advertising | social media | brand intel | shenanigans

Who Is This Chick?

Rachael King

Social Media Account Executive at iostudio

President of Social Media Club – DC (@SMCDC)

Gen Y Blogger (rachaelgking.com)

LinkedIn: /in/rachaelgking

Twitter: @rachaelgk

And iostudio is…

• Advertising agency with digital, branding and design teams

• Offices in Washington, DC & Nashville, TN (HQ)

• Agency in-house resources:

Brand campaign development Online advertising Website development Social media management Photography and video production Custom publications Contact/call center - (chats, comments, calls and

emails)

My Twitter Handle: @rachaelgk

Hashtag: #DCCRUSH

Live Tweeting FTW

{ Make Your LinkedIn Profile Rock }

It’s Facebook with ties.

Say it with me:

Your LinkedIn profile should NOT be a

copy of your resume.

Think of it more like a cover letter, or an elevator pitch…

It’s the story of your professional

journey…

with plenty of personality

…and a healthy dose of BRAGGING

This is still a social site, albeit a professional

one!

Is LinkedIn Worth It?

Why?

• Great niche alternative to Facebook and Twitter

• More professional, less noise

• People expect to be contacted cold

• Showcase cool campaigns/projects

• Separate professional/personal networks

• Organize professional contacts

Building It

• HEADLINES ARE EVERYTHING.

• Professional picture (yes, of YOU)

• Flesh it out

• Get input from different people

• Consistent branding/copy with other profiles

• Get personal

• Vanity URL

• PROOFREAD.

Getting Serious

• Upgrade account to send InMail, especially while job hunting

• Personalize all outreach

• GROUPS.

• Connections! Be transparent, but not desperate Offer value in return ABC: Always-Be-Coffeeing

• Meaningful recommendations (quality vs. quantity)

Optimize It

Keywords are our friends! …But how?

1. Google AdWord’s Keyword Tool

2. US Dept. of Labor’s Occupational Outlook Handbook

3. Search similar professionals and “borrow”

4. Copy from appropriate websites and job postings

5. Use your brain

6. Narrow down to your top 10

Grow It

If you build it… they won’t just come.

1. Grab your vanity URL for easy referral

2. Embed a button on your websites and link on your other profiles

3. Add to business cards and email signatures

4. Direct potential business contacts to your LinkedIn

5. Cross-promote

On the Job Hunt?

• Use your headline

• Tell the world

• Upgrade

• Contact settings

• LinkedIn’s Resume Builder

• Team up with other hunters

• Have a call to action

• Identify ideal companies and stalk get coffee with an employee

Getting Fancy

What will set you apart from the rest?

1. Creative, attention-grabbing copy

2. Post consistent (and quality) content

3. Integrate your tweets (#li)

4. Downloadable PDF of resume

5. LinkedIn Answers

6. Use apps (Slideshare, Wordpress, TripIt)

7. Inject personality and humor

My 3 Ultimate Rules for #Winning at LinkedIn

1. Be interesting

Don’t be another dry, boring resume. Put some paint on your profile’s proverbial walls – have some fun with it and show the world what makes you YOU.

2. Use in tandem with Twitter

Connect via LinkedIn with a personalized note, and then continue the ongoing conversation on Twitter to build the relationship. Somewhat sneaky, yet effective.

3. Help others

Karma is without a doubt the most powerful tool you have when it comes to creating job, client, and other opportunities. Go out of your way to help other people, and it WILL come back to you tenfold.

LinkedIn is the gateway network to

building a relationship with the

people and companies you want

to know.

Rachael King

Email: rachael.king@iostudio.com

Twitter: @rachaelgk

LinkedIn: /in/rachaelgking

Company site: iostudio.com

Personal site: rachaelgking.com

Questions?