how to make new technology relevant to customers, wtf uk is content marketing, november 2016
TRANSCRIPT
HOWTOMAKENEWTECHNOLOGYRELEVANTTOCONSUMERS:Contentmarketingas– takingthecontenttotheconsumerandcreatingdeeplastingengagementt:@daveparkinson
“Thumb stopping
moments”
JamesO’Brian– Mashable
“Theideacentraltocontentmarketingisthatabrandmustgivesomethingvaluable
togetsomethingvaluableinreturn.Insteadofthecommercial,betheshow.Insteadofthebannerad,bethefeature
story.”
VRforPR?
MVPSuccess?
DefinetheparametersDescribetheproblem(s)youwanttosolveDevelopdisruptionmethodsFindtherightpartnersGetbuyinbudgetBreakthingsFail,pivot,doitagainetc.
Kaizen
We innovate Digital: Strategy | Transformation | Experiential
A global digital consultancy dedicated to helping brands and agencies do world class digital with real expertise
@DaveParkinson@BraveAndHeart