how to make money in animation
TRANSCRIPT
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Blockbusterera:
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Blockbusterera:
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Blockbusterera:
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Blockbusterera:
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TheLongTail
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NorwegianCinema:
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Blockbusterera:
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Blockbusterera:
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Themarket:
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Books:
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Howtowriteablockbuster?
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Greatartcomesfromgreatar=sts
• “Showsthatreallyhaveconnectedwithaudiencesandbeenthebiggesthitshavecomefromar=stsandteamswithgreatvisionandpassionandconnec=ontotheaudience,”saysEricColeman(SVPDisneyTelevisionAnima=on).
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• Writewhatyouarepassionateabout!
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WaltDisney/Marceline,Missouri
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MaRGroening/Family&friends
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NickParks/England
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JimDavis/Cats
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Beginnings–SeWngaStoryinMo=on
• hRps://www.youtube.com/watch?v=ufO8LbwTdu0
• ScreenwriterMichaelArndt
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Whatisyourshowreallyabout?
• “Showsthathaveenduredhaveagreatthemeunderneathitall,andtendtocomefromcreatorswithastrongpointofviewandarealpurposeintheirstorytelling,”saysEricColeman(SVPDisneyTelevisionAnima=on.)
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KidscreenSummit
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MIPjr&Mipcom
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Soltoppen
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NRKpitch
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o
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l
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BIBLE
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Knowyourgoal
• Knowtheaudience,whatyouwanttoaccomplish,EricColeman(DisneyTelevisionAnima=on)advices.“Wewanttoworkwithpeoplewhoarenotjustinterestedinwhattheywanttosaybutalsowhattheaudiencewantstowatch.Whenthereisanoverlap,greatthingscanhappen.”
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• Preschool:
• Kids(6–9):
• Tweens(9-13):
• Teenagers:
• Adults:
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The6YearOld The7to9YearOld The10YearOldDrama=cplay-heroes&villainsPretendgunplay,wargamesBlockplay-moredetailedconstruc=onAuthorityemula=on,i.e.policemanAccumula=onTradingCards
ComicBooksTVviewingincreases
GroupsportsVideoGames
RealAc=onHeroActorsSportsHeroes
Tradingandtrumpcards
HangingOutOrganisedClubs
IncreasedGadgetInterestMusic
SportsHeroesMorerespondenttoads
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THEROLEOFPEERS
5-7yearoldsv FriendsareoeenamaRerofgeography,withthegirlnextdooroeena‘bestfriend.’v Girlsatthisageoeenmoveeffortlesslyfromfriendtofriend.v Thisagegroupoeenhave‘ImaginaryFriends’.
7-9yearoldsv Friendshipstakeonamuchgreaterimportance.v Childrenareacquiringnewemo=onalandcogni=veskills,whichmakesthemmoreselec=vewiththeirfriendships.v Thisisa=meof‘socialstress’withagreatdesireto‘fitin’andhavea‘bestfriend’.v Conflictandfall-outsbetweenfriendsarecommon.v Bullyingisprevalent.
9+yearoldsv Peerapprovaliskey.v Friendshipgroupsaremorewellestablished.v Girlsbegintoshowinterestinboys,andnewfriendshipsdevelop.v Girlsemo=onallyinvestveryheavilyintheirfriends,suppor=ngeachotherthroughlife’sdramas!
32
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HUMOURANDAGE
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4to7’s 8to12’s
SuddenSurprise
Silly
Highsensory
Slaps=ck
Ac=on
DarksideAppeal-cheeky/naughty
Abstract&Subtle=es
Sarcasm
PunsandInnuendo
HUMOURANDAGE
4
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THEUP-AGEINGOFANIMATIONFromtheageof8yearsboysarebeginningtothinkmorelogically.Theycannowthinkbeyondblackandwhitewhichmeansthemagicalworldoftalkingdinosaursandtrainsareleebehind.Essen=allygirlslookformorerealheroesandbegintoconnectwithreallifeidolssuchaspopstarsandactresses.Boysalsoshietowardsmorerealis=cfantasies,however,duetoamalebrainbeingmorereac=ve,anima=oncanmaintainanappealwellintotheteens.Ifananima=ontapsintotheirhumourandisvisuallys=mula=ng,itcanremainasuccess.Thereac=onissimple.Ifit’sentertainingthenitisliked.It’sreac=ve.
Talkinganimalsloseappeal
from6years
Agegroupofcharactersmeanslosesappealfrom7
years
Onedimensionalhumourloses
sophis=ca=onat8years
TradingCardculturelosesappeal
at10years
Combina=onofabstractand
slaps=ckmeanscrossageappeal.
Bizarrequali=esmeanappeal
throughtoteens.
Combinesverbal,abstractandvisual
humour.
Simplephrasesandcuebitesmeanitsunderstoodby
children.
BoysseethemselvesinBart.
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Episodenumbers:13,26,52,104,208
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Howlongshoulditbe?
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FinancingananimatedTVseries
• NFI 25%• NRK 25%• Fuzz 12%• MEDIA 12%• Other* 26%
*)Regionalfund,MG,Presales,EK,div.
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Whattheydonotteachyou#8
• Thefirst60%financingofanyTVseriesiseasy.
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HubertvsEllevilleElfrid
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HUBERT
HUBERT:
PRODUSENT(FrankMosvold)
HEADWRITER/MANUSFORFATTER(TrondMortenVenaasen)
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ELLEVILLEELFRID
ELLEVILLEELFRID(Sesong1)
PRODUSENT(FrankMosvold)
HEADWRITER/MANUSFORFATTER(TrondMortenVenaasen)
MANUSFORFATTER(SusanKim)
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ELLEVILLEELFRID
ELLEVILLEELFRID(Sesong2-4)
PRODUSENT NRK(ElinRaustøl)(FrankMosvold) ----------------------
CAKEEntertainmentLtdHEADWRITER/MANUSFORFATTER(SamBarlow)
MANUSFORFATTER1
MANUSFORFATTER2
MANUSFORFATTER3
MANUSFORFATTER4
MANUSFORFATTER5
MANUSFORFATTER6
MANUSFORFATTER7
MANUSFORFATTER8
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Anima=c–EllevilleElfrid
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Finalepisode–EllevilleElfrid
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Shaunthesheep
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FrankMosvold
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• FrankMosvold• Phone:+4790757127• Email:[email protected]• LikeKoolProduk*onpåFacebook