how to market your local business online!
DESCRIPTION
This presentation, excerpted from the Amazon book, "How to Market Your Business Online" hits on the high-level ways that local businesses can utilize the internet to grow their local business's online presence to get their business known on the internet, grow their customers and make more money! To get the full book, head to http://www.amazon.com/Market-Your-Business-Online-ebook/dp/B00BT7E0HC/TRANSCRIPT
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
How to Market Your Business Online:Make More Money, Increase Your Customers, &
Get Your Business Known On The Internet!
Sean BarkulisCo-Founder of UPlanMe
@SeanBarkulis
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Creating a web presence online is essential to the success of your local business!
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
97% of consumers go online to research products locally
90% of consumers report using search engines to conduct research on businesses
Businesses that make use of the web are expected to grow 40% faster than those that don’t
Why?
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Creating a website is the first step to building your online presence
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Who says it has to cost thousands of dollars to build a website? Here are 2 tools you can do on
your own for only $10 p/mo
Quick easy templates for every business type
Search engine friendly tools
Multiple pages to include additional business info
App store to add in custom forms and widgets
Quick easy templates for every business type
Search engine friendly tools
Simple one-page website that lets you include the most important business info
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Manage your business listing across the top search engines and listing directories
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Google Placeswww.google.com/placesforbusiness/
67% of people who seek out info on a local business use a search engine like Google & Bing
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Bing Business Portal Listingwww.bing.com/businessportal
67% of people who seek out info on a local business use a search engine like Google & Bing
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
“Specialty Websites” – The websites on this page reach 117MM people each month
28% of people use “specialty websites” or business-listing directories to seek out info on local businesses
Tip: See Instantly how your business is listed across the internet with a FREE
listing scan from Yext
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Use social media to engage with your loyal customers on a daily basis to keep them
coming back
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Facebook Pageshttps://www.facebook.com/pages/create.php
1,000,000,000 people are on Facebook. Your customers ARE on Facebook
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Twitterhttp://www.twitter.com/
Use quick, short “Tweets” to keep your customers up-to-date on your business, specials and promotions
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Instagramhttp://www.instagram.com/
Use Instagram to share unique photos of your products, employees and customers in action
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Online Marketing Efforts to Drive New Customers
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
The hyper-local marketing space includes websites and mobile apps that simplify how you target customers in your city
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Don’t waste your time with all of the businesses in the prior chart. Here are the most effective for your money and time:
Monthly fee places your listing above competitors in search
Places your ad on competing business listings
Standout from competition
Lets you provide incentives to drive new customers to your business
Targets potential customers who are near your business at a specific time
Purely if your business is a restaurant that provides delivery
Places your business in front of customers who live directly in your delivery range
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Promote your specials, sales, discounts and events on web and mobile to drive
new customers
YELP DEALS
Targeted promotions and offers to reach new customers on Yelp
Detailed analytics and quick payment on customer purchases
GOOGLE OFFERS
Custom coupons or discounts for products and services you sell
Massive distribution to targeted consumers near you
Currently, free
DAILY DEALS
Stay Away!
Do Not Use!
No Matter What!
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
The following tools are available to help you simplify your online marketing efforts
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Simplify how you promote your daily specials, sales, updates & events across web and mobile
to grow customers with UPlanMe
EMBEDDABLE CALENDAR ON YOUR WEBSITE
SYNC TO YOUR SOCIAL MEDIA
PROFILES
CUSTOMERSON UPLANME
WEB / MOBILE APPS TO REACH NEW CUSTOMERS
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Automatically update your business listing across 45 of the top business directories so
your business info is accurate with Yext PowerListings
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
Digitize and publish your restaurant’s menu to 100’s of websites where your
business is listed wSinglePlatform or Locu
Excerpted from “How to Market Your Business Online” available on Amazon Kindle
This is the tip of the iceberg.
There’s a lot more you need to know to effectively market your business online to
grow your customers
Check out my book on AmazonHOW TO MARKET YOUR BUSINESS ONLINE:Get Your Business Known On The Internet, Increase
Your Customers & Make More Money!