HOW TO MAKE

SAVING ENERGY AS

FUN AS SKIING Thoughts on marketing and customer

engagement across industries

REALLY? SKIING IS ALREADY FUN.

BUT COULD IT BE EVEN MORE FUN?

3 KEYS: DATA, MESSAGE, CHANNELS

Data: make it easy

EpicMix seamlessly captures data and

makes it relevent to people by

contextualizing the information.

Is 10,000 vertical feet a lot to ski?

Which lifts did I ride the most?

How does this season compare?

Message: keep it simple

EpicMix shares a simple message: I had

fun skiing with my friends today.

Shares this in a social setting

Easy to share with others

Encourages others to participate

Channels: meet me online

EpicMix allows people to automatically

view the data where they already spend

time on social media channels

No need to login to a new system

Automatically updates

Creates network effects

DATA, MESSAGE, CHANNELS

Could the energy industry learn from these 3 keys?

DATA: ENERGY INDUSTRY HAS LOTS

MESSAGE: SAVE WORLD, HAVE FUN

CHANNELS: CUSTOMER DATA IS KEY

Courtesy of Simple Energy

UTILITIES ARE CATCHING ON

TAKING IT TO THE NEXT LEVEL

CHANNELS, MESSAGE… DATA!

MANY OTHER EXAMPLES

A WORD ON WORD OF MOUTH

Social media management versus empowerment: let your customers do

your marketing for you

SOCIAL MEDIA MANAGEMENT: DEFENSIVE

I’D RATHER HEAR IT FROM MY FRIEND

Word of mouth marketing Ineffective marketing

Conclusion: what a great

learning opportunity!

Great data: smart meters, Green Button,

and more provides so much information

Simple message: who doesn’t want to

save money, save the world, & have fun?

Right channels: increasingly easy to meet

people where they already are online

QUESTIONS?

Related articles:

How to make saving energy as exciting as skiing, Simple Energy

How to get your customers to do your marketing for you, Trada

How social networks and game mechanics transform traditional

industries, Boulder Startup Center

Top five reasons EpicMix is easy and fun, Vail

Thanks!