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How to Make Money Blogging:INTROAndrew DiMino @adiminoBillie Hillier @BillieHillierDanielle Liss @danielleliss

2Source: ProBlogger

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Money Making Components

Followers, fan, readers, etc.

Trust

Quality content

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Content is KingEstablish yourself as an authority in

your niche

Create interesting & relevant content

Build an audience

Develop your brand

Content from a trusted source can be monetized

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ToolsGoogle AnalyticsGet ClickyHeat MapsHash TrackingPolicy & disclosure generatorGoogle Adwords/Keyword ToolsSEO Reporting

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Contextual AdsContextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.

Readers are NUMB to most ads if blended well within site.

The advertisements themselves are selected and served by automated systems based on the content displayed to the user.

Google AdSenseYahoo! Bing Contextual Ad (formerly Media.net)Microsoft adCenterAdvertising.com (AOL)Chitika

Source: Wikipedia

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TerminologyCTR: Click thru rate

Impressions

PV: Page views

RPM: Revenue per mille

UV: Unique visitors

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Affiliate MarketingThere are MANY programs

available

Research the brands you want to work with & join their network

Streamline accounts due to $ threshold

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Affiliate Marketing

Billie’s favorites:

Amazon {easy to work with}https://affiliate-program.amazon.com

Commission Junction (CJ)http://www.cj.com/

Skimlinkshttp://skimlinks.com/

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Affiliate Marketing

Keys to successYour application wording is VERY

important

Don’t “clutter” your sidebars with affiliate banners

Text Links NORMALLY work better than banners and “shops” (remember, it’s about trust)

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Blogger NetworksA blogger network is a type of

social media agency that works directly with brands to obtain sponsored opportunities for bloggers.

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Blogger Networks

The application process: Membership requirements varyTraffic, niche, past performance,

tone and content – They all matter!

CampaignsBlogger must fit with the brand,

not the oppositeEnsure you can meet deliverables 12

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Blogger Networks

Keys to successPerformanceCommunicationPricing

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Examples of Blogger Networks

Just a small sample

Clever Girls Collective Massive Sway (fka SITS) TapInfluence (fka Blog Frog) Pollinate Media Group FitFluential Glam BlogHer Business 2 Blogger SoFab (part of Collective Bias) Global Influence Amplified Collective

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Sponsored PostsSponsored posts contain branded content specifically created for a brand in return for compensation.

Know your deliverables◦ If they are ambiguous, ask!

Keep track of deadlines

Tell a story – Include talking points, but don’t copy/paste if you aren’t told to.

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Sponsored PostsKeys to successInclude great photos

◦ Personal photos or brand supplied assets only.

◦ Don’t steal photos.

Dress to impress- post appearance matters◦ Add a pinnable image

Don’t forget the appropriate FTC disclosures

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Virtual Products

Virtual Products are complementary content that you can sell from your blog that add value to your offerings.

eBooksDigital MagazinesVideoAudiobooks

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eBook Market ShareeBooks are the first type of Virtual Products you should consider offering2012 30%2013 Projected to be 45%2014 Projected to be 50%+

Self-Publishers2011 Estimated at 37%-43%2013 Projected to be >50% 2014 Still growing

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eBook Top Marketplaces

Amazon is the top outlet for your eBooksAmazon.com KindleDownloadable PDF Apple iTunes iBookstoreBarnes & Noble NookGoogle PlayKobo, etc.

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CarbSmart’s First eBook

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http://bit.ly/Fat-Fast-Cookbook-From-CarbSmart

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Amazon.com Kindle

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92 Customer Reviews, 4.7 out of 5 stars

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Barnes & Noble Nook

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Downloadable PDF

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Higher profit per book but some customer service issues

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Apple iTunes iBookstore

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We should have had this version ready from day 1.

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Digital Magazines

Declining physical sales leads to increased sales for Digital MagazinesMore platforms mean better ways

of connecting people with their passions:◦iTunes Newsstand◦Amazon Kindle Fire Newsstand◦Google Play Newsstand

No physical distribution costsFocus on passionate niches &

community

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Digital Magazines

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Digital Magazines

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http://bit.ly/CarbSmart-iPad

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Affiliate Marketing

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Affiliate Marketing foreBooks & Magazines

Andrew’s favorites:Amazon {easy to work with}

https://affiliate-program.amazon.com

LinkShare (iTunes & Barnes & Noble)http://www.linkshare.com/

E-Junkie (for selling PDFs)https://www.e-junkie.com

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Physical Products

If you are an authority in your niche, your readers will purchase real related products from youPrinted Books or Print-on-Demand

◦ Lightning Sourcehttps://www.lightningsource.com

◦ Create Spacehttps://www.createspace.com

DVDsRelated Merchandise

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ServicesIf you are an authority in your niche, your readers will purchase real related services from you or you can help them with their blogs

Consulting / coachingGraphic DesignGhost writing / guest postingPhoto editingTechnical Support

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ServicesFacebook groups

Craigslist

ProBlogger Job Board

Network with similar or favorite blogs

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Blog FlippingUsed to be “lucrative”Harder to be successful –

oversaturated marketIt might be better for you to

develop and grow your blog into a successful income-generating source

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Tools & Tips

Creating an opt-in email list of readers is VERY important

aWeberConstant ContactInfusionsoftMad MimiMail ChimpSalesForce.com

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Meetup Web Sitewww.LasVegasBloggers.org

◦Calendar◦Events◦Educational Articles◦Presentations from Meetups

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