1.How to Make Videos for your Business or BlogBy Murray Newlands

2. Why make videos The old cycle was that blogging was new and afresh way to connect with people. Now everyone has a blog so how do you standout from the crowd? How to you provide betterengagement and better material to for guestblogging? Provide video. Videos are very engaging and can express amessage better then text or images. Some people love to absorb video content. If you are selling services it is easier for people toget a sense of who YOU are via video. 3. Different types of content Think about what you are trying to convey and look athow to convey it Video testimonials garner trust and give credibility towhat youre selling. Product reviews also build trust and build your brand. Video interviews express you as an interviewer,engaged in the space and associate your brand withthe person youre interviewing. Ideally they will sharethe video with their audience if it makes them lookgood. If you have an audience that is big enoughthen you can use it to make business connectionsand make sales. 4. Different types of content Samples Interviews http://www.youtube.com/watch?v=AFl-etuLl2s&context=C4ec423eADvjVQa1PpcFNyA2hRB84MAD3CDjF5HT0F29YVrYQGO1Y= Topics http://www.youtube.com/watch?v=n4a72N5Toxg&context=C4945cf3ADvjVQa1PpcFNyA2hRB84MABkQqHvkwslBhG2115IaC4g= Trending topics http://www.youtube.com/watch?v=6AdcikVtUWY&context=C4cb25f0ADvjVQa1PpcFNyA2hRB84MABgsmy2jH3M-xN8e3ml2Q_w= 5. Getting traffic from your videos toyour site YouTube is the second largest search engine ? You can put your URL in the description Use a product code Let them know about a white paper or additional video only available by registering on your site. 6. Optimization for more YouTube traffic Use YouTube keyword tool to find topics peopleare searching for. Make videos about topics Make videos in episodes so if your show is upthen the next one follows it Link one video to the next at the end of the video Making short videos about topics helps you torehearse short pitches about your topic Keep your videos short Thumbnails are important 7. Optimization for more YouTube traffic(continued) Use your Keywords at the start of the title,description and as the first title tag Answer your viewers needs Titles: San Francisco car maintenance / tips /tutorial / guide / in plain English / 2012 / 4 How to maintain your car in San Francisco Make them in episodes and link them togetherSan Francisco car maintenance tutorial part 1links to San Francisco car maintenance tutorialpart 2 with annotations 8. Syndicate your show to online mediaoutlets If you are going to make videos, get others to postthem and reach a much bigger audience Make good quality, professional content Send them a text blog post in HTML to go with thevideo Make separate text for each post Tell them when to publish them Engage with the comments Ask bloggers to commit to a series; dont send themeach episode as an independent blog post. 9. Syndicate your show to online mediaoutlets Episode 7 Audi #solongvampires ad: 1200 views, 403 tweets http://www.murraynewlands.com/2012/02/social-media-monitoring-future-of-engagement-audi-ad/ 10 tweets http://www.adrants.com/2012/02/how-audi-leveraged-social-media-with-its.php 25 tweets http://www.adotas.com/2012/02/video-the-future-of-engagement-looks-at-audis-solongvampires-campaign/ 0 tweets http://www.business2community.com/marketing/future-of-engagement-monitoring-audis-vampire-themed-super-bowl-ad-on-twitter-0130234 11 tweets http://www.growmap.com/audi-superbowl-ad 6 tweets http://www.famousbloggers.net/solongvampires-audi-super-bowl.html 59 tweets http://www.netchunks.com/using-alerti-to-monitor-audis-super-bowl-ad/ 4 tweets http://socialmediatoday.com/node/442830 298 tweets 10. How to get a bigger audience Get on big video channels: Justin.tv, mevio.com,cable TV. Justin.tv is a live streaming channel. Getting timeis hard because they sell most of their space, butif you have great live content you might be able toget a slot. Getting on Justin.tvs home page midweek can get you 50,000 live viewers per hour. Mevio.com is like YouTube but smaller. Homepage can give you lots of views. Cable can give you an even larger audience thanJustin.tv, with different demographics 11. How to get a bigger audience(continued) The online channels all like short content 2-5minutes. It must be high-production, well-edited,and entertaining. These channels are only good if you get on thehome page. Cable TV companies need content. They likelonger content but you can put shorter contenttogether to make longer shows. It is going to haveto be good content. 12. How to do it commercially Make good content for yourself and show you can do it Demonstrate that you know how to produce a highlyfinished piece of content which engages an audienceand conveys a commercial message. Get the balance between engagement, education andpromotion Make some thing that they can envisage being used tocommunicate to their audience Prove you can generate an audience for your content Work out the value proposition for their company 13. Video and events Events are a great place to make videos You cansometimes get a press pass if you agree with apublication to shoot for them, get an agreementthat you can use the content your self. Light and sound are a challenge People are sometimes camera shy, tell them whatyou want and tell them to speak up andannunciate You can get LOTS of great content and connectwith people 14. Video and events (continued) It is a great way to make a connection and havethat last after the event It associates you or your and your client with theperson / brand being interviews You can ask the people in your video to post thevideo and reach their audience If you give a talk, record it and make it into shortvideos 15. End Thank you me@murraynewlands.com www.influencepeople.com +murraynewlands