OBJECTIVES

Entrepreneurship: Owning Your Future, 11th ed.Steve Mariotti

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights Reserved.

Understand the importance of a healthy business environment

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Entrepreneurship: Owning Your Future, 11th ed.Steve Mariotti

© 2010 Pearson Higher Education,Upper Saddle River, NJ 07458. • All Rights Reserved.

Workplace climate refers to the general feeling in a business, and is shaped by the psychological states and attitudes of the people who work there.

A company image is the perception (thoughts, attitudes, opinions, and beliefs) that the public holds about a company. Companies build image every time they interact with the public.

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