how to manage social media in etwinning

Webinar: MANAGING SOCIAL MEDIA IN ETWINNING

Valentina Garoia

European Schoolnet

Welcome

19 November 2013

Valentina Garoia

• Communications and Press Officer at European Schoolnet

• Has worked as web-editor for eTwinning (CSS)

• Now in charge of European Schoolnet social media, contributes to editorial and dissemination strategies

[email protected]@valentina.garoia

Target group

This Webinar is specially dedicated to those who:

Have doubts about social media/don’t know much about it and would like to know more

Use social media only for personal purposes and would like to start using them for their teaching and professional development

Want to explore advantages and pitfalls of social media in teaching

Want to share their experiences, fears, achievements with other peers across Europe

Want to bring social media in their eTwinning journey

Goals

Explore challenges and opportunities involved when using social media in teaching and learning

Get inspired by some valuable resources and examples

Share your experience/problems/solutions with colleagues across Europe

Agenda

Social media for teaching and learning:1. Social media: what is it

2. School policies

3. Pedagogical principle

4. Professional development

5. Safe and responsible use - challenges to adoption

1) Social media – Results of the polls

1) Social media – What is it?

Source: SMILE hand book “Challenges and opportunities for schools and teachers in a digital world”

Social media – do you agree with the teachers above?

Definition of social mediaGenerally speaking social media contains at least some of the following characteristics:

Source: SMILE hand book “Challenges and opportunities for schools and teachers in a digital world”

Definition of social media

The social media revolution:

If Facebook was a country it would be the world’s 3rd largest with more than 3x the size of the U.S. population.

A new member joins LinkedIn every second

1 in 5 couples meet online

Watch this video on socialnomics: http://bit.ly/17whM4T

Definition of social media

1st Quick POLL: do you know how much time people spend on Facebook per month in comparison with Google?

– People spend 1/3 of time more on Facebook

– People spend 1/2 of time more on Google

– People spend the same amount of time on both

The social media revolution

People spend 1/3 of time more on Facebook!

By socialnomics: http://bit.ly/17whM4T

Social media in enterprise and government

Good examples of social media in enterprise:– how the power of social media can be used to increase brand awareness and to sell products: Starbucks

Coffee, My Starbucks Idea (users can suggest ideas for improvement). All the social networks complement the website.

Social media in government: – Gvnm are also starting to learn from enterprise about how they might use social media to communicate

with stakeholders and increase awareness and improve public services. E.g.: Engage for Education Project in Scotland www.engageforeducation.org citizens can suggest ideas to the government.

Social media and educationGrowing academic interest in the use of social media in

schools: Professor Stephen Heppell:Children and parents are already in social media!

Social media allows better comunications with parents

Worst example: where schools ban mobile phones and they think they’re on top of it

About incorporating social media in the programme: it’s not hard but complex. Things might go wrong. Use common sense!

Dangers are online as well as offline

(face-to-face)

http://www.youtube.com/

watch?v=wFfateFgjmg

Social media and education«Don’t wait everybody to be on board – teachers are different»

Starting point: what is effective, safe and sensible

Sense of collegiality will grow with social media

Social media change quickly - social media are changing the dynamic between learner and educator

Not all the things we did in education from 1950 to 2000 were good, we lost some of the natural elements of learning: we «compartalised and industrialised learning».

«The learning that happens elsewhere (e.g. not at school) appears to be more engaging and involving»

Social media in educationHow do the characteristics of social media relate to the classrooms?

Social media could help challenge traditional models

Reverse the hierarchy – loss of formality

Allow more communication and collaboration

Social media in educationSocial media and privacy policy:

While children under 13 can legally give out personal information with their parents’ permission, many website disallow underage children from using their service due to the amount of paperwork involved (e.g. Facebook)

Social media and privacy policyIf a young person under the age of 13 registered to use some of the services listed above, it would be against the website terms and conditions.

COPPA (Children’s Online Privacy Protection Act) is a United States federal law. As many popular social networks are owned by US companies, COPPA has an impact on young people using their service globally. – COPPA details what a website operator must include in a privacy policy, when and how to seek

verifiable consent from a parent or guardian, and what responsibilities an operator has to protect children’s privacy and safety online including restrictions on the marketing.

Popular types of social media

Quick start guide – when I might use Facebook?Set up a facebook page for your school and link this to your school website/blog

Encourage students to set up study group on Facebook

Set up a facebook page where you can post all the main achievement of your class(es), including eTwinning awards, and eTwinning public work

Set up a facebook event for a school event

By socialnomics: http://bit.ly/17whM4T

Quick start guide – what to do in Twitter for teaching?

Setting up a school Twitter account that links to your school’s website, Facebook page or Blog to broadcast your good news stories.

Using Twitter to get real-time authentic data from your Twitter network to help increase classroom motivation and other learning opportunities.

Following real-time news events or eye witness accounts.

Following comparative real-time historical events.

To connect with other educators around the world for professional development (many

2) School policies

2°quick POLL: do you have social media (sm) school policy in your school?– We use social media at school level and

the sm policies are integrated in the overall school policy

– No, we don’t use sm at school level and we don’t have any policy

– We use some social media at school level but we don’t have clear or established policies.

School policies

The use of social media in school communications should be a core component of a whole-school communications policy and not detached as a separate social-media policy. First steps in establishing a social media culture in your school might include setting up:– School website or blog– School social media accounts

2) School policies

School policiesHome-school communication: E.g. Saltash.net is a school where parents and the wider school community can get updates on school news on the school twitter and youtube account: pupils and staff upload work assignments and achievements (pro-active and forward-thinking home-school communications)

Which privacy settings do I need as a teacher if I am using social networking services?

3) Social media – pedagogical principle

Social media – pedagogical principleWhat do we have to teach in this context?

Cultural Relevance - young people are engaged when they are learning about things or with things that they can relate too or that are relevant to them.

Real time data - one ingredient of a successful lesson is to try to use up-to-date, real and authentic data: Twitter is a good social media service to help with this

Social media – pedagogical principle

http://olliebray.typepad.com/ Ollie Bray’s blog

One example of real time data is the Twitter snow lesson where a teachers twitter network was asked where they lived and if it was snowing

Twitter, Google Earth and Google Maps

Ollie Bray: Talking with class about the weather - what's it like where you are? Tweet location and weather outside your window. We will plot it in GE.’

Another example on Ollie Bray’s blog is on how Twitter has been used in Maths

History, actuality and news: e.g. UK War Cabinet twitter


Social media tools can also be used to encourage collaboration. – Google Apps for Education and Google Plus provide some

great (and free) collaboration tools to assist with learning and teaching.

– Google Docs provide actual real-time collaboration for students.

Social media can also be used to provide authentic audience for children’s work.

– A good place to start might be the production of a Wikipedia Page for your school or an article for something in your local area.


Data Collection - social media can also be used to collect information and date from students and other key stakeholders. Tools like Survey Monkey and Facebook Polls provide a great easy to use platform for this.


3° POLL: have you used twitter or facebook for teaching in your class and/or for an eTwinning project? – I haven’t used twitter or facebook for any of

my lessons/eTwinning project– I plan to start using one of them or both in

some lessons and incorporate it in eTwinning

– I use them frequently and they are part of my eTwinning project(s)


4) Social media – professional development

Rise of the Networked Teacher: due to the increase in social media tools available for teachers, professional development and professional learning can become a two-way process, driven by dialogue and as a result more open, reflective and collaborative.

Personal learning networks depend on the interests and willingness of the individuals to engage

Social media – professional development


4th POLL: Do you use social media for your professional development (CPD)?– I often use twitter and social

bookmarking and I take part in online community (eTwinning, and others)

– In addition to the items above, I also follow blogs, and have one by me

– Not so much so far, but I would like to start using more social media

5) Social media - internet safety &responsible use

Social media - internet safety &responsible use

Young people need to understand the wider issues of privacy and how to report if they experience something they do not feel comfortable with.

The fundamental requirement to keeping children and young people safe on-line is to make sure that they have received an appropriate education in how to use tools and services appropriately.

Terminology: if we want to help keep children and young people safe on-line we must all be speaking the same language and this should include an understanding of tools and services that children and young people use.

When exploring tools and services it is important that adults ask what websites children use, but also how they use the website and what the website is used for.

Only by understanding the purpose of social media tools will we be able to offer children and young people appropriate advice and support to help them stay safe.– Cloud Learn Research Report from Heppell.net: useful insight to UK

schools who have started to challenge the culture of ‘locking and blocking’.


Establishing a common language is really important:


Privacy - Recent research such as the Pew Internet Report suggests that young people are more concerned about privacy than ever before. However, very few young people can actually tell you what privacy is.

In Europe we have laws that protect our privacy but the reality of it is lots of people just give their data away. – Other people (e.g. our friends on social networks) also give data /

information about other people away as well.

– We often just don't know what we have signed up for when we 'tick' the small print at the bottom of the terms and conditions of a new social media service.


Digital Footprints - the digital trail that you leave behind you on the Internet whenever you comment on a blog; share something on a social networking space; or up-load an image or video. Other people can also contribute to your digital footprint by up-loading things about you that are linked to your name or profile

The majority of people have got a digital footprint these days and almost all young people will have a digital footprint that will get bigger as they get older

We can’t stop digital footprints but we should make sure a young person’s digital footprint leaves a good impression, especially when it comes to employability: increasing employers are looking at the social networking profiles


5th POLL - Social media in the curriculum and responsible use. What is most important for you? Choose the reply that best reflects your views.– For me social media is just another tool

that teachers can use to motivate students and to enhance the teaching process

– Social media is great: by developing some rules and modeling behavior it can also eventually lead to independent learning

– The use of social media in the classroom should be framed within a classroom culture of online and offline trust and respect


Creating a social media policy: nothing is completely right or wrong - your social media policy needs to reflect your school/organization, who you wish to communicate with and what you feel comfortable doing.

Challenging opinions: make sure that you communicate that are going to try something new. Keep parents informed on new practice, curriculum change and internet safety. Remember to work on a team!

Technical change: a good relationship between school management, teachers and ICT Departments is important

6) Social media – challenge to adoption

– There are ways that educators can get around some of the technical challenges of social media being blocked in schools. These ways include the use of a mobile phone to create a wifi hot spot that is not affected by filtering or the use of screen capture software (such as Jing) to record social media use outside of the school.

6) Social media – challenge to adoption Cultural changes– Agree a shared vision and purpose. Make sure that everyone is

speaking the same language and you have a localised definition of what your school thinks social media is and the benefits it can bring

– start with the use of social media at whole school level– focus on how social media can be used to enhance

learning and teaching, do not focus on the tool but what the tool can do if it is used in the right way to improve the classroom experience.

– encourage staff to consider using social media tools for professional development

– providing advice on the safe use of social media must be the responsibility of all staff

6) Social media – challenge to adoption Remind the positive aspects (goals) of social media:– to improve school communication with stakeholders– to enhance learning in teaching that leads to improved motivation

and increased attainment– to develop virtual CPD opportunities.

Introduce the purpose of social media

Be responsible for what you write

Be authentic

Consider your audience

Exercise good judgment

Understand the concept of community

Respect copyrights and fair use

Remember to protect confidential

Bring value

Productivity matters

This list was first published in http://mashable.com/

6) Social media – challenge to adoption

Thanks for your attention!

Any questions?

What’s next?

Forum: as from today, each day one or two questions will be posted for you to interact with others and share your experience

Resources: have a look at the resources area for online references, videos, tutorials, handbooks. Resources are divided in 2 pages: resources for day 1 and 2 and resources for day 3, 4 and 5.

Task: Work on a short plan on how to integrate social media in your eTwinning project and share it with your peers

On Friday I’ll be online

from 11h (CET)

to 18h (CET)

to answer all your questions on the chat.

[email protected]

@valentinagaroia

how to manage social media in etwinning

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