how to measure the value of ux design in enterprise it projects (heike van geel product stream)
TRANSCRIPT
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How to Measure the Value
of UX Design in Enterprise IT
Projects
Heike van GeelDesign & Co-Innovation Center, SAP
@heikevangeel
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• The Challenge
• The Audience
• The Learnings
• The Good News
• The Opportunity for UX Design
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Demand for User Experience Design
keeps growing…
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… still we need to convince what the value of UX Design means...
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… and take it as an opportunity.
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Good User Experience design enables users to do more and to do it better.
The opportunity
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It focuses on the user needs and their way of working.
The opportunity
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It enables users to get the job done.
If you don’t even have to think about it - that is great User Experience Design!
The opportunity
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CEO CIO Business Employees
What do they want today?The audience
Reducecosts!
Happyusers!
Get the job done!
MoreRevenue!
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Gainproductivity
Increaseuser adoption
Savetraining costs
Reducechange
requests
UX Design brings monetary value.The good news
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Gainproductivity
Increaseuser adoption
Savetraining costs
Reducechange
requests
UX Design brings monetary value.The good news
20% – 50% 30% – 80% 20% – 70% 20% – 70%
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Increaseuser satisfaction
Increasecustomer loyalty
Increasesolution adoption
Strengthen relationship
between IT and Business
But also human value.The good news
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the Benefit of Employee Loyalty
The good news
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the Benefit of Employee Loyaltyis Priceless
The good news
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How to measure the value of User Experience Design
The learnings
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Discuss and set KPIs before you start an User Experience Design project.
Value of UX is measureable.
The learnings
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UX Value Calculator
experience.sap.com/designservices
We can measure it!The good news
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Start with small project to show success
BEFORE AFTER
SAP Screen Personas – Shell
Screensreduced
from 7 to 3
43%less
clicks
The learnings
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there are more challenges.
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We’ll never have enough designers!The challenge
11000
Average IT Organization
1in 100
Software Vendors
1in 10
Consumer Experience
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We’ll never have enough designers!The challenge
11000
Average IT Organization
1in 10
Consumer Experience
millions of designers needed
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Design requires skills and mindset.
DesignManagement
VisualDesign
DesignThinking
Userresearch
Interaction design
The learnings
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Design is a process.
Scope
360° Research
Synthesize
Ideate
Prototype
Validate
Implement Deploy
Test
DesignDiscover Deliver
The learnings
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It needs a space.
The learnings
Public26
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Winning the “Experience Design Strategy” award
The learnings
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People Process Space
Create a culture of innovation.The learnings
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We need the right mix!
People(desirability)
Business(viability)
Technology(feasibility)
InnovationOpportunity
The learnings
powered by Design Thinking
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What do they want now?The audience
CEO CIO Business Employees
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What do they want now?The audience
Be the innovator
Beat thecompeti
tion
Enjoy working
Lead themarket!
CEO CIO Business Employees
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The opportunity
Short termImprovethe user
experience
Long termInnovate through design
FutureNow
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Design produces results!
3design awards
Medical
Research Insights
(NCT Heidelberg)
https://experience.sap.com/designservices/wor
k/simplifying-nct-patient-data-to-save-lives
Design+
SAP HANA=
Innovation
The opportunity
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CEO CIO Business
The future
I’ll be the Chief
Innovation Officer!
We are more
successful
I enjoy working
We are generating
value!
Employees
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SummaryThe learnings
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The learnings
Show the
value of UX design
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The learnings
Adapt the message
for your audience
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The learnings
Start with
small projects
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The learnings
Let people
experience design
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The learnings
Create a
culture of innovation
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Design transforms the industry.
The opportunity
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Thank you
experience.sap.com/designservices
Heike van GeelDesign & Co-Innovation CenterSAP SE
@heikevangeel