how to measure and achieve sustainable events
DESCRIPTION
Training session on how to implement measurement of sustainability criteria in events and meetings.TRANSCRIPT
CSR – How to measure And
Achieve in sustainable events
Hugo Kimber & Guy Bigwood
Sponsored by:
Where are we going today
• Raise awareness
• Share best practice
• Brainstorm together
• Create an ACTION plan
SHOW YOU THAT IT
IS NOT DIFFICULT!
Who are
we..How do we
Who are
you..
MMMMEASURINGEASURINGEASURINGEASURING
&
AAAACHIEVINGCHIEVINGCHIEVINGCHIEVING
in sustainability
When you see this,what do you seeseeseesee????
THIS
?
?
Or THIS?
Or THIS?
WE SEE
RISK!
Physical
Regulatory
Competitive
Reputation
WEWEWEWE ALSOALSOALSOALSO SEESEESEESEE
OPPORTUNITY!
To Minimize
RISK!and
MAXIMISE
Opportunity!
But Action
is required
..and less
conversation!
ACTION=
Awareness + Intent + Policy
+ Process + Measurement
ACTION
=
Written Policy + External
Communications + No Reduction
Objectives + No Measurement +
No Process Evaluation
thatsGreenwashing
ACTION = SUSTAINABILITY
Implementing Measurement
Could seriously affect your
business!
Reducecosts!
Improveperformance!
Develop - Maintain
Strengthen
BRAND!
MEASUREMENT
is a critical part of a well run
business!
But don’t just believe our
word
ask these guys…
“Those companies with
business models that revolve
around green practices will
have the strongest
opportunity of achieving a
„sustainable� competitive
advantage.”Ernst & Young, 2008
OK, but show me the numbers…
Question everything!
%
Top 99 sustainable companies outperform peers by
During the last 6months of the crisis
Dow Jones Sustainability Index and GS Sustain
Alternatively you can do this?
Can we show you our
system?
1. Policy
2. Process
3. Measure
4. Evaluate
5. Communicate
1. Policy
2. Process
3. Measure
4. Evaluate
5. Communicate
Measurement
System..
So that’s the
Theory !
What about examples…
Oracle OpenWorld: A Green Event
Oracle World 2007 Highlights
• 57% of all waste diverted from landfill.
• 900kg of food donated to San Francisco charity.
• 80% of exhibitors made use of online kits.
• Print materials used 10% post-consumer recycled
content paper and soy-based inks.
• Used greener shuttles for attendees and hybrid cars for
VIP transportation.
Oracle World 2008 Highlights
• 965: trees saved by reducing Program.
• 500,000: plastic bottles avoided by providing water stations
= $1.5 million. The environmental savings of this decision translate into savings of:
– 594,000 liters of water
– 36,900 kg of carbon dioxide
– 6,750 kg of oil
– 745,000 megajoules of energy
• $135,000: saved in signage
So that’s the
Theory !
What are the
practicalities ?
What are the
challenges ?
What are the
goals and KPI’s ?
How do you really
implement
this stuff
ACTION=
Awareness + Intent + Policy
+ Process + Measurement
What about
measurement
tools
?
Tools and ResourcesTools and ResourcesTools and ResourcesTools and Resources• www.mci-group.meetgreen.com
• www.carbonresponsible.com
• www.greenglobecertification.com
• www.greenglobeindex.com
Summary…
ACTION = SUSTAINABILITY
1. Policy
2. Process
3. Measure
4. Evaluate
5. Communicate
Measurement
System..
Benefits
PROFIT
BUSINESS OPPORTUNITIES
REPUTATION
TALENT & INVESTMENT
SUSTAINABILITY
Without
measurem
ent
“It is not the
strongest of the
species that survive,
nor the most
intelligent, but the
one most adaptable
to change.”
- Charles Darwin
THE ENDalmost
“The man who removes a mountain begins by
carrying away small stones.”
~ Chinese Proverb
LessConversation
MoreAction.com
For more information
67
Kindly Sponsored by:
Handouts
Sustainability Essence
Consumption = Resource Use +
Monetary Cost + Environmental Cost
Sustainable consumption addresses and minimises the consequences of consumption for people and planet, whilst delivering profit.
Policy Drivers
Profit, Planet, People - all or each drive policy.
Measurement underpins effective policy and enables assessment and planning in impact reduction.
Awareness to Action
Awareness + Intent = ASPIRATION
Awareness + Intent + Policy + Measurement
= ACTION
Action vs Greenwash
Written Policy + External Communications –No Reduction Objectives + No Measurement + No Process Evaluation
= Greenwash
Written Policy + Dedicated Resources + Measurement + Benchmarking + Evaluation + Supplier Engagement
= Action
Step 1
Agree a formal written policy for the company that enjoys board level approval.
The policy must address:
Processes: Planning, purchasing, management and data capture.
Measurement: Energy, Resource Use, Waste, Carbon Emissions.
Evaluation, performance benchmarking.
Origin of Policy
• Board level
• Departmental level
• Regulatory risk
• Cost control
• Client demand
• Product/service enhancement
• Marcoms agenda
Step 2
Process Management:
- Clearly establish responsibility for process at board/departmental/ individual level.
- Create reporting process and procedure for all available indicators at corporate and event level – e.g Energy, Travel, Waste.
- Establish process for information disclosure, client/stakeholder communication and formal evaluation.
Step 3
Measure impacts.
This includes measuring known impacts and converting to carbon emissions using existing international or national metrics.
Non carbon metrics may be converted to resource/water and expressed as a total usage per event.
Step 3
Energy – Request data from venue/hotel and suppliers.
Travel – Track delegate emissions, supplier and event managers travel.
Waste - Measure totals by type, recycled content and percentage recycled.
Resource – Measure paper, food and water use using venue and pre production data.
Step 4
• Evaluate results, compare against previous events and identify areas for improvement.
• Review data capture effectiveness and supplier disclosure. Ensure supplier disclosure is a contractual obligation.
Step 5
Communicate
A. Internally to staff in all departments.
B. Externally to suppliers and stakeholders.
C. Externally to clients.
Standards
BS8901 – ACTE – Event specific standards
GHG Protocol – International carbon conversion standards.
Green Globe Index?
Tools and Resources
Process, Conversion & Benchmarking
www.meetgreen.com
www.carbonresponsible.com
www.greenhotelcertification.com
www.greenglobeindex.com
Troubleshooting
Suppliers wont/cant give me data.
Perception that this will be expensive.
My board don’t want an official policy.
We don’t have a CSR resource.
My board just want to be carbon neutral.
Clients don’t want to know.
Benefits
Cost savings
Resource savings
Reduced environmental impact.
Costs
NO Cost
Behavioural change
Attitudinal change
Waste reduction
Costs
Low Cost (Principally Time)
Reduced impact through planning.
Supplier disclosure as a contractual item.
Review of suppliers based upon environmental performance.
Internal communications.
Data capture.
Costs
Low Cost (Cash)
Measurement and benchmarking tools.
Act Now
Sustainability is a journey, not a quick fix.
All journeys have a beginning, however modest. Begin by making an impact based upon behavioural change.
More action less conversation……….