how to make a six figure income
TRANSCRIPT
How to make a six figure income
How to start your own home-based business and make a high income
How to choose a profitable, enjoyable niche or concept
Which type of business model will make you the highest income
Why it’s important to focus on high-margin products How to get started on a part-time basis How to leverage your current experience and skills
Specialised in the marketing of high-margin concepts over 20 years, including seminars, info-products, related services and programs
High ticket fees, whilst delivering high value Worked with hundreds of entrepreneurs,
including start-ups Experienced 6-figure and 7-figure increases Focus on direct response marketing
methods, including on-line marketing
Choose a commercial niche or sector Understand how the money flows Focus on high margin products or
services Launch a simple website Use at least 2 or 3 marketing channels Buy or generate traffic Traffic always costs – time or money Test and refine conversion process Simple strategy and income model
Keep it simpleStay focused on important tasks –
the key 5%Use freelancers or outsource many
tasksPlenty of margin to pay for
marketing, etcRepeat and scale upBe consistent, even if part-time
Do you enjoy the industry or sector?Like the people you deal with?Comfortable with the whole process?Would you do it long-term?For most people, passive income is a
myth
Met Dan Pena in 1995, Guthrie Castle Agreed a handshake deal Promoted business seminars, £2k and £10k Own small list of 600 Mailshot and follow-up by phone Enjoy talking with all types of
entrepreneurs No internet, no meetings, no tools, nothing! 1996: six figure income, first time
Jumping from one opportunity to another Rarely check for a good ‘match’ Trying to learn too many marketing
methods Too little action taken No sense of urgency Just dabbling - no real commitment Being too passive, at start-up stage Almost no direct focus on conversion
process or getting revenues
Over 1,000 franchise companiesOver 2,500 business opportunitiesAt least 100 marketing methods Investment from £200 to £200,000What do you do?Which one is right for you?
Affiliate marketingSEO, PPC, AdwordsList building, sending out offersBanner advertisingSocial media marketing Blogging, article writing, ebooksDirect mail, postcard marketingSales copy, landing pages, videos…Most people are overwhelmed!
An industry you know about Or enjoy investing time and energy into Have some related skills, abilities or
strengths Worth tens of millions Competing companies and websites Wide range of pricing – £50 to £2ok Good volume of transactions Possible agent, broker or related role? Focus on high margin, higher pricing
25 years in education sector Her future: headmaster role Also passed law exams Limited interest in being a lawyer Wants internet-based business Launched an enquiry generation service All on-line, targeting law firms Will focus on larger cases – £2k and
higher Receives 10% to 15% of case value
Has had a person training businessLinear income – just gets paid for his
timeUnderstands and loves property
sectorHelped him identify a new niche:Property buyer’s brokerGets paid a % from affluent buyersProperties worth £500k or more
Short learning curve Play to your strengths and abilities You get paid well Low volume, high margin Flexible hours, time freedom Enjoy a good lifestyle No more chasing opportunities Long term, strategic approach Business you can later sell, if interested
Attract incoming enquiriesConvert these profitablyProduct orders or for a serviceWith low margins, your options are
limited – and often very time-intensive
With high margin – wide choice of marketing channels. And customers are far nicer!
Focus on bespoke and customised solutions
Identify a profitable, high-value nicheDevelop and refine conceptComplete system and process for
monetisingA business built around youWell-matched, build for long termLow maintenance, lifestyle business
FREE coaching session, previously priced at £197
20 to 30 minutes, via Skype or phone To identify the most lucrative
commercial niche for YOU personally A unique 5-step process, showing you
how to exploit this niche or business model
FREE copy of 110-page manual, MIG Just email: [email protected]