how to make your own branded travel app using everplaces
DESCRIPTION
A mobile element is becoming increasingly important in your marketing mix to promote your destination or business. Everplaces has made it easy to make your own branded app. They offer a CMS system which allows you to upload and control the content from your own computer, and work with you to set up other features in the app, such as routes, instagram feeds, offline maps, social sharing to Facebook, Twitter, email and SMS and other important features. The system is made for location-based apps, and because of this specialization enables you to create apps much faster and cheaper than have an app built from scratch. More than 70 tourism and travel apps are made on the system. This presentation shows you which features the system offers you.TRANSCRIPT
Give visitors a better in-destination experience & grow awareness
Guide to useEverplaces to turn your content into a travel app
Fast, easy & affordable mobile marketing for tourism
Want visitors to get the very, very best possible experience? Increase return visits, spending during stay, and sharing on social media.
We can help you!
Most people prefer apps for in-destination info
use apps in-destination: 51% ‣ 94% research things to do‣ 75% search for restaurants‣ 80% for maps and directionsTripadvisor, 2013
52% consumers used mobile device to book travelLaptop 48%. Mobile Marketer, March13
Mobile is how most people book travel
Nicherather than generic
Niche Google 2013
People select destination based on what they can do, so showcase your activities!
This is a map of where Everplaces clients’ apps have been downloaded.
We can help you too
72 apps under our belt
See full list at business.everplaces.com/gallery
We can help you with• Official tourism apps• Travel marketing• Travel guides • Hotel apps• Location based apps
Join some of the world’s leading travel brands in working with Everplaces
Text
See all out 72 apps on business.everplaces.com/gallery
App CMS system
Native iPhone app
Native Android app
One system to reach them all
Widget for your website
Your databaseWe build you a beautiful app, and a system behind it.
Now it’s easy to manage content and multiple platforms
‣ Publishing platform for apps ‣ Format for travel, event and location-based content. ‣ Advanced CMS‣ Fast and affordable semi-automated production‣ Beautiful app with tested usability
App-making engine
Apps from official tourism boards to promote destinations and festivals
Example:
Location based apps to promote your event or attraction
Example:
Travel marketing - up sell and reconnect
Example:
Maps- Online maps- Offline maps
Travel content- Comprehensive guide for
places to eat, sleep, see.- Your categories- Search and filter- Favorite function- Routes- Event program
Social- Share to Facebook- Deep Facebook integration- Share to Twitter- Instagram feed integration- Anonymous ratings & reviews
Transport- Offline transport maps- Directions
Cross promotion- About you- Link to competitions, apps,
websites- Geo fenced notifications
Special features- Trivia games- QR scanner- Transport booking- Ratings- Weather feeds
Camera- Take photos inside
app- Photo overlays- Video content
Widget- Display app content
on your website too
Languages- Content in multiple languages- Tabs in multiple languages
Everplaces App functionalityFunctions available for your app. Others can be developed custom.
- Your recommended places
- You select categories: eat, sleep, see
- Practical information
- Visual design
Travel guide and information
• #1 most popular feature in travel apps
• Online or offline maps• Directions• Different icons per category• Location aware, automatically
opens nearby
Maps on the mobile
We work to help you spread the word though social interaction, shares and triggers.
Social sharing
52% were inspired to book a trip after seeing friend’s facebook past and pictures2011 Travel Industry Wire
Location based notifications can alert visitors to shops and attractions near to them.
Notifications to engage
Many people only download apps in their own languages, you can work with that by building several languages into the app.
The app automatically detect the preferred language.
Unlimited number of languages available.
Multiple languages
The app can have a special tab for routes, useful for hiking, biking, special attractions, historic links etc.
When you click on a route a visual display of all the places, as well as a map, is displayed
Routes
Show the content from your app interactively on your website too!
Content can be shown either in map view or image view. Users can click, read and interact with the content.
Gives a unified user experience.
Interactive widget
You have direct access to the content with one-click access from web and mobile.
Easy to add places & make changes. Changes sync with our servers and update every 24 hours.
Content management system for easy control
We build special tracking into each app.
This goes directly to your Google Analytics account so you always have fresh data and can send info to partners
Full analytics
Case study: Urban Adventures guide series Goal: To engage customers across multiple destinations
Presence: 82 cities, city guides published for 15, further 5 in progressContent: Insider city tips, and opportunity to buy toursSmart: Geo notifications notifies customer when he arrives in any other UA destination
Case study: Digitalization of City CardGoal: To reduce print and distribution costs
Expensive brochure was previously distributed with city card. Aim is to reduce paper brochures by 50%.Content: Info about attractions, transport maps, opportunity to buy cardSmart: 100% offline to help international guests to avoid roaming + database integration
Your contacts
Tine [email protected]+45 2720 2850
CEO Project manager
Ani [email protected]+45 4253 2580
We would love to help your business and destination grow. Get in touch and get a free consultation to see if we can help you