How to make your Content go Viral? -1The game of making your brand or message go viral is very unpredictable. However, there are still many factors that count in and can be leveraged. If you include these factors, the chances of your content becoming viral increases manifold.

1. Emotion evoking content

Well, the emotions have to be highly aroused that the reader feels it compelling to hit the share button. Content that makes you go awe, amuse or inspire. The content that leave readers thinking or inspires them in one way or the other has more chances to be shared.

Now when we talk of content evoking emotions, it is not only positive ones but negative emotions like anger, anxiety or despair are highly shared. Take a clear position and make a statement helping the reader to take a stand. This way the emotions echoed will resonate with them and they will share it instantly. You can also take help of adjectives, metaphors etc.

2. Practical Content

Clearly written and understood call to actions and other content enjoy the likelihood of being shared. There have been many studies that show people enjoy sharing content to help others, and for social exchange. That probably is the reason for the extreme popularity of the “how-to” articles and even infographics.

3. Readable content

Content that goes viral is readable at the first place as readers can resonate with it. It is therefore very important to run your work through readability test. If the content achieves a reading comprehensive level of ninth grade, it is fine. Try to avoid unfamiliar words and use more common words. The principle of KISS – Keep it short and simple should be kept in mind while writing your content piece.