making the best,first by George Achillias MBA

63%$of$mobile$owners$use$their$phones$to$go$online.$

34%$of$mobile$owners$go$online$mostly'using$their$phones.$

...how things are

source: Qualcomm and Nielsen 2013

By#2014,#mobile#internet#is#predicted#to#take#over#desktop#internet#usage.#

source: Device Essentials

...market

source (April 2013): http://marketingland.com/safari-keeps-the-lead-winning-61-of-the-mobile-browswer-marketshare-38593

Apple’s Safari on the iPhone and iPad amounted to about 60 percent of requests versus Android’s browser, which was seen no more than 33 percent of the time

But those with Android phones appear to use their browsers a little more often when there’s only a cellular network present. In those cases, Android accounted for between 41 percent and 44 percent of requests seen by Akamai to Apple’s 30 percent to 38 percent

source: http://allthingsd.com/20131016/apples-safari-made-up-most-mobile-browser-traffic-in-q2/

source: Space 150

MOBILE is “eating

the world”

safari dominates the market for three reasons !-it is there -iOS still a bigger and more in use ecosystem -people unconsciously open Safari to browse the Internet on their mobile devices

... the real estate approach

when we want to increase the value of an area, we increase

what the area has to offer plus we offer things people

can’t find somewhere else

We aim to make people a share experiences, different screens,different devices, one browser. The mobile Google Chrome

create specific perks accessible only when people browse the net using chrome (either on their mobile devices or desktop ones)

source: Google and Yahoo!

run a really well managed Facebook campaign

focusing on driving people to use Chrome

people interact more and more with ads

while using Facebook on their mobile

devicessource: digital marketing arts

Doubleclick, September 2013; “The State of Mobile Advertising,” Opera MediaWorks, July 2013 2

Doubleclick, September 2013; “Quarterly Benchmark Report,” Celtra, August 2013 3 Ad Effectiveness, Dynamic Logic, 2010-2012 Additional Sources: Adweek,WebProNews

iOS Smart App Banner can prompt users to open or install Google Chrome, and are easy to implement using a meta-tag in the head of each page. !!They are less obtrusive than modal windows and are native components so won’t impact performance or suffer from usability problems as a modals often can

source: digital marketing arts

source: digital marketing arts

“intents are the glue between application components, both within an app, and across different apps. They allow apps to outsource tasks to other apps (that they may not even know about) using predetermined interfaces”

!-Roman Nurik

Why is this useful? !Intents enable users to choose the app they prefer to use ( in our case the Google Chrome) when completing a task, such as sharing a link, saving a file or opening a URL.

Reminder: The beauty here is this is an enhancement. The web page simply contains a URL. And this URL is our job to make it open only in Chrome. (If the user has two browsers installed (for example, a text to speech browser), and hasn’t designated a default, both will respond...and the user can make a choice).

Reminder (again!): It is all about having the right URL. The beauty here is this is an enhancement. The web page simply contains a URL. And this URL has to open with Chrome.

Thank you

George Achillias MBA @thibetianpictures are from flickr