How to Make Money With Your Blog

Stewart Sylvester,Inbound Marketing Manager, BrainSell

Sonja FridellGM, BrainSell

@brainsell

How it Works

Source: @hubspot

Is your website pushing or pulling?

OUTBOUND:Direct MailAdWords

Telemarketing

INBOUND:Blogging

Social MediaSEO

Customers Have Changed

They are now educated savvy researchers

A Crash Course in Inbound Marketing

unpaid traffic sources

To get started do these 3 things...

1.Start a blog2.Create compelling content3.Track your progress

*And stop obsessing over the way your website looks

●Choose a platform you like - wordpress, tumblr, or blogger

●Make it VISIBLE - use relevant headlines

●Enable RSS Feed - create a feed on feedburner

●Encourage Comments

●Distribute (linkedin, twitter, google+)

●Add CALLS TO ACTION - use forms

6 Steps to Increase Profitability of Your Blog

●Content is King●Write on Google terms (headlines matter) ●But "Don't fight with Ninjas" - D. Shah●Be a thought leader in your industry●Be conversational and to the point●Frequency (at least once a week)

Track your progress● Use Google analytics● Spreadsheet your reach (subscribers, followers, links, traffic)

●Hootsuite (twitter, facebook, linkedin) ●Google Analytics●Google Reader●Google Marketplace● www.google.com/addurl●Feedburner●Wordpress, Blogger, Tumblr●Weebly (site builder with forms) ●Woofoo forms, Google forms●Marketing automation (Hubspot, Pardot, Net-Results)

Free Tools

Now What?

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