How to Market to Generation M(obile)

Submitted By: Group 4

Devendra RajputNidhi Verma

Prerna PalTarun Yadav

Mobile is a Daily Necessity

For Businessman like me, This habit is an

opportunity

Mobile is Perfect Platform to reach young Customers

But.. Response to Mobile Advertisement

Good Bad

Different in different Markets

• 90% brands Going for Mobile• With 25% of overall budget• Click through rate of 10 times!!!• Spending of $19Bn by 2011

•Targeted Ads•Good Future

Will Customer Accept..

At company level, It will Depend on:• Level of mobile technology and penetration• Regulatory Constraints• Market

Is that enough ?

What influences them ?

Utility

Personal Attachment

Privacy concerns

Consumer Innovativeness

Social Influence

Permission - based marketing

Attitudes towards Mobile Communications

Versus

But why not these influencers ??

Mobile plans

But what about its implications for Marketers ??

Value ??

Permission to send adsMe Company

What do customers get in exchange ?????

1.

2. Permission and Privacy

3.

Give me functionality

4.