how to make a six figure income

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How to make a six figure income

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Page 1: How to make a six figure income

How to make a six figure income

Page 2: How to make a six figure income

How to start your own home-based business and make a high income

How to choose a profitable, enjoyable niche or concept

Which type of business model will make you the highest income

Why it’s important to focus on high-margin products How to get started on a part-time basis How to leverage your current experience and skills

Page 3: How to make a six figure income

Specialised in the marketing of high-margin concepts over 20 years, including seminars, info-products, related services and programs

High ticket fees, whilst delivering high value Worked with hundreds of entrepreneurs,

including start-ups Experienced 6-figure and 7-figure increases Focus on direct response marketing

methods, including on-line marketing

Page 4: How to make a six figure income

Choose a commercial niche or sector Understand how the money flows Focus on high margin products or

services Launch a simple website Use at least 2 or 3 marketing channels Buy or generate traffic Traffic always costs – time or money Test and refine conversion process Simple strategy and income model

Page 5: How to make a six figure income

Keep it simpleStay focused on important tasks –

the key 5%Use freelancers or outsource many

tasksPlenty of margin to pay for

marketing, etcRepeat and scale upBe consistent, even if part-time

Page 6: How to make a six figure income

Do you enjoy the industry or sector?Like the people you deal with?Comfortable with the whole process?Would you do it long-term?For most people, passive income is a

myth

Page 7: How to make a six figure income

Met Dan Pena in 1995, Guthrie Castle Agreed a handshake deal Promoted business seminars, £2k and £10k Own small list of 600 Mailshot and follow-up by phone Enjoy talking with all types of

entrepreneurs No internet, no meetings, no tools, nothing! 1996: six figure income, first time

Page 8: How to make a six figure income

Jumping from one opportunity to another Rarely check for a good ‘match’ Trying to learn too many marketing

methods Too little action taken No sense of urgency Just dabbling - no real commitment Being too passive, at start-up stage Almost no direct focus on conversion

process or getting revenues

Page 9: How to make a six figure income

Over 1,000 franchise companiesOver 2,500 business opportunitiesAt least 100 marketing methods Investment from £200 to £200,000What do you do?Which one is right for you?

Page 10: How to make a six figure income

Affiliate marketingSEO, PPC, AdwordsList building, sending out offersBanner advertisingSocial media marketing Blogging, article writing, ebooksDirect mail, postcard marketingSales copy, landing pages, videos…Most people are overwhelmed!

Page 11: How to make a six figure income

An industry you know about Or enjoy investing time and energy into Have some related skills, abilities or

strengths Worth tens of millions Competing companies and websites Wide range of pricing – £50 to £2ok Good volume of transactions Possible agent, broker or related role? Focus on high margin, higher pricing

Page 12: How to make a six figure income

25 years in education sector Her future: headmaster role Also passed law exams Limited interest in being a lawyer Wants internet-based business Launched an enquiry generation service All on-line, targeting law firms Will focus on larger cases – £2k and

higher Receives 10% to 15% of case value

Page 13: How to make a six figure income

Has had a person training businessLinear income – just gets paid for his

timeUnderstands and loves property

sectorHelped him identify a new niche:Property buyer’s brokerGets paid a % from affluent buyersProperties worth £500k or more

Page 14: How to make a six figure income

Short learning curve Play to your strengths and abilities You get paid well Low volume, high margin Flexible hours, time freedom Enjoy a good lifestyle No more chasing opportunities Long term, strategic approach Business you can later sell, if interested

Page 15: How to make a six figure income

Attract incoming enquiriesConvert these profitablyProduct orders or for a serviceWith low margins, your options are

limited – and often very time-intensive

With high margin – wide choice of marketing channels. And customers are far nicer!

Page 16: How to make a six figure income

Focus on bespoke and customised solutions

Identify a profitable, high-value nicheDevelop and refine conceptComplete system and process for

monetisingA business built around youWell-matched, build for long termLow maintenance, lifestyle business

Page 17: How to make a six figure income

FREE coaching session, previously priced at £197

20 to 30 minutes, via Skype or phone To identify the most lucrative

commercial niche for YOU personally A unique 5-step process, showing you

how to exploit this niche or business model

FREE copy of 110-page manual, MIG Just email: [email protected]