how to-master-timeline-and-ads
DESCRIPTION
Great white paper from Buddy Media on Facebook's timelineTRANSCRIPT
WHITE
PAPER
How to Master Facebook Timeline and Ads
www.buddymedia.com 2
Introduction 3
New Reach Generator Product 4
New Facebook Ad Units 6
Timeline Is Here 8
Tie It All Together 13
Conclusion 15
www.buddymedia.com 3
New Reach Generator product:
New ad units:
Timeline is here:
Tie it all together:
Introduction
www.buddymedia.com 4
Increase Your Reach
Invest in Content to Engage Your Fans
New Reach Generator Product
www.buddymedia.com 5
content. In this
Post and turned it into an ad.
www.buddymedia.com 6
Understand the Options Within Facebook Ads
Premium Ads.
Marketplace Ads.
The graphic shows the different
opportunities for advertisements within
New opportunities include mobile and the
log-out screen.
New Facebook Ad Units
www.buddymedia.com 7
Marketplace ads,
the right-hand side of the News Feed
and Timeline, can be targeted toward users
Let Your Fans Choose Your Ad Creative for You
www.buddymedia.com 8
Timeline Is HereCreate Great Content for Your Page with Timeline
The use of the
new aesthetic
functionality of
Timeline immediately
conveys the desired
brand image
for Subway.
www.buddymedia.com 9
Cover Photo and Apps
.
Cover Photo:
Logo:
Tab Image:
Old Spice uses a
bright, bold cover
photo to grab the
attention of users,
making a product
such as deodorant
very exciting.
www.buddymedia.com 10
™
The ability to add a
third sapplet within
ProfileBuddy in the
Buddy Media social
marketing suite gives
brands extra flexibility
for their tabs.
The SXSW Coffee
Cash Cart tab on the
Buddy Media Page
uses a background
image to utilize the
extra space on the
810-pixel-width tabs.
www.buddymedia.com 11
Pinned Posts
This Walmart
pinned Post
reflects a large,
high-quality image
of a featured dish
for its users.
www.buddymedia.com 12
Fill Your Timeline with Content
The Today Show
filled in much of
the show’s history
upon the launch
of its Timeline and
featured a primate
anchor on the show
from February
1953.
www.buddymedia.com 13
Tie It All Together—Build Your Fan Base
™.
and Page Engagement
Tie It All Together
American Girl grows its fan base through engaging
Posts and links to its Facebook tabs.
www.buddymedia.com 14
Add Facebook Paid Ads to Create More
The Ford Mustang
tab on the Ford Mustang Page provides a great deal of content
with which fans
can engage.
take a Post created in
using a Facebook
engagement.
www.buddymedia.com 15
ConclusionThe Old Versus the New
your content.
Contact us at [email protected], or follow us on:
ddymedia
buddymedia.com
+Buddy Media