1. How might the agency market itself ? How would this affect the flow of revenue
HOW TO SET UP A CREATIVE AGENCY

2. Carroll and Lewis were phenomenal storytellers, in there individual disciplines they both depicted a compelling narrative which captivated a wide audience.
In Latin Storyteller is translated to Fabulator
3. HOW SHOULD THEY MARKET THEMSELVES?
4. PRESS RELEASE
As a newly formed agency CAL will have to optimise SEO early on by writing a press release detailing the intentions of the agency and how they are going to transform the industry.
To gain the widest possible hope for articles to be written off the back of the release CAL needs to target popular industry magazines such as; Design Week, Campaign, Creative Review, PR Week, The Drum, New Media Age, Vice, Marketing.
5. TWITTER
Ensuring a constantly updated agency twitter account is vital, it will build relationships with both potential clients and the curious public/industry people.
Twitter can however be dangerous in terms of feedback but negative responses of agency work can be discovered and digested for work in the future or be questioned, building a relationship with those who engage with the agency - Through this insights can be gathered to make communication more effective
6. LOWRYS GALLERY
As part of the agency ethos they should encourage staff to pursue talents outside of agency life such as photography, fine art and short film.
Each member of staff is allocated a month (if they wish) to hold an exhibition of their work in the gallery, open to the public for a small fee.
This gallery will not only bring a new revenue stream but also increase the reach of the agencies message through new audiences.
7. CARROLLS MAGAZINE
To follow up from the gallery, CAL should produce a monthly magazine; this will showcase both some of the client work produced by the agency aswell as some from the staff members private collections.
The magazine will be free and act as a form of promotion for the agency
8. REVENUE FLOW
Revenue can be simply defined as money made from a product or service. InCALscase revenue will be gathered in the following ways;
IN
Entrance to the gallery people will pay a small fee upon entrance to the showroom which supports both the contributing artist and the running costs.
OUT
Magazine costs printing of the magazine will have to be taken into consideration with revenue; whether it is colour or black and white, paper density and no. of pages.
Gallery space If the Gallery isnt internal, purchasing/rental capital for the space will be required to fund the external project.