HOW TO MARKET YOUR PRODUCT VIA E-COMMERCE IN CHINA

Presented by Benjamin Sun, Director of THINK CHINA

YOUR OWN DIGTAL PARTNER IN THE CHINA MARKET

Australia Market

Australian Chinese Market

China Market

YOUR CHINA STRATEGY STARTS FROM LOCAL

‘ONE CHILD SIX POCKETS’

YOUR CHINA DIGITAL STRATEGY

FROM “YOU THINK” TO “YOU KNOW”

WHO IS SELLING

KNOWING WHAT IS SELLING

WHO IS BUYING SWISSE ON ALIBABA

Gender Age Identity

HOW TO REACH CHINESE CONSUMERS ONLINE

PROMOTION AND MARKETING

INSIDE PLATFORMS OUTSIDE PLATFORMS

DIGITAL MARKETING IN AUSTRALIA

WORKING WITH “DIAGOU”

Australia Market

Australia Chinese Market

China Market

TESTING YOUR WEBSITE LOADING SPEED

14 seconds to load the website in Beijing

DOMAIN NAMES IN CHINA

HOSTING SOLUTIONS

Finding a reliable, scalable and affordable server solution is the first step of your China digital strategy

ALICLOUD CHINA DIRECT SERVICE

A one-hop hyper-tunnel between AliCloud overseas and AliCloud Chinese IDC

A SOLUTION THAT FITS ALL

SMALL RESTAURANT TOURISM AUSTRALIA AUSTRALIAN BUSINESS CHAMBER

ICP Types License & Recordal

Requirement Varies between provinces

Physical Presence Both required

MUST to have Review annually

Do you a China entity or representative office?

YES

NOT YET

• Beijing • Shenzhen • Qingdao • Hangzhou • Shanghai

• Hong Kong • Silicon Valley • Singapore

ECS price is as low as 49.5yuan/month.

HOSTING SOLUTIONS

TEST YOUR WEBSITE/APP SPEED TODAY

http://ce.cloud.360.cn/

http://www.17ce.com/

China Blocks Google Fonts Do Not Use Do not use Google Map Use Google Ditu instead Mobile Friendly Design China now has 557M mobile internet Users URL - The Shorter the Better Remember Chinese users can’t spell English words very well

WEB DEVELOPMENT ISSUES

CHINESE SEARCH PRESENCE

YOUR CHINA DIGITAL STRATEGY

2016

JOIN A WECHAT GROUP

WORKING WITH INFLUENCERS ON SOCIAL MEDIA

Chinese Celebrities

Verified Users have over 1 million followers on Weibo

Active users

have over 20,000 followers on Weibo

Start from AUD $500

Mostly Free

AUD $300K - $700K

TELLING A STORY AND BUILDING TRUST

YOUR CHINA DIGITAL STRATEGY