how to make a great talk by dina f. mandoli designed for the mcb graduate program at university of...
TRANSCRIPT
HOW TO MAKE A GREAT TALK
by Dina F. Mandoli
Designed for the MCB Graduate Program at University of
Washington
Modified for ASPB
HOW TO VIEW THIS PRESENTATION
• Hi! Please view this presentation in edit mode so that I can narrate to you via the notes feature in the panel directly below the slide image. When there is an animation that I would like you to look at, I will direct you to go into slide show mode.
Dina Mandoli
DESIGNING A GREAT TALK
I. TYPES OF TALKS
II. STRUCTURAL FEATURES
A. MECHANICS
B. TONE AND FLOW
DESIGNING A GREAT TALK
I. TYPES OF TALKS
II. STRUCTURAL FEATURES
A. MECHANICS
B. TONE AND FLOW
DESIGNING A GREAT TALK
I. TYPES OF TALKS
• Formal
• Informal
• Spontaneous
• 12 minute
• 45 minute
• Job….arghhhh!!
TYPES OF TALKS
• Formal - practice timing!
• Informal - no rambling allowed…
• 12 minute - has one punch line
• Spontaneous - important, overlooked
• 45 minute - has 1 or 2 themes
• Job - practice, practice, practice
DESIGNING A GREAT TALK
I. TYPES OF TALKS
II. STRUCTURAL FEATURES
A. MECHANICS
B. TONE AND FLOW
DESIGNING A GREAT TALKII. STRUCTURAL FEATURES
A. MECHANICS– Audience rapport– Organization– Flow of ideas– Crystallizing ideas– Style
B. TONE & FLOW – Adapting to the circumstance– Personal appearance– Audience rapport– Pace of the talk
DESIGNING A GREAT TALKII. STRUCTURAL FEATURES
A. MECHANICS– Audience rapport– Organization– Flow of ideas– Crystallizing ideas– Style
B. TONE & FLOW – Adapting to the circumstance– Personal appearance– Audience rapport– Pace of the talk
AUDIENCE RAPPORT
Say “hi”.
Say “bye”.
Earn their trust.
Keep their trust.
ORGANIZATION
• Share your organization;
• transitions…;
Introduction…Rationale…Results…Summary
• sub-summary slides mark sections, define logic, crystallize ideas;
• have a clear ending…”Thank you…”
ORGANIZATIONAL AIDS
• Their thoughts stray during a 45 minute talk.
• They need repetition both to remember things…
• …and to crystallize & integrate new information.
• They need to trust a speaker to learn.
Facts about people:
FLOW OF IDEAS Make what you want the audience to know OBVIOUS
from the start of the talk - tell them the punch line first.
Remind the audience of where you have been, where you are going and why often enough that they follow your train of thought.
Remember to…
WHY CRYSTALLIZE IDEAS?
• Cements concepts and integrates data. • Gives the chance for folks who drifted off or
were drawing a cartoon to catch up.• Relieves stress of folks who “didn’t get it”.• Allows folks with different learning styles or
from different backgrounds to “see” where you are going.
CRYSTALLIZING IDEAS
Simple slides help the audience:
• Hypothesis “If…then,…”;
• logic “We reasoned that…”;
• titles that are informative;
• sub-summary;
• overall summary.
You know the work better than anyone!
STYLE…
Jokes…
Sunsets…
Backgrounds…
Font…
Colors…
Show and tell…
Bullets… Transitions… Movies… Animation.
Depends on the audience you are addressing.
Depends on your comfort zone & personality.
TRACING THE ROOTS OF THINGS IS NOT OBVIOUS…
Science, 1993, Random Samples, 161:679
DESIGNING A GREAT TALKII. STRUCTURAL FEATURES
A. MECHANICS– Audience rapport– Organization– Flow of ideas– Crystallizing ideas– Style
B. TONE & FLOW – Adapting to the circumstance– Personal appearance– Audience rapport– Pace of the talk
KNOW YOUR AUDIENCE, KNOW YOUR ROOM,
KNOW YOUR TIMING, KNOW YOURSELF.
Kindergarteners versus adults
Big versus little
Short versus long
Reminders & transitions
GETTING THE ATTENTION OF THE AUDIENCE
• Please guess the amount of time that you have to get the attention of your audience and what you should wear for a talk.
• Now, please go into slide show mode to see some answers. Do take the time to look at the URLs. They are amusing if nothing else…
THE 11 SECOND RULEWhat is the occasion?
What is the message?
What are the consequences?
Men - dress suit with tie - slacks & a jacket ± pipe - jeans and T-shirt
Women - dress with heels
- suit with skirt- suit with pants- coordinates with jacket
- jeans and T-shirt - power accessories
http://www.quintcareers.com/dress_for_success.html
http://www.quintcareers.com/dress_for_men.html
Please exit slide show mode now.
THE 11 SECOND RULEWhat is the occasion?
What is the message?
What are the consequences?
Men - dress suit with tie - slacks & a jacket ± pipe - jeans and T-shirt
Women - dress with heels
- suit with skirt- suit with pants- coordinates with jacket
- jeans and T-shirt - power accessories
http://www.quintcareers.com/dress_for_success.html
http://www.quintcareers.com/dress_for_men.html
WHY SHOULD I CARE?
Be enthusiastic
Be present (“Puzzled?…”)
Be interactive (violate borders)
AUDIENCE RAPPORT
• Establish rapport with body language;
• keep it with a loud, clear voice… ;
• … and open body language;
• keep eye contact with audience,
• give them space to think;
• match the depth/breadth of the information to their needs.
Interact at many levels:
THE RELATIVE VALUE OF WAYS OF COMMUNICATING
What is the relative impact of your body language, your tone and your words? On the next slide you will
see the answers so get your guesses in mind and then go to
slide show mode. Again, do take the time to look at the URLs.
PACE OF THE TALK
• body language ( )
• pauses;
• slow down or speed up delivery ( );
• an extra slide;
• the words you choose ( ).
Memorize…
Pick highs & lows, then emphasize with:
Intro sentence, transitions, summary
55%
7%
38%
http://entrepreneurs.about.com/cs/marketing/a/uc062003.htm
http://skepdic.com/neurolin.html
Please exit slide show mode.
PACE OF THE TALK
• body language ( )
• pauses;
• slow down or speed up delivery ( );
• an extra slide;
• the words you choose ( ).
Memorize…
Pick highs & lows, then emphasize with:
Intro sentence, transitions, summary
55%
7%
38%
http://entrepreneurs.about.com/cs/marketing/a/uc062003.htm
http://skepdic.com/neurolin.html
AND ONE LAST THING…
Mind your manners!
In words … (“Tommy, …”)
In physical displays! (gender based interactions and self-stroking)
In tone… (matching the context)
POWER asymMETRIES
Mirroring level of interaction (emails…)
Always err on the side of politeness
Avoid fawning
Avoid self-erasure
Avoid sliding into another mode near the end of the interaction.
DESIGNING A GREAT TALK
I. TYPES OF TALKS• Formal• Informal• Spontaneous• 12 minute• 45 minute• Job….arghhhh!!
II. STRUCTURAL FEATURES
• Audience rapport• Organization• Pace of talk• Flow of ideas• Crystallizing ideas• Style