How to Make Money OnlineLearning the Advantages of the Internet and e-Commerce

JULIUS A. SISON

The Internet• The Internet is a global system of interconnected computer networks that

use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide.

• It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.

• The Internet carries an extensive range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), the infrastructure to support email, and peer-to-peer networks for file sharing and telephony.

The Internet Is:• Multidimensional -- It can be used one-to-one, one-to-

many or many to many (community emphasis, bulletin boards).

• Multipurpose -- Can serve an organization in many different ways. There is no cookie cutter approach relative to the Internet.

• Multidisciplinary -- Talent, resources, control and responsibility within an organization.

The Internet Obliterates Traditional Barriers

• Geographic barriers: Online businesses can reach every corner of the globe without building physical facilities.

• Time barriers: People can research and buy 24 hours a day. • Information barriers: Comparison shopping is a breeze, even for things

that are tough to compare in the real world. • Switching barriers: No longer are customers locked in by the time and

hassle of finding another supplier, the competition is just a click away.

The Internet Has Created New Models:• Business Strategies and Organization• Consumer Shopping and Purchasing• Advertising• Government Policies and Legislation• Educating K-12 and University Students• Entertaining Children and Adults• Investing and/or Gambling • Information Sources• Communication

Business and the InternetBusiness and the Internet

Broad Base ofBusiness Uses

of the World Wide Web

GatherInformation

GatherInformation

Collaborate withOthers

Collaborate withOthers

Cross-FunctionalApplications

Cross-FunctionalApplications

Vendor Support & Communications

Vendor Support & Communications

Marketing, Sales& Customer Service

Marketing, Sales& Customer Service

ResearchCompetitors

ResearchCompetitors

PublishInformation

PublishInformation

Sell Products orServices

Sell Products orServices

CommunicateInternally

CommunicateInternally

Purchase Productsor Services

Purchase Productsor Services

CustomerSupport & Service

CustomerSupport & Service

What is E-Commerce?Formal definition:

The buying and selling, marketing and servicing, and delivery and payment of products, services, and information over the Internet, intranets, extranets, and other networks, between an inter-networked enterprise and its prospects, customers, suppliers, and other business partners.

What it really means:

It is the way companies do business with customers and other businesses by using computer-based (web-based in most cases) systems.

What is E-Business? E-Business enables businesses and organizations to

realize the potential of E-Commerce through the creation of business processes and strategies geared to this objective.

In other words… it helps position organizations with better business processes and strategies to successfully realize E-Commerce potential through web-based systems.

E-Commerce Characteristics• Barriers to entry are low.

• Marketing niches abound.

• Revenue sources are many.

• No dominance in the market.

• Everyone utilizes the same technology.

• Access is becoming universal.

• There is room for teams of successful players.

Social Media Marketing

Social Media: “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

via: Wikipedia

It’s an online conversation!

Facebook Marketing

Social Networking Do’s:Be transparent. Be “you.”Pictures speak louder than words - use them.Coordinate your personality on all networks.Make a blog the “hub” of your social media network.Allow your company “evangelist” freedom.Publish a social media policy for employees.

Don’ts:Be anonymousForget to check your networksForget to post something freshBe a Weiner!

Website Marketing

Register as a Seller

• Basic Steps:

– Enter basic information--is it secure?

– Choose your User ID and password

– Click on the register link at the top of most internet auction pages

– Get a confirmation e-mail

Establish a Payment System• Requirements for efficient, secure

sales:

– Local bank account to receive payments

– Secure payment method for customers

PayPal (https://www.paypal.com/)

Wire Transfer – Western Union, Cebuana, LBC, etc..

Working and Getting Paid Online