how to maximize impulse sales in your queue
TRANSCRIPT
THE OPPORTUNITY:
HOW TO MAXIMIZE
IMPULSE SALESIN YOUR QUEUEWITH IN-QUEUE MERCHANDISING
Up to 65% of retail salesARE DRIVEN BY IMPULSE SHOPPING
How can you maximize your share of these sales in the ONE place where your
customers are waiting around?
Streamline the flow ofcustomers through your queue.
1
THE PROBLEM:
Customers will walk away at the sight of an unorganized or seemingly too-long queue.
Before you can even think about merchandising, think about the line itself.
Organize the formation and structure of your queue for maximum productivity.
THE SOLUTION:
Merchandising in the queue can transform otherwise idle space into profit-generating,
customer-satisfying space.
WHAT YOU’LL NEED:
A smart formation Choose a single-line queue to maximize merchandising
opportunities and minimize wait times.
StanchionsOutline the formation of your line to give it
structure.
Belts & Merchandising PanelsConnect stanchions together
to create customer flow.
SignageGive customers instructions on
where the line forms and where to wait for the next open register.
ENTER
Be smart about merchandising.
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THE SOLUTION:
WHAT YOU’LL NEED:
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Turning an ordinary queue into a profit center can be quick and easy with the right merchandising system.
Merchandising & display panelscombine with line-forming stanchions to create an orderly, interesting, and productive queue.
Accessoriessuch as merchandising bowls, baskets, shelves, and hooks offer a compelling way to present the products that are right for your shoppers.
ENTER
Measure, test, and optimize.
3
Strike the right balance between merchandising
mix and wait times.
Prove the combination you’ve chosen is really
working.
THE OPPORTUNITY:
Optimize your front-end merchandising plan.
Merchandising analytics can deliver key queuing-related data such asimpressions and dwell time. Combined with
product sales data, you can have a clear view into your
front-end merchandising approach.
THE SOLUTION:
HOW IT WORKS:
Measure: Link SKU sales data
to queue data
Monitor & test: Find the
waiting-to-selling sweet spot
Manage: Increase or
decrease wait times to maximize
in-queue sales
The end result?
The upside of a great in-queue merchandising plan:
Capture more impulse sales!
Increase profit per square foot
Keep customers engaged while they wait
Decrease perceived wait times
Increase customer satisfaction
http://nextrac.lavi.com/merchandising