead to changing
consumer demands and a competitive business environment.
◍ Successful business have to engage in CSR. However, there is often a lack of motivation and commitment of managers to CSR.
◍ Strong leadership and continuous communication such as meetings are essential. The problem is that meetings are perceived as boring and unpopular amongst a lot of managers.
Currently, there is a knowledge gap in the area leadership of CSR meetings. There is no studies at all in this area. There is only little theoretical and empirical research on the interlink between CSR and leadership; and no research on CSR meetings or leadership of meetings.
HOW IS IT POSSIBLE TO MOTIVATE MANAGERS FOR CSR?
MethodologyA theoretical and empirical study at University of Sydney and ISCTE Business School Lisbon
◍ ‘Transformational leadership in CSR meetings’ is a completely new research area.
◍ Therefore, theoretical research of existing academic and practical studies is necessary for evaluating the current state.
◍ For unexplored areas such as CSR- meeting and leadership of meetings academic and practical studies are correlated.
◍ The result is proven by empirical research by interviewing 12 CSR experts including questionnaires and semi-structured talks in Australia.
CSR
LeadershipMeetings
CSRCSR is ‘the responsibility of enterprises for their impacts on society. To fully meet their corporate social responsibility, enterprises should have in place a process to integrate social, environmental, ethical and human rights concerns into their business operations and core strategy in close collaboration with their stakeholders.’(EuropeanCommission, 2011).
Implementation of CSR◍ Implementation of CSR
commitments refers to the processes, practices and activities that ensure that the firm meets the spirit of CSR and thereby carries out its CSR strategy.
◍ Sharp & Zaidman (2009) found that organizations that moved forward with their CSR programs run significant communication efforts such as training sessions and meetings.
CSR & Leadership
How should leaders act for implementing CSR successfully?◍ There are leadership styles that
have linkages to successful leadership of sustainable practices.
◍ Several studies have found that transformational leaders are more effective in socially responsible organizations than transactional leaders.
Transformational Leadership
Transformational leaders transform and motivate people to accomplish more than what is usually expected of them by behavior such as I. Idealized Influence (II)II. Inspirational Motivation (IM)III. Intellectual Stimulation (IS)IV. Individualized Consideration
(IC)
Transformational Leadership in CSR Meetings
Is it possible to motivate managers for CSR by transformational leadership in meetings?
?
CSR
Transforma-tional
Leadership
Meetings
CSR Meetings
Motiva-tion for
CSR
CSR
Transformational
Leadership
Meetings
◍ For communicating CSR practices in an organization, meetings provide a common internal communication tool that is widely used.
◍ Participation and interaction is crucial.
◍ Commitment and trust is established on a dyadic level of leader and follower.
Meetings are a very suitable tool to continuously communicate a CSR vision.
Challenge: meetings are not wanted amongst attendees, because they are boring and unproductive
CSR and transformational leadership
Motiva-tion for
CSR
CSR
Transformational
Leadership
Meetings
How to motivate long-term for CSR?◍ Transformational leadership is
associated and enhances CSR practices in an organization. It facilitates commitment and trust to CSR.
◍ Transformational leadership increases motivation amongst followers.
◍ Transformational leadership motivates people to go beyond expectations.
Transformational leadership and meetings
Motiva-tion for
CSR
CSR
Transformational
Leadership
Meetings
◍ Most of the guidelines of good meetings are similar to aspects of transformational leadership (See next slide).
◍ There is a mutual connection between transformational leadership and meetings.
Transformational leadership and meetings
Motiva-tion for
CSR
CSR
Transformational
Leadership
Meetings
◍ There is a connection between the three elements CSR, transformational leadership and meetings.
◍ CSR leaders can motivate managers for CSR by using transformational leadership in meetings.
Transformational Leadership in CSR Meetings
Practice of Transformational Leadership in CSR Meetings
‘It really is all about passionate people. Once
you get passionate people on, it just naturally flows.’ (CSR leader, global luxury
hotel)
Practice of Transformational Leadership in CSR Meetings
◍ Transformational leadership is applied in practice.
◍ It is implemented with a mean of 4,05 on a scale from 0 (not applied) to 5 (definitely applied).
◍ CSR meetings are definitely enhancing the understanding why and how CSR has to be done.
◍ Transformational leadership has a motivating effect.
Importance of transformational leadership components in CSR meetings in practice
Practice of Transformational Leadership in CSR Meetings
◍ Transformational leadership is important for motivating managers for CSR in practice (mean of 4,25).
◍ Transformational leadership needs to be enhanced in CSR meetings.
◍ CSR meetings should be hold about once a month.
◍ Small sizes of CSR meetings are ideal (from 3 up to 20 people depending on the size of the organisation).
Implementation of transformational leadership components in CSR meetings in practice
CSR meetings◍ Conduct CSR
meetings regularly ◍ Hold meetings of
small size
Transformational Leadership in CSR meetings◍ Lead CSR meetings in Transformational leadership
style for a motivating effect.◍ Enhance understanding trust and commitment by
transformational leadership in CSR meetings.
CSR
Transforma-tional
LeadershipMeetings
Transformational LeadershipApply the 4 transformational leadership components◍ Idealized Influence◍ Inspirational
Motivation◍ Intellectual
Stimulation◍ Individual
Consideration
How to motivate managers for CSR?
Wondering how to enforce transformational leadership in CSR meetings?
Read presentation “Steps to transformational leadership in CSR meetings”.
BibliographyAllen, J. a., Sands, S. J., Mueller, S. L., Frear, K. a., Mudd, M., & Rogelberg, S. G. (2012). Employees’ feelings about more meetings: An overt analysis and recommendations for improving meetings. Management Research Review, 35(5): 405–418. Bass, B. M. (1985). Leadership and performance beyond expectations. London: Free Press.Burns, J. M. G. (1978). Leadership. New York: Harper and Row.Crane, A., Matten, D., & Spence, L. J. (2009). Corporate social responsibility. Readings and cases in a global context. London/New York: Routledge Du, S., Swaen, V., Lindgreen, A., & Sen, S. (2012). The roles of leadership styles in corporate social responsibility. Journal of Business Ethics, 114(1): 155–169. doi:10.1007/s10551-012-1333-3
BibliographySharp, Z., & Zaidman, N. (2009). Strategization of CSR. Journal of Business Ethics, 93(1): 51–71. Strand, R. (2011). Exploring the role of Leadership in corporate social responsibility : A Review, Journal of Leadership, 8(4): 84–97.Shahin, A., & Zairi, M. (2010). Corporate governance as a critical element for driving excellence in corporate social responsibility. International Journal of Quality&Reliability Management, 24(7): 753–770. VOX, & WeinrebGroup. (2012). Making the pitch: Selling sustainability from inside corporate america. Report of Weinreb Group sustainability Recruiting.Yukl, G. (2006). Leadership in organizations (8th ed.). Upper Saddle River N.J.: Pearson Prentice Hall
CREDITSSpecial thanks to all the people who made and released these awesome resources for free:◍ Presentation template by SlidesCarnival◍ Photographs by Unsplash