How to Market to Actually Make Money!PRESENTED BY: JENNIFER DYE, MBA

Jennifer Dye, MBACertified Business Advisor

Today’s Agenda

• Who – Who is your ideal customer?

• Where – what it the best place to reach those customers?

• What – Determine what you are selling/promoting

• How – Determine your best marketing platforms and tools

• When – Understanding the Seasonality of your campaigns

• Why – What is your goal?

Who is your target customer?• Demographics (geographic

or psychosocial)• Behavior• Interests• Affiliations• Job title or company• Skill set• Degree/education

Where – what are the best ways to reach your customers?

• At their home

• At their business

• Via the internet

• Via e-mail

• By phone

• Networking

• Flyer or door-hanger

• Mail or drop-off brochure

• Website, Social Media, Review Sites

• Constant Contact, Survey Monkey, Mail Chimp, etc.

• Staff member?

• Trade Shows, BNI, Chamber, etc.

What – Determine what you are selling/promoting

• Your business (branding)

• New offering

• Special offer or promo

Products

Services

Events

How – Determine your best marketing platforms and tools

SOCIAL MEDIA – PRINT – WEB - EMAIL

Cost per 1000 impressions

When – Understanding the Seasonality of your campaigns

DEVELOP A TIMELINE/PLAN SCHEDULING YOUR EFFORTS

Why – What is your goal?

ConclusionEVERYONE IS A SALESPERSON!

It is up to you to market your business! You can hire a marketing team, but until you get to that point, you must make the best use of your time and money. Develop a plan, and have an accountability partner – work ON your business, not just IN your business.

SOURCES SITED1. Marketo – the Definitive Guide

to Social Media

2. ThriveHive 2017 Marketing Calendar

3. Chad Fullerton http://www.chadfullerton.com/revisiting-out-of-home-marketing/

4. www.wsbdc.org

Call 206-592-4153 to schedule an appointment